Century 21 "Stress: Detlef Schrempf" (2015) :32 (USA)

Detlef Schrempf is reading your tweets and adding a random word to your tweets and in this case he added “cuddlesome.” Seriously, this just needs to become Century 21’s constant campaign.

Double Cheeseburger / Gras Double

hamburger2006
hamburger2009
THE ORIGINAL?
Tide laundry detergent – 10/2005
Source : Cannes Archive Online,
Agency : Conill Saatchi & Saatchi New York (USA)
LESS ORIGINAL :
Vanish detergent “Removes grease stains” – 2009
Source : Adsoftheworld
Agency : Euro RSCG Warsaw (Poland)
Découvrez 3 exemples supplémentaires de la même idée dans le livre “Nouveau?” de Joelapompe aux éditions télémaque / CB News, disponible en librairie, Fnac, Virgin et sur amazon.fr