Hasta La Creative!

It’s been a while since we last saw ads for Wrigley’s Juicy Fruit. For a Throwback Thursday reminder, check out this 2000 relic starring Aaron Paul aka Jesse Pinkman.

Earlier this week, DDB Chicago launched a new campaign for the client; while the agency produced some print work over the summer and its Australian office produced some unusual creative a few years ago, these two TV spots are the brand’s first in more than a decade.

The opening ad’s headline is fairly self-explanatory: “Locker Room Guys Resort to Tasteful Arm Farts.”

The second spot continues with the “fun triggered by chewing a piece of Juicy Fruit” theme: the characters can’t speak because the gum is so deliciously sweet…

No word on whether we should expect more TV spots in this series.

Creative Agency

DDB

John Maxham – Chief Creative Officer

Mark Gross – EVP, Executive Creative Director

Matt Collier – Creative Director

Wayne Robinson – Creative Director

Bart Culberson – Creative Director

Diane Jackson – EVP, Executive Director of Integrated Production

Will St. Clair – VP, Executive Producer

Luke LiManni – Producer

Scott Terry – Production Manager

Nicholas Papaleo – Audio Engineer

Bobby Lord – Audio Assistant

Stacey Simcik – Audio Producer

David Chriswick – SVP, Group Strategy Director

Matt Mullen – Strategy Director

Heather Stuckey – Global Business Director

Kate Christiansen – SVP, Group Business Director

Phyllis Lee – VP, Account Director

Alexander Wood – Account Manager

Production Company

Tool

Benjamin Weinstein – Director

Oliver Fuselier – Managing Director Live Action

Robert Helphand – EP

Jason Manz – Producer

Marcelo Durst – DP

Post Production Companies

Filmworkers

Derek de Board – EP

Casey Swircz – Producer

Fred Keller – Colorist

Rob Churchill – Creative Director/Flame Artist

Spot Welders

Kevin Zimmerman – Editor

Sophie Kornberg – Edit Assistant

Denise Brown – Producer

Carolina Sanborn – Executive Producer

David Glean – Managing Partner

Butter.

Fred Szymanski – Sound Designer

Ian Jeffreys – EP

Producer: Annick Mayer

Vitamin Pictures

Sam Gierasimczuk – ACD / 3D Lead / Compositor

Michael Siegel – 3D Modeler

Danny DelPurgatorio – Executive Creative Director

Larissa Berringer – Executive Producer