Hasta La Creative!

JWT New York released an ad for razor brand Wilkinson Sword, aptly titled “Swordplay Meets Foreplay.”

That title should tell you pretty much everything you need to know about the spot, which features a couple slowly removing each others’ clothes via swordplay. Filmed in a historic hotel in Brussels by Alldayeveryday’s Lieven Van Baelen, the crew clearly had fun with the spot, which plays off the brand’s origins making swords for the British Army. The current and former identities even clash when the woman uses her sword to shave off the man’s beard. In real life, mixing swordplay and foreplay would end with a trip to the ER (if you’re lucky), but the swashbuckling fantasy makes for a memorable ad that’s relevant to the brand.

“Precision and craftsmanship has been part of Wilkinson Sword’s DNA since its inception,” Lucy Oxley, regional product manager of Energizer Wilkinson Sword, told LBB Online. “This video has been created to showcase our innovative and fresh approach to grooming in a memorable and creative way to inspire both women and men to ‘free their skin’ using our razors.”

Credits:

Nissan is bringing Google Maps to the road, so if you live with a parent or spouse who gets lost regularly and refuses to ask for directions, this car may be a solid investment. Navigation systems aren’t new, but the Google Send-to-Car technology can be accessed and modified remotely. In the sixty-second spot above, you’ll notice Google’s signature blue rope pulling along the Nissan Juke n-tec (I guess nobody will be buying this automobile for the name…) through an unmarked city during the night. And if you’re worried that this promotion will take away the comfort of watching a loved one go crazy in the driver’s seat after realizing he/she is lost, fear not. There’s always the chance that the angry driver will question Google Maps and make up a new route. Then, you can get the popcorn ready.

TBWA\G1 Paris developed the spot and corresponding “Urban Thrill Rides” campaign that will pop across Europe starting this month. Take a second to pay attention to the music, which a rapped by a man who is half-Jay-Z, half-Will Smith, a perfect combination for a European audience. A little pitchy Jay-voice and  some Big Willy over-pronunciation makes everyone happy. Hopefully happy enough for you not to realize that a car is grinding on a median X-Games style. Keep the Google, but maybe next time, we can stop pretending that cars are like skateboards. Safety first.

Credits after the jump.

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