i.d.e.a. Signs Canadian Vet to Lead Creative
Posted in: UncategorizedToday San Diego’s i.d.e.a. — one of the fully-integrated agencies you’ll be seeing more and more of in coming years — announced plans to shore up its ad creative team by hiring Daniel Andreani as SVP/ECD.
While Andreani has an extensive history in the agency world, he spent much of his previous 20 years in the ad/design world working for Canadian shops.
Before joining his most recent employer MDC in New Mexico, Andreani spent two years as SVP/CD at BBDO’s Montreal office, producing work for clients like Campbell’s, Pepsi and Chrysler. Prior to that job, he spent nearly seven years as a partner/CD and art director at Sid Lee; previous employers include TAXI Toronto.
The press release notes that the hire follows i.d.e.a.’s acquisition of 4120, a production studio responsible for campaigns by IKEA, BMW and The San Diego Chargers (among others).
Campaigns to come.
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