May 12

360i Celebrates ‘The Unsung Bacon’ for Oscar Mayer

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360i and Oscar Mayer have a new campaign championing unsung bacons — turkey bacon, always in the shadow of its porcine relative; and Michael Bacon, whose popularity also pales in comparison to a certain member of his family.

The goal of the campaign, which lives at the landing site www.unsungbacon.com is simple: Oscar Mayer wants to help Michael Bacon gain more Twitter followers than his famous brother. So far, it’s quite the uphill battle. As of press time, Michael trails 1,361 to 430,943. Michael, in case you didn’t know, is an Emmy award winning composer and a member of The Bacon Brothers. The landing site will host videos, photos and facts about the campaign. It’s a clever idea which may get people to reconsider an item they’d otherwise ignore. 360i’s spot, with production company Mssng Peces is pretty funny and well worth a view, noting similarities between the two unsung bacons. Stick around for credits after the jump. continued…

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May 12

Kevin Bacon’s Brother Michael Does Ads for Turkey Bacon in Union of Less Famous Bacons

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Brad Pitt's brother did it. Now it's Kevin Bacon's brother's turn.

Michael Bacon, the less famous of the Bacon brothers—though not entirely unknown, as he is one-half of The Bacon Brothers, the band—has signed up for an amusing campaign by Oscar Mayer to advertise another less famous bacon: turkey bacon.

The video below, from 360i, sets up the goal of the campaign, which is to get people to follow Michael on Twitter and catch his more famous actor brother. (This will be a challenge. Kevin has about 431,000 followers. Michael currently has about 1,300.)

"We really feel for Michael, and we want to support him as much as possible," says Tom Bick, senior director of integrated marketing and advertising at Oscar Mayer. "You just have to embrace each one for its own individual qualities. And that's what we do with our entire line of bacon products—each one is spectacular, because it's made by the bacon experts at Oscar Mayer."

Being used almost literally as a piece of meat doesn't seem to bother Michael, though. Good luck to him.




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