Hasta La Creative!

DDB Canada crafted a new campaign for Sony, promoting its Hi-Res Audio collection via two 30-second broadcast spots.

The ads aim for a weird sort of humor, with each showing people working out their ears in preparation of the intense experience they’ll get from Sony’s products. In practice, this ends up looking a bit creepy, as in “Ear Crunches.” The spot opens on a man as he takes off his cowboy hat and, with the aid of some special effects, begins some vigorous ear crunches. “Ear Workout” (featured after the jump) is more or less the same concept, with each spot ending with the tagline “Get Your Ears Ready” before showing the range of products in Sony’s Hi-Res Audio collection. Strange as the approach may be, it’s refreshing to see audio equipment advertised for sounding good rather than as a fashion accessory worn by celebrity athletes. Still, it would have been nice if DDB Canada could have mixed up the formula a bit more between the two ads.
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Remember the name Kevin Drew Davis? If not, here’s a refresher: KDD was the creative lead at DigitasLBi’s Chicago and San Francisco, but left the agency last summer. Now, said agency has finally found his replacement in 20-year creative vet, Morgan Carroll, who succeeds Davis in the role EVP/executive creative director of both aforementioned offices. Carroll (pictured), who will officially assume his role on April 21 and will report to DigitasLBi Chicago/SF president, Doug Ryan, joins the agency after spending well over a decade at Deutsch, where he last served as EVP/group creative director on GoDaddy (remember this one?), Microsoft, Degree for Men, etc.

During his career, Carroll (pictured), also held the title of interactive CD at Saatchi & Saatchi, where he was a founding member of its Digital Darwin offshoot, over saw the interactive creative department in NY and worked with clients including P&G and General Mills.

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We checked with Kevin Drew Davis himself last week on what his next gig would be after leaving DigitasLBi earlier this month, but didn’t get the full story. Well, now we know as it’s hit the newswires and trades up north that KDD has assumed the newly created position of chief creative officer at DDB Canada. So why the move, Kevin? “DDB Canada has been on my radar for some time,” he says in a statement, adding, “From the senior executive team to its creative leaders, everyone I’ve met has demonstrated an unwavering passion for their work. DDB’s culture is balanced with a tremendous amount of humility and integrity, which is a rare combination. For me, it’s all about the people that surround you.”

As noted, this is the first time a chief creative officer has been appointed to lead all of DDB Canada’s integrated creative departments, which span Toronto, Montreal, Edmonton and Vancouver. Davis will be based in the agency’s Toronto office. In case you forgot, Davis spent two years as ECD for both Digitas San Francisco and Chicago prior to joining DDB Canada and spent several years as global interactive CD at W+K among other notable stints.

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After spending barely a year at Ogilvy Chicago, Laura Keeler is shifting gears and moving on to assume the SVP of creative post at Digitas’ Windy City office, where she will lead creative teams on the agency’s Whirlpool and Kao accounts. During her brief stint at O&M, Keeler worked as a creative partner for clients including UPS and SC Johnson corporate. Her new boss, Kevin Drew Davis, who took on the ECD post for Digitas LBi Chicago and San Francisco in fall 2011, says in a statement,  ”Laura is an impressive creative leader with an eye for big ideas. Her strong creative skill set and innovative storytelling makes her a great fit with our people—we’re thrilled to have her onboard to drive our client work to an even higher level.”

During her 20-year ad career, the Chicago native spent well over a decade at JWT, last serving as a senior partner/CD/writer for clients including Illinois Bureau of Tourism, Kimberly-Clark and Macy’s before splitting in 2007 for a gig at Draftfcb. She spent five years in all at the latter agency, leading creative on accounts ranging from Dow and SC Johnson to Nestle and Blue Cross Blue Shield.

New Career Opportunities Daily: The best jobs in media.