The measurement industry is at an inflection point. In 2021, measurement giant Nielsen lost its third-party accreditation from the Media Rating Council after the company admitted to undercounting audiences, which could’ve translated to hundreds of millions of dollars in lost advertising spend. This blew the doors wide open for competitors debuting alternate currencies. Since that…
The men’s lifestyle publication BroBible would let marketers buy attention-guaranteed ad space in the programmatic open exchange, if only it could. Open web programmatic makes up a majority of the publisher’s ad revenue, and its readers are highly engaged, said founder Brandon Wenerd. It can’t leverage that, though, since attention metrics aren’t biddable on the…
Few publishers are quite so distinct as The Guardian. The news organization, originally founded in 1821, is wholly owned by a financial trust, levies a “nagwall” to encourage reader support, refuses to work with oil and gas advertisers, and caters to a global audience distributed equally across three continents. In an industry plagued by risk…
Presenting Adweek’s 2024 Media Hot List blurbs. Check out the full list here. The Guardian Anna Bateson Media Executive of the Year Few publishers are quite so distinct as The Guardian. The news organization, originally founded in 1821, is wholly owned by a financial trust, levies a “nagwall” to encourage reader support, refuses to work…
Succession scribe Jesse Armstrong, ADWEEK’s 2024 TV Creator of the Year, never had a clear path to comedy TV royalty. Armstrong, who grew up in Oswestry in Shropshire, England, attended the University of Manchester and took on American studies as an undergraduate. Later, he worked as a researcher for a member of Parliament before realizing…
Microsoft has long been the elder statesman of tech giants, a reliable cash cow for investors, but not necessarily the source of excitement for innovation or a weather vane for the future of technological development. But under CEO Satya Nadella’s leadership, and especially in the past 15 months, Microsoft has been able to change that…
Presenting Adweek’s 2024 Digital & Tech Hot List blurbs. Check out the full list here. Microsoft Satya Nadella Digital & Tech Executive of the Year Microsoft has long been the elder statesman of tech giants, a reliable cash cow for investors, but not necessarily the source of excitement for innovation or a weather vane for…
When European explorers reached the Americas in the 1500s, they brought diseases that Indigenous peoples–to their peril–had no immunity to, including measles, smallpox and influenza. So it’s no small irony that, for their part, Native Americans shared medical knowledge of great benefit to the Europeans, including a certain medicinal plant with a host of curative…
For Josephine Zhu, the daughter of Chinese immigrants, her Asian-inspired pottery brand Zhuology Ceramics is a love letter to her culture. “Every Chinese kid knows the classic blue and white Qinghua patterns, or the traditional lidded tea mugs their grandmother used to sip from. Memories of these grace my childhood, yet I used to think…
In 2022, Shannon Washington participated in a documentary titled Black Madison Ave. The film, which debuted at New York Festivals, featured seven of the ad industry’s mere nine Black executive creative directors at the five major holding companies discussing their careers amid the lack of diversity. And outright prejudice. It wasn’t an easy decision. “Initially,…
Secondhand shopping is on the rise. Branded resale, when fashion companies add used items to their inventory, grew by 450% between 2021 and 2023, according to ThredUP, as American Eagle and J.Crew joined over 160 companies in the branded resale game. Still, the complex logistics of online resale presents both sustainability and profitability challenges. Two…
Growing up in Oakland, Calif., Kaitlynn Hong watched her mother balance her career as an accountant with her passion for painting. So when she arrived in New York to intern at Mastercard in 2019, she already had a template for working a day job while maintaining her side hustle as a makeup artist. “I’m deeply…
Celebrating a promotion by going out to dinner is so 2023, according to Expedia’s annual Unpack report of travel trends for the coming year. The report, compiled using data from Expedia, Hotels.com and Vrbo, found that people are commemorating big life events by taking trips rather than saving their jet-setting for traditional vacations. And the…
Of the roughly 94,000 U.S. soldiers who became prisoners of war in Germany during World War II, an especially unfortunate several hundred wound up in a camp called Oflag IV-C, better known as Colditz Castle, a 12th-century stone fortress built atop a 250-foot cliff in Saxony. The Germans believed that escape from Colditz was impossible….
Electric vehicles now represent 8% of new auto sales in the United States. That may not sound like much, but there’s good reason to believe change is coming down the road. Figures from data analytics firm YouGov, which surveyed more than 2,300 Americans, show the majority of vehicle owners aged 18-34 are likely to consider…
The first time Sasha Luccioni applied for a position at Hugging Face–the AI startup now valued at $4.5 billion–she was rejected. “I wasn’t what they were looking for,” she recalled. This was nearly three years ago. Shaking off that initial rejection, she went to work at BigScience, a yearlong volunteer research workshop funded by Hugging…
For some, the world of advertising just isn’t exciting enough. The always-on-the-move Celeny Da Silva, chief executive of market development and advisory company MarketMakers, is a born traveler and can often be found at the industry’s largest digital advertising conferences. One of her many life goals is visiting every country in the world. She’s checked…
Angel Reese was already a star, but when LSU won its first NCAA women’s basketball championship in school history in April, No. 10 knew things would never be the same. “My price just went up. Today’s price ain’t tomorrow’s price,” Reese told reporters that night–with a gold crown in front of her–post-game in Dallas before…
The appeal of data collaboration has always been its potential to bring simplicity to the traditionally fraught process of compiling a comprehensive picture of customer behavior and preferences from various sources. This, in turn, was supposed to make it easier for media buyers and sellers to derive meaningful insights and drive informed decision-making for specific…
As we close out 2023, it’s hard not to look back at the unprecedented year that women’s sports–and the women in sports–have had. From Sam Rapoport’s relentless focus on DEI in the NFL to the evolution of the NWSL’s marketing and commercial models under Julie Haddon, we couldn’t be prouder to honor Adweek’s inaugural Champions…
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