BBDO New York Promotes Kirsten Flanik to President

BBDO New York promoted Kirsten Flanik to the role of president, effective immediately. Flanik, who formerly served as managing director, will report directly to John Osborn, who has served as BBDO New York CEO (and, until now, president) for the past twelve years.

The agency does not plan to hire a new managing director in Flanik’s place.

Flanik joined BBDO New York as managing director back in July 0f 2006 to oversee the agency’s Mars account. She also runs BBDO New York’s pro bono Autism Speaks account, helped win back the Snickers account, works with clients such as Tropicana, ExxonMobil and FedEx and chairs the agency’s Women’s Leadership Council. Before joining BBDO she spent four years as group account director with BBH New York and held roles with Fallon and Cliff Freeman and Partners. 

“In a business that never stands still, I’m excited to take this next step at BBDO New York as we continue to expand and evolve our offering,” Flanik said. “I look forward to building on the strong partnership and teamwork that already exists between myself and John and the rest of the BBDO New York leadership team.”

Flanik’s promotion follows BBDO New York winning creative duties for health insurance company Humana and Subway last August and Priceline.com the following month. It also follows Omnicom CEO John Wren‘s pledge, made during a recent Q1 earnings call, to double the number of women in creative leadership positions at BBDO over the next 12 months.

Snickers Drops Down the Celebrity Hierarchy with Kenny G

Betty White, Joe Pesci, Robin Williams, and… Kenny G. Aside from picking the most odds-and-sods group of entertainers out there, Snickers and BBDO New York have a knack for choosing celebrities with just enough relevance for the “You’re not you when you’re hungry” campaign. The title for best Snickers jokester is a toss-up between White’s roughhousing football player and Pesci’s whiny wingman. The latest spot, “Cards,” won’t top its predecessors, mainly because Kenny G doesn’t speak throughout the whole clip, but you can always lose yourself in his patented melancholy saxophoning.

It’s strange to think that the first ad with White came out over three years ago, but these spots seem to have enough social support to keep on kicking, even as the celebrities get less celebratory. Maybe for the next one, BBDO could get all four celebs in one room at the same time – a group of hungry people who all need to eat Snickers. That way, we could get Pesci to look at Kenny G and unleash a “Who is this fuckin’ guy?” tirade. Everybody wins, even Kenny G, since he’d be in two commercials in the past decade instead of one. Credits after the jump.

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