Hasta La Creative!

m:united has launched a new holiday spot for Microsoft’s Surface Pro 3, entitled “Winter Wonderland.”

As you might have guessed from the title, the 30-second spot makes use of the carol of the same name. And as you might have guessed from recent Surface Pro 3 ads, the spot is based on a minimalist comparison with Apple’s MacBook Air, visually limited to the computers in question and two pairs of arms. “My Mac is great, it’s so delightful,” begins the ad, with a reworking of the holiday carol sung in a somewhat grating voice. “So’s my Surface, it’s just as powerful,” answers a chorus, as the ad then goes on to list the features that make the Surface Pro 3 superior: the touch screen, digital pen, kickstand and detachable keyboard. By the end of the spot, the Mac booster is ready to make the switch to the Surface Pro. Somehow we don’t think most Mac fans will be quite so easy to convert.  (more…)

New Career Opportunities Daily: The best jobs in media.

Well, we tried to put two and two together when we reported last week about DJ Pierce resigning from his position as executive creative director on the BMW account at KBS+. But alas, we unfortunately failed to mention what the status was with his partner-in-crime and fellow ECD on BMW, Michael Craven, who joined up with Pierce 15 months ago to work on the account. We’ve now received confirmation that Pierce and Craven actually resigned together, though no word yet on what either person’s next move is yet (we’re checking). Prior to KBS+, Craven served as a VP/creative director at CP+B and has also published a couple of novels along the way.

As has been reported, the pair was essentially replaced at KBS+ by Paul Renner, who has taken over as ECD on said automaker’s account.

New Career Opportunities Daily: The best jobs in media.