Jun 04

United Bids ‘Namaste’ to Global Travel

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If you feel like getting in the multilingual mood, here’s a new spot from McGarryBowen for United Airlines dubbed “Pecan,” which features an assortment of languages including Italian, French and Japanese. The globe-trotting spot hypes the airline’s travels to Europe, Asia and Central America, starring one character who knows his way around foreign languages. It’s breezy, quick and painless and includes the classic “Rhapsody” theme, but we do miss the most recent United theme redux. Credits after the jump.

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Feb 06

McGarryBowen Unveils Olympics Campaign for United

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With the opening ceremony just a day away, and Sochi apparently still in shambles, McGarryBowen has unveiled their Winter Olympic campaign for United Airlines.

The friendly 60 second spot, entitled “Welcome Aboard, Team USA” is as straightforward as that title implies. Athletes from speed skaters to curlers (yay curling!) board the plane in ways representing their respective sports (the speed skater glides into the terminal, ski jumper is loaded onto a conveyer, figure skater twirls and stores her overhead, etc.), while the United crew is all smiles — even when the captain stops a curling stone with his foot. “Welcome Aboard, Team USA” ends with the tagline “Team USA Friendly,” followed by United’s revived “Fly The Friendly Skies” slogan. The athlete-filled spot should stoke viewers’ excitement for the games, and act as a friendly reminder of United’s sponsorship of Team USA. Credits after the jump. continued…

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