As the Covid-19 pandemic intensified on March 12, causing Late Night With Seth Meyers to cancel that evening’s show and begin at least a two-week hiatus, the host had no idea how much his world was about to change. “I didn’t think past those two weeks,” Meyers says now. “I thought, Oh, this is fortuitous…
The last time that the United States passed regulations on the ingredients allowed in cosmetics, Franklin Delano Roosevelt was in his second term as president. The Wizard of Oz was still a year away from its theatrical release. And the beauty industry as we know it today was still in its infancy–which makes sense when…
Over the past few months, optimists have focused on what we can all learn from the pandemic, including the health and economic crisis it has created. For the marketing and advertising industry, this crisis has served as a catalyst to hyper-focus agencies on what they do best, regardless of discipline: addressing a client’s business problems…
To compete in a crowded space, restaurants were experimenting with all sorts of tactics to lure in diners prior to Covid-19, from KFC rolling out fried chicken Crocs to plant-based proteins. While attention-grabbing collaborations and trendy food items will always be on the menu, restaurants are increasingly adding localization and safety measures to a mix…
Diane Villavieja has had wildly different answers to the question “What do you do?” over the last decade. The Australian businesswoman co-founded digital marketing company QuantumLinx, recognized as one of Australia’s fastest-growing startups in the 2010s; she produced and acted in independent films; she owned and managed a cafe and fashion boutique in her 20s…
Whether or not ad school is a worthy investment has long been a debate in the industry. On the one hand, costs can be pricey. Miami Ad School’s two-year portfolio program costs $38,800, while The Creative Circus charges $45,012 for eight quarters. On the other, it gives students the chance to learn the ropes of…
Like every year, 2018 racked up its share of lugubrious news. The federal government shut down (twice), the Justice Department indicted 12 Russian officials for conspiring to hack the election and adult film star Stormy Daniels revealed her intimate relationship with President Trump. But one development from 2018 shocked and saddened millions of Americans like…
Since mid-March, fitness studios and gyms across the country have been forced to shutter their doors as people have had to bring their exercise routines home with them due to Covid-19. While businesses like Crunch Fitness, Orangetheory Fitness and SoulCycle have pivoted their businesses, other platforms have had a distinct advantage in the stay-at-home shift….
Nearly three months since every major professional sports league shut down due to Covid-19, the return of live sports to TV could finally be just around the corner. With the National Basketball Association, National Hockey League and Major League Baseball laying the groundwork toward resuming play in July and August, and the National Football League…
Leaders of the agency world used to be seen as names on doors, authors of books and fonts of quippy, quotable wisdom. Today’s best leaders, however, can be found operating at the ground level each day, leading by listening so they can stay in tune with the needs of their teams, their clients and the…
Every year, we survey the landscape of innovators in media, marketing and culture as we put together our annual Creative 100 list. And every year, we’re humbled and inspired by the creativity, fresh ideas and bracing insights these people surface. This year, the Creative 100 takes on extra resonance. At a time when so much…
What are the limits of branded content? Don’t ask this year’s honorees. With a sharp focus on delivering entertainment and meaning, plus a deep knowledge of both their audience and their brands, these innovators expanded the boundaries of branded content–much to the delight of consumers. Caio Giannella and Diego Oliveira associate creative directors, Apple Thinking…
Let’s face it: There’s a lot of great content out there. So much to hear, watch and read. If you’re in media, how do you make your content stand out? These 11 innovators are showing how. Dave Jorgenson TikTok creator and video producer, The Washington Post What he does: Jorgenson’s role is nestled among the…
Creativity, long divided by the agency world into the binary disciplines of art and copy, is today a blurred amalgam of technology, timing, strategy, calculated risk and social responsibility–all brought together by a meticulous commitment to craft. Each day, marketers find themselves surrounded by an infinite landscape of media options, and the creatives below have…
Up until a few weeks ago, the 2020 election was going to be all about populism and its widespread influence on consumers’ attitudes and behaviors, from the ballot box to the supermarket. Then, of course, Covid-19 swept across the world. Before the crisis, it seemed as if the days of ruling from up high were…
When it comes to famous people, some of them use their visibility to effect change, others to make us think and still others to make us dance, while some just want to make make us feel good. Which kind of famous people did we pick for our Creative 100 list? All of them. Dolly Parton…
One of last year’s best new series was Ramy, which creator/star Ramy Youssef based on his life as part of an Arab-Muslim family living in New Jersey. While Ramy was a critical success, the Hulu comedy–which is TV’s first scripted show to center on a Muslim-American family–didn’t really break through until January’s Golden Globes. That…
The first half of 2020 will be remembered by history as a time that not only tested the world, but also brought it together more closely than any other event in a generation. For international creative leaders, who’ve traditionally faced starkly different obstacles in each of their markets, the Covid-19 pandemic has created a consistent…
When one thinks of directors in this industry, the first default is to look for the big, expansive brand work that captures the imagination of consumers and drives culture. The next thought is: Super Bowl. Yes, there are Super Bowl ads in this year’s Creative 100. But there are also films addressing race and content…
Reporter-turned-TV writer Lisa Takeuchi Cullen has been writing professionally since college. Getting there was about seizing opportunities–but it began with a twist of fate. “I took a wrong turn one day while I was at school at Rutgers, into the offices of our college newspaper The Daily Targum,” she recalls, “and they asked if I…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
