World Famous Looks Forward for Volvo

Seattle full-service creative studio World Famous recently produced “Looking Forward,” the debut spot in Volvo’s “Wonder of Summer” campaign.

30 and 60-second versions of the spot, directed by Jesse Harris, are airing now across the U.S. The spot aims to capture “the brand’s comfortable nostalgia, resonating with millennials and adults who fondly remember sitting in the reverse third row of a Volvo wagon.” Our protagonist fondly remember seeing the world in reverse from the back of her mother’s Volvo wagon. Around the mid-way point of the spot, the tone changes from fond nostalgia to “looking forward,” which she decides is better than looking back, as World Famous attempts to convince viewers that the same company that made the station wagons of their youth now makes a vehicle that makes the summer something to look forward to.

Director Jesse Harris‘ relationship with Volvo dates back to when Harris launched the Seattle-based National Film Festival for Talented Youth (NFFTY) in 2007, when he was still an up-and-coming film and commercial director. That festival has grown to attract over 12,000 attendees, with Volvo remaining a leading sponsor since its inception.

“Working with Volvo throughout the years I’ve really gotten to know the brand on a deep level,” explains Harris. “I’m also a Volvo owner myself and Volvos are so popular here in Seattle, so I see that brand loyalty firsthand. I wanted to do something that truly came from the heart and would strike a chord with anyone who’s ever been in one of those ubiquitous station wagons. It was really a passion project, and my colleagues at World Famous were instrumental from concept to finish in helping me bring this story to life.” Credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

Wongdoody, Seattle Film Festival Give You Roles in Your Favorite Flicks

L.A./Seattle-based Wongdoody and digital studio World Famous have joined forces to celebrate the 40th anniversary of the Seattle International Film Festival by reintroducing viewers to some of their favorite movies.

Watch as a vaguely robotic/European narrator posing as a “futuristic scientist transport[ing] willing subjects into alternate realities” sells the “Cinescape” experience by empowering a viewer to live out her “Trainspotting” toilet fantasy and recasting some extra as the only professional actor in “Beasts of the Southern Wild.”

The campaign, which also features “key art, print, outdoor, online and identity assets”, is currently airing as a trailer in various Seattle-area theaters. It will expand in various forms in the period leading up to the festival’s May 15th opening date.

The relationship between the agency and the festival has been a long one; this is their 11th collaboration.

Check out the shorter cut along with some quotes and credits after the jump.

continued…

New Career Opportunities Daily: The best jobs in media.