Sep 19

McCann Rolls Out More ‘Priceless Surprises’ with Justin Timberlake for Mastercard

Posted in: Uncategorized

McCann has rolled out the latest extension of the “Priceless Surprises” campaign for Mastercard featuring Justin Timberlake surprising card-holding fans, which debuted back in January for the Grammys.

The latest iteration of the campaign comes via an online spot for MasterCard Canada, courtesy of MacLaren McCann, Toronto. In the spot, a fan describes her ideal day with Timberlake, which features mini golf, beer and nachos. Timberlake was taken with her laid-back plans, which he says came across as “really genuine” and decided “I want to hang out with that chick.” So he surprises her while she’s playing mini golf with a friend. The trio finish their round and find a reserved table with beer and nachos. While it’s basically more of the same for the campaign, Canadian fans of Timberlake should get a kick out of it and JT provides the kind of star presence that’s hard to argue with. (more…)

New Career Opportunities Daily: The best jobs in media.

No Comments | Tags: , , , , , , , , , , , , , , ,
May 12

360i Celebrates ‘The Unsung Bacon’ for Oscar Mayer

Posted in: Uncategorized

360i and Oscar Mayer have a new campaign championing unsung bacons — turkey bacon, always in the shadow of its porcine relative; and Michael Bacon, whose popularity also pales in comparison to a certain member of his family.

The goal of the campaign, which lives at the landing site www.unsungbacon.com is simple: Oscar Mayer wants to help Michael Bacon gain more Twitter followers than his famous brother. So far, it’s quite the uphill battle. As of press time, Michael trails 1,361 to 430,943. Michael, in case you didn’t know, is an Emmy award winning composer and a member of The Bacon Brothers. The landing site will host videos, photos and facts about the campaign. It’s a clever idea which may get people to reconsider an item they’d otherwise ignore. 360i’s spot, with production company Mssng Peces is pretty funny and well worth a view, noting similarities between the two unsung bacons. Stick around for credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

No Comments | Tags: , , , , , , , , , , , , ,