Hasta La Creative!

Last night Will Ferrell boasted a new job—Little Debbie’s spokesperson—during a weird yet charming segment on the Tonight Show with Jimmy Fallon. As it turns out, the brand was just as surprised as anyone else to learn about their supposed new hire. 

“McKee Foods was delightfully surprised by Will Ferrell’s appearance,” said Mike Gloekler, corporate communications and public relations manager for Little Debbie’s parent company. “While this was not a coordinated publicity stunt, nor a paid advertisement, we appreciate both the humor of the segment and the exposure of our Little Debbie brand to Jimmy Fallon’s huge national TV audience.”

Ferrell went all out for the gag, wearing a Little Debbie costume and addressing the studio audience with the right sort of fake cheer that any brand spokesman should have.

The best part of the stunt was how Ferrell repeatedly used it as a distraction from plugging his new movie with Kevin Hart, Get Hard. Instead, he simply kept shifting the conversation back to Little Debbie, a Tennessee-based snack cake brand known for its Oatmeal Creme Pies, Swiss Rolls, Star Crunches, Nutty Bars and more. 

“In our opinion, Will Ferrell did justice to the cowgirl hat and the blue and white dress that are hallmarks of Little Debbie,” Gloekler said. “We appreciate his enthusiasm in playing the part. We also enjoyed seeing the studio audience so eager to get their hands on our delicious snack cakes.” 

As the clock ticks toward the Super Bowl kickoff, few people are working the pre-promotion circuit quite like John Stamos, Bob Saget and Dave Coulier. The former Full House co-stars make a reunion appearance in Dannon's game day ad for its Oikos Greek yogurt line, and the trio isn't wasting one moment of its renewed pop-culture relevance. 

On Wednesday, the avuncular triumvirate hosted a Reddit "Ask Me Anything" session, in which they tackled tough questions like, "How can I join Jesse and the Rippers?" and "To each of you, what is your favorite type of pie?"

Next, they were on to Late Night With Jimmy Fallon, where they reprised their Full House roles and hairstyles in a sketch (which you can watch below) about helping Fallon overcome his anxiety about hosting The Tonight Show.

If you need still more of these three, you can watch a litany of videos created during their Dannon shoot on the brand's "Bromance" microsite. And if you need more than all that, you may have a serious problem and need professional help.

Last night, DDB Chicago launched a new Capital One campaign for the Quicksilver card, mercifully replacing the Jimmy Fallon Cash Card campaign with something that doesn’t make me want to throw things at my television. Not only that, but they replaced Fallon with the biggest badass on the planet. I speak, of course, of Samuel L. motherfuckin’ Jackson.

Gone is the Jimmy Fallon with a whiny baby approach, replaced by the “You’re going to get a Capital One card because Samuel L. Jackson told you to and when Samuel L. Jackson tells you to do something you don’t fuck around” approach. The spot, “You Can’t Beat It” (also the name of a Catholic anti-masturbation campaign) replaces the schticky formula from the Fallon campaign in favor of a relatively straightforward description of a card that has “no rotating categories,” “no quarterly sign-ups,” and “no games” and offers 1.5% cash back “on every purchase, every damn day.” In other words: no bullshit. Since Samuel L. Jackson is basically the spokesman for not putting up with bullshit, he’s the perfect fit for the new approach.

Does this mean Fallon is gone for good? We can only hope. You know what? Jackson should just go ahead and take over for him on Late Night, too. The world would be a better place. Credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

Laaaaaaaaa la la la la la la la la laaaaaaaaa. Springeth has arrived, eth! Huzzah and good day. Haroo and hoo-ray. Cha, chuh cha, chuh cha. That was me singing from the mountain tops, expressing the glory of this day. Unless you’re at one of those unfortunate Minneapolis agencies where snow is the main thing that’s happening. Seriously, someone send them some Diageo products. And the good stuff, none of that rail crap. Since they’re stuck inside today, we’ve done our best to keep spirits high with the week’s best videos. Hope you’ll agree! Let’s go.

5. The world of Russia is foreign to many, a land known most for its inability to pick a good government and generally being grumpy, shows us its softer side with this collection of dash-cam goodness. Dash-cams, for the uninitiated, are dashboard mounted video cameras that Russians just love to run all the time like they’re on Cops. Natch, some good things get picked up, and while usually we find epic crashes here we get something fresh – random acts of kindness. At “301+” this video is probably getting blown up right now. Expect to see this one on the Today Show.

4. Jimmy Fallon + Zach Gali…gal iii…fa…nock.us. Anyway they’re really just having a good time in this one and then BAM, Olive Garden gets a shout out. A puny 3,100 have enjoyed this one, but Olive Garden kids better get on this one. I have nipples, Greg, could you milk me? Yes, yes I could.

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New Career Opportunities Daily: The best jobs in media.