Viacom has largely backed away from throwing mammoth upfront events, but during the rest of the year, the company has embraced them like never before for flagship networks BET, Comedy Central, MTV, Nickelodeon, Nick Jr. and Paramount Network. “Building on the success of our international events business, every flagship brand now will have a live…
It’s no secret that streaming services from Netflix to YouTube have been causing trouble for traditional networks, but new data shows that they’ve been morphing the way we think about television as we know it, from cable subscriptions to binge-watching. Market research company GfK MRI found that about 62 percent of the population regularly binge-watches…
Connor Blakley is 18 and already knows more about marketing than most marketers twice his age. He started his first company when he was 14, helping small and mid-sized companies navigate social media, and over the last four years, as he has built his marketing company, Youth Logic, he has worked with folks like Mark…
Many creators hope their show will engage fans. Few have had such a hand in creating as many immersive marketing experiences as Westworld co-creator Jonathan Nolan. Adweek caught up with Nolan, who co-created the show with Lisa Joy, ahead of the Westworld season 2 premiere on April 22 to find out how involved he is,…
Problems with data bias are well-documented, from an image recognition algorithm that identified black users as gorillas to language translation services that referred to engineers as male and nurses as female. And just as bias found its way into these data sets, so, too, can it sometimes be found in the models marketers use to…
For decades, the retail industry stood strong. Retailers emerged fairly unscathed during the first wave of the internet in the ’90s because consumers still by and large chose to shop in physical stores staffed with employees that strived to provide customer service. So, it was business as usual with a small number of wary execs…
In 2000, Harriet Pearson became IBM’s first chief privacy officer and part of the vanguard of early CPOs who laid the groundwork for how corporations approach privacy. Pearson, who is now a partner at the Washington, D.C.-based firm Hogan Lovells, is an expert in corporate data privacy and cybersecurity and now consults with companies on…
It was Benjamin Franklin who sparked the debate between freedom and security. Back then, it was a robust conversation among our Founding Fathers as they contemplated the laws and direction of this new land. Today, it’s an even more appropriate discussion as we consider placing surveillance on every street corner in order to keep our…
Some brands do everything they can to avoid political controversy. Cards Against Humanity is not one of them. Last November, the maker of the crude-yet-hilarious party game announced it was raising $2.2 million to buy a small plot of land on the U.S.-Mexican border to prevent a wall from being built on it, then dared…
In the annals of data privacy scandals, Facebook’s current debacle is fairly monumental. After allegations surfaced last month that British data company Cambridge Analytica improperly accessed the private data from 87 million (at last count) of its users to target voters on behalf of the 2016 Trump presidential campaign, the fallout was swift. In the…
Brands often find that when they aim to do good, they also end up doing well. Here are four rules to keep in mind. Know your customers Before you take a potentially controversial or divisive stance, you need to know who your customers are and what’s important to them. Many companies fail to do a…
This year, as I was walking the floor at CES, I was struck by many of the innovations that I encountered. Toasters that tweet. Smart fridges that talk to your TV. Shoes that vacuum. While some of these technologies are amusing, and others are interesting, it gave me pause to think–is it meaningful enough? Innovation…
“Efforts and courage are not enough without purpose and direction.” I’ve always loved this quote from John F. Kennedy about drive. It transcends the tactic of hard work and the emotion of bravery to the higher strategic plane of purpose and direction–knowing who you are and where you want to go. In this our sixth…
Sinclair Broadcast Group entered the wider cultural conversation late last month when the sports and media commentary site Deadspin published a video showing dozens of anchors at Sinclair-owned local stations around the country reading what appears to be the same, scripted anti-mainstream media message on-air. The mashup went viral. Sinclair’s must-run promo includes a warning…
When the 2018 Major League Soccer season kicked off last month, Real Salt Lake fans didn’t have to fly down to Toyota Field in Frisco, Texas, to watch the Claret and Cobalt play its Western Conference rival FC Dallas. They didn’t have to turn on their televisions to watch the match either. Instead, RSL’s avid…
Last week, ahead of the Season 2 premiere of Westworld, creators Lisa Joy and Jonathan Nolan participated in an Ask Me Anything chat on Reddit, where they set forth a curious proposition: If fans agreed, they would release a video spoiling all of the twists and turns of the upcoming season. Hours later, a video…
Last month, ad-tech company Drawbridge shut down its media-buying office in Europe after it was revealed that the firm’s data practices that comb together mobile, desktop and tablet stats for ad targeting would not work under the European Union’s General Data Protection Regulation (or GDPR) that go into place May 25. According to experts, Drawbridge,…
Independent agency The Social Element may be based in London, but the world–and the internet–is its office. Founder and CEO Tamara Littleton worked on online communities with the BBC before starting the company in her London garage 16 years ago with a 10,000-pound loan from her parents. “We used to talk to each other on…
You may know Paul Soter as the cop in cult-comedy classic Super Troopers who says “meow” 10 times during a routine highway stop, but the writer, actor and director has spent the past five years as director of creative development at Los Angeles indie shop Omelet. Soter’s creative vision is responsible for some of the…
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