Une magnifique publicité de 60 secondes pour le lancement de l’édition turque du New York Times : Sabah. Une idée de l’agence Leo Burnett, dirigé par Quba Michalski autour de la ville de New York en typographie. Un travail sous 3D Studio Max, After Effects et Photoshop.
Google, the leader in Search Engine technology, handles approximately 66% of all search engine traffic. So much, in fact, that when Michael Jackson died and his name spiked, Google thought that it was a coordinated attack.
Much like AT&T did two decades ago, Google is fighting back over anti-trust allegations although no formal investigation is underway.
Dana Wagner, the Googler known as “senior competition counsel” explains in the New York Times that “competition is just a click away.”
Google has been on the PR warpath, partially due to regulators watching its every move. Other tech companies such AT&T, IBM, Intel, and Microsoft suffered much of the same thing when it became apparent that there was no “real” competition. Google is clearly the leader in the search category, and it’s possible that the only “competition” may be from the US Government’s possible intervention. In November of 2008, the Justice Department killed a deal between Yahoo and Google due to concerns over market domination. But who is kidding who, right? Google already owns the market.
There are other investigations taking place. The Justice Department is investigating Google’s hiring practices and the Federal Trade Commission is researching the ties between the boards of both Google and Apple. But nothing’s been aimed at the heart of Google.
…unlike other technology giants in years past, Google has not been accused of anti-competitive tactics. But the investigations and carping from competitors and critics have Google fighting to dispel the notion that it has a lock on its market, even as it increases its share of search and online advertising.
However, Jeff Chester, executive director of the Center for Digital Democracy, stated;
“Google search is an absolute must-have for every marketer in the world.”
Google’s lawyer, Mr. Wagner, agrees that the company is a great success. He also noted that the environment is turbulent and highly competitive. Further, he said that Google wasn’t looking for sympathy, but simply telling its side of the story.
Jeff Louis: Strategic Media Planner, Project Manager, and New Business Account Coordinator. His passion is writing. Reach out and touch him: www.linkedin.com or www.twitter.com.
Right on the front page. And in an obituary no less. The title of the obit “William F. Buckley Jr., 82, Dies; Sesquipedalian Spark of Right” is (for those of you not in the U.S. and/or old enough to remember him) a play on the fact that Buckley was fond of using words like “sesquipedalian” in his speeches and his columns. He definitely kept Webster’s in business.
I mean I don’t know about you, but I had no idea what ”sesquipedalian” meant – my basic knowledge of Latin got me to “150 footed” (sesqui=150 + pedalian = feet or footed) which clearly was wrong.Dictionary.com to the rescue: Sesquipedalian means “given to using long words” and is derived from some term meaning “words of a foot and a half long” (so I was on the right track. Sort of.)
Regardless, it’s nice to see the Times loosen up a little bit and employ some intellectual humor when appropriate. It’s a lesson many corporate and B2B advertisers should heed, because as an old mentor of mine once said: “Just because people are reading about work, doesn’t mean they want to be bored.”Â
And besides, we all just learned a new insult today.Â
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
