GE Finds ‘World Firsts’ at the Ends of the Earth
Posted in: UncategorizedBBDO New York‘s latest series for General Electric (almost) travels to the globe’s most remote corners to remind viewers that the company isn’t just responsible for creating trivection ovens and six-second video loops.
With “World Firsts”, the agency uses three disparate stories of isolated communities to illustrate GE’s ability to bring the benefits of the digital world to those living on its margins.
The first spot in the series of three concerns the challenges of delivering medical technologies to one of Japan’s most remote inhabited islands:
After the jump, the second spot plays on the same outsider themes (while lightly referencing World Cup fever) in relaying the tale of a young boy’s first big trip and his love of all things football.
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