Hasta La Creative!

David&Goliath, perhaps most well-known for their Blake Griffin and now Jack McBrayer-co-starring spots for Kia, have decided to celebrate the new year a little differently. Instead of focusing on empty resolutions and self-improvement, they’ve created a “post-holiday card” thanking friends, family, clients and colleagues, which they’ve dubbed “The Gratitude Wall.”

David&Goliath invited employees to “appreciate and thank those who have helped us get to where we are today” via posts to Instagram, then assembled the Instagram images on The Gratitude Wall webpage. It’s a nice, positive message that D&G designed to “look back on our combined challenges and successes and to look ahead with a sincere thank you to all involved.” We appreciate the shift from the normal New Year’s naval gazing, new diets and resolutions that will be broken before February rolls around towards gratitude and appreciation. Plus, D&G can refresh the page with new photos next November for an easy Thanksgiving card.

If you need some affirmation that not all is wrong with the world this gloomy, snow-covered Friday, head on over to The Gratitude Wall for something unabashedly and straightforwardly nice. How often do you get to see that?

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With a new NBA season comes new spots for Kia from David&Goliath starring L.A. Clippers superstar Blake Griffin. This season, though, Blake, aka “The Endorser” as he’s known in other campaigns, is joined by a small sidekick, Jack McBrayer, who is best known for playing the bizarre but sweet NBC page on 30 Rock.

While this spot, “Trailer,” adorably portrays Griffin and McBrayer as a noble superhero team saving citizens from purchasing non-Kia vehicles, it lacks what has made Grffin’s spots for Kia so memorable over the years: Blake’s inherent weirdness. Not once does Blake open his mouth to tell the camera something strange while giving his off-putting stare. Neither does McBrayer, whose unhinged 30 Rock performance allowed him to frequently stand out amidst a large cast filled with other unhinged individuals.

I certainly hope that “Trailer” is aptly named, released only to build excitement for forthcoming “feature presentations.” If we never get to see two superpowers of weird actually interact with each other, then all may be lost. The next spot, “Zipline” is slated to come out early next month. Credits after the jump.

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