Sep 15

New Kastner CCO on the Appeal of Moving from a Big Agency to an Indie Shop

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jamie reillyLast month we learned, via MediaPost, that Los Angeles indie agency Kastner & Partners (best known as Red Bull’s longtime AOR) had appointed a new CCO.

The agency recently made it official with a release announcing the hire of Jamie Reilly to run the shop’s creative department. The most interesting part of the story, though, is Reilly’s history: after beginning his agency career as an art director at Deutsch LA and freelancing for Saatchi & Saatchi and other shops, Reilly spent almost nine years at TBWAMAL, the West Coast Apple-only agency that has, at times, seemed nearly as secretive as the client itself.

He then joined 72andSunny as a creative director in January 2013 before leaving at the beginning of this month to join Kastner.

We wondered what sort of trade-off could lead an experienced creative to leave a big name for a smaller, less-established shop.

Today Reilly gave us his take on the transition.

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Aug 13

Samsung’s Smart TV Will Delight Even the Most Senile of Family Members

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The future of TV is evidently here, and a new series of spots from 72andSunny for Samsung portray the typical American family coming to terms with the fact that they will forever be enslaved to the glowing rectangle in their living room, especially considering that it now hooks up to the Internet.

Yes, Samsung’s smart TV comes with a remote that turns the set on when you hold it up to your mouth like a microphone and say “Hi, TV.” Useless? Maybe, until you consider that crippling loneliness that most of us endure. It’s nice to be able to talk to someone sometimes, you know? Even if it is just a TV. A nice, friendly TV who you can tell your problems to and routinely greet.

Samsung is also offering an “Evolution Kit,” which you can stick on the back of your grandfather’s TV. Of course, being a total grandpa, gramps will inevitably turn the conversation into one about his hip. Silly grandpa! Always talking about his fake hip. What a total grandpa move. One more spot, which features the grandpa and the dad watching Star Trek, and credits follow after the jump.

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New Career Opportunities Daily: The best jobs in media.

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