Hasta La Creative! Page not found

Jan 15

DDB Brings Back Juicy Fruit

Posted in: Uncategorized

It’s been a while since we last saw ads for Wrigley’s Juicy Fruit. For a Throwback Thursday reminder, check out this 2000 relic starring Aaron Paul aka Jesse Pinkman.

Earlier this week, DDB Chicago launched a new campaign for the client; while the agency produced some print work over the summer and its Australian office produced some unusual creative a few years ago, these two TV spots are the brand’s first in more than a decade.

The opening ad’s headline is fairly self-explanatory: “Locker Room Guys Resort to Tasteful Arm Farts.”

The second spot continues with the “fun triggered by chewing a piece of Juicy Fruit” theme: the characters can’t speak because the gum is so deliciously sweet…

No word on whether we should expect more TV spots in this series.

Creative Agency

DDB

John Maxham – Chief Creative Officer

Mark Gross – EVP, Executive Creative Director

Matt Collier – Creative Director

Wayne Robinson – Creative Director

Bart Culberson – Creative Director

Diane Jackson – EVP, Executive Director of Integrated Production

Will St. Clair – VP, Executive Producer

Luke LiManni – Producer

Scott Terry – Production Manager

Nicholas Papaleo – Audio Engineer

Bobby Lord – Audio Assistant

Stacey Simcik – Audio Producer

David Chriswick – SVP, Group Strategy Director

Matt Mullen – Strategy Director

Heather Stuckey – Global Business Director

Kate Christiansen – SVP, Group Business Director

Phyllis Lee – VP, Account Director

Alexander Wood – Account Manager

Production Company

Tool

Benjamin Weinstein – Director

Oliver Fuselier – Managing Director Live Action

Robert Helphand – EP

Jason Manz – Producer

Marcelo Durst – DP

Post Production Companies

Filmworkers

Derek de Board – EP

Casey Swircz – Producer

Fred Keller – Colorist

Rob Churchill – Creative Director/Flame Artist

Spot Welders

Kevin Zimmerman – Editor

Sophie Kornberg – Edit Assistant

Denise Brown – Producer

Carolina Sanborn – Executive Producer

David Glean – Managing Partner

Butter.

Fred Szymanski – Sound Designer

Ian Jeffreys – EP

Producer: Annick Mayer

Vitamin Pictures

Sam Gierasimczuk – ACD / 3D Lead / Compositor

Michael Siegel – 3D Modeler

Danny DelPurgatorio – Executive Creative Director

Larissa Berringer – Executive Producer

Aug 21

Bryan Cranston and Aaron Paul’s Old TV Commercials Are Amazing

Posted in: Uncategorized

Bryan Cranston, the DEA's No. 1 pain in the ass during his iconic run as meth kingpin Walter White on AMC's Breaking Bad, has been getting some press lately for his early-'80s work in the commercial below for Preparation H (a product that basically defined the Reagan Era). Cranston's earnest take on lines like "It accelerates the absorption of oxygen to help shrink swelling of inflamed hemorrhoidal tissue" is so unironic, it's ironic.

UProxx posted a bunch of his ads from that decade, and Cranston's vaunted range is on full display. He's a smarmy "high-paid fashion model" for JCPenney, a bugged airport runway worker for Deep Woods Off, and a B.O.-cursed bus commuter dressed up as a skunk for Shield deodorant soap. (In some of these, his glib line deliveries and feathered hair remind me of the late, great Phil Hartman.)

Breaking Bad co-star Aaron Paul also did some early commercial work, notably a mind-blowing Juicy Fruit ad with a telekinetic twist from 2000, also posted below. (I wish Paul would shill for Preparation H and coin the catch phrase, "For when it itches, bitches!") On Breaking Bad, Cranston and Paul's characters often escape by the seats of their pants, but with their peril growing as the show winds down to its final episode, it will take more than Preparation H to save them from a painful end.