From virtual slam dunks to interactive mobile games, Under Armour is finding its groove on Snapchat. Within the roster of brands continually testing new creative and ad formats, Under Armour is trying to rise to the top, and it’s using the social platform as its springboard. The strategy makes sense, as there’s a seemingly rational…
Influencer marketing is getting a metric that promises to help brands and companies measure out the value of an influencer. A report from Celebrity Intelligence found that of the 270 marketing specialists it surveyed, 84 percent believe finding influencers that are a good fit for a brand is incredibly time consuming. When it comes to…
Sure, children are the future, but perhaps even more so, parents are the future. Now that Gen Z is growing up, how can brands access the ever-changing demo and target them as parents? Pregnancy and parenting organization BabyCenter teamed up with insights and strategy company Collage Group on a study analyzing the future of families…
The final award of the evening was also the most-discussed moment on Twitter and Facebook during the 90th Academy Awards Sunday night: The Shape of Water winning best picture. The five Oscars moments that drove the most tweets were: The Shape of Water wins best picture. Oscar Isaac, Mark Hamill, Kelly Marie Tran and BB-8…
Did you know Facebook Messenger allows you to personalize your conversations by giving each of your contacts a nickname? For instance, if you have a term of endearment for your significant other, you may wish to give them that nickname within the application. Our guide will show you how this feature works. Note: These screenshots…
Digital advertising used to be a lucrative three-step process of create, execute and measure. Now, brand safety fears and ad fraud are wasting a lot of money and causing a digital reputation nightmare. Issues around brand safety came to a head last year after numerous investigations highlighted the fact that ads were being misplaced against…
“I heard a woman becomes herself the first time she speaks without permission,” says poet Denice Frohman in the first line of Twitter’s new #HereWeAre campaign, which made its TV debut tonight during ABC’s Oscars telecast. The 90-second spot includes an original poem from Frohman and features a multi-generational group of women from 20 to…
Ad fraud is often described as a cat-and-mouse game, with networks’ best efforts at detection a few short steps behind bad actors’ best efforts at defrauding customers and advertisers without getting caught. (And those mice are eating a lot of cheese. Last year, the ad verification company Adloox predicted ad fraud could cost advertisers $16.4…
Allbirds, the comfortable shoe that people can’t stop talking about, celebrated its second birthday by releasing a limited edition shoe collection. The catch? You can only buy it on Instagram. The product drop is reminiscent of Snapchat teaming up with Jordan Brand, Shopify, Darkstore and R/GA to release the new Air Jordans on Snapchat. Some…
Did you know that Facebook Messenger allows you to name your group conversations? For instance, if you’re part of a group chat consisting of only your family members, you may wish to name the conversation “Family.” Our guide will show you how this feature works. Note: These screenshots were captured in the Messenger application on…
Twitter is trying to get a better handle on the “overall health of the public conversation,” and the social network is actively seeking suggestions for metrics it should incorporate. Nonprofit research organization Cortico developed four indicators to measure conversational health– shared attention, shared reality, variety of opinion and receptivity–and Twitter is looking to expand on…
BARCELONA, Spain–It’s been two years since Facebook CEO Mark Zuckerberg arrived in Barcelona, Spain at Mobile World Congress to a packed auditorium of technology execs and journalists. At the time, he said 5G wasn’t nearly as important as connecting the rest of the world with the internet. However, fast forward two years to this past…
Account-based marketing is gaining popularity with business-to-business companies seeking to streamline their customer-acquisition processes by assertively and surgically pursuing high-value accounts. Rather than the usual practice of “casting a wide net” to gain a small percentage of attracted leads, ABM flips the funnel, calling for laser focus on landing specific accounts that you identify as…
Bruce Springsteen sings that two hearts are better than one, but Facebook has come to the determination that one News Feed is better than two. Head of News Feed Adam Mosseri announced in a Newsroom post Thursday that the social network is pulling the plug on the separate News Feed for posts from pages that…
The most-tweeted-about best picture nominee leading up to the 90th Academy Awards Sunday night was Call Me by Your Name, while Daniel Kaluuya (Get Out) was the most-tweeted-about nominee. Twitter shared some pre-Oscars data, along with revealing that a special hashtag-triggered emoji can be unlocked by including #Oscars or #Oscars90 in tweets. The best-picture nominees…
2018 is already shaping up to be a cat-and-mouse race between Procter & Gamble and Unilever over which brand can talk the most smack on digital advertising while putting pressure on platforms and agencies to clean up their act. As part of P&G’s recent work to reevaluate its marketing spend and weed out spend that…
The 90th Academy Awards will be handed out Sunday night, but YouTube already presented its award for most-viewed trailer among the best picture nominees to Dunkirk. The war film’s trailer had nearly 44 million views as of Feb. 14, outlasting second-place Get Out (30 million) and No. 3 The Shape of Water (18 million). YouTube…
U.S. internet users between the ages of 18 and 24 are flocking to Snapchat and Instagram, usually on a daily basis, according to the new Social Media Use in 2018 report from Pew Research Center, released Thursday. Pew surveyed 2,002 U.S. adults about their use of eight online platforms–Facebook, Instagram, YouTube, Pinterest, Snapchat, LinkedIn, Twitter…
BARCELONA, Spain–While Mobile World Congress has been largely about phones and 5G, the conference has debuted some of the platforms that all this next-gen tech will power. Platforms that allow chatbots and the tech firms that make them have used the massive global trade show to unveil updates for their messaging apps. For example, Facebook…
From a brand marketing perspective, the value in social media isn’t your ability to publish content and share it with followers. The true value is reaped when customers organically advocate for your brand without much prompting on your part. In other words, the power of social media lies in word-of-mouth marketing. But what’s the secret…
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