Hasta La Creative!

ALDI positions themselves as “like brands, only cheaper”, and BMF Australia are cranking out the funny scenarios where this can be discussed. Like at the dinner table of a large Italian family who all speak with their hands and interrupt each other debating the merits of pasta sauce vs pasta sauce. The thing about stereotypes are that they’re an easy way to show something simple, and hopefully tickle everyones funnybone, but some people may find the stereotypes annoying.

When you start remodeling a house, it’s always hard to picture and imagine the final result. And catalogs aren’t much help. HAVAS 360 created the Virtual Reality CUSTOM HOUSE using Oculus, for Point.P, the number building and decorating seller in France. Users could upload their blueprints, bring them to life, and really get a sense of what their place could look like. Smart idea using technology in a relevant way.

Kristen Bell and Dax Shepard have spawned, and it is a lammy-loving screamer. In their panic to fix the lamb-spill disaster they actually demonstrate a neat feature in the Samsung activewash top load washer, there’s a sink in it so that you can clean stains by hand right there in the laundry room. Oh wait, that’s really useful, what a great idea.

“After spending time using our Samsung home appliances one word describes how Dax and I feel, “wow!,” said Kristen Bell. “There are so many cool innovations that make them fun and our household chores easier. Finally someone has put the same thought and ingenuity that you see in modern mobile devices into home appliances.”

After spending 30 seconds looking at your supposed house, Kristen, I’m just really envious, because that place looks quite nice.

Developed by McKinney New York and directed by Tucker Gates, the campaign consist of a 60-second spot showcasing a suite of Samsung home appliance products, and two 30-second spots focused on Samsung’s laundry and refrigerator innovations.

Geometry Global and Dunlopillo mattresses want you to bone a lot more than you are. So to help encourage your boning, they created a mattress with special sensors in it that would detect when your level of boning activity dropped off. And then the mattress would send you text messages with suggestions on how to rekindle that fire so you could bone more. Becuase Dunlopillo is one kinky mattress.

“You wanna spend three bucks on liquid doubt, be my guest” quips our bleach ambassador and SNL alumni Nora Dunn. Like in “Toilets” and “Stains”, Nora explains that “Bleach means clean”, while with those others… We’re not so sure. “This one has flowers”

The ad campaign sets out to help consumers overcome the widespread belief that bleach-based cleaners aren’t for everyday use. Dunn’s knack for deadpan humor acts like a diversion against all of the gimmicks in the cleaning aisle, positioning Clorox Bleach as the original badass cleaner.

“Don’t hate cos you can’t relate.” What looks like your stereotypical surburban mom turns out to be party animal numero uno armed with an impressive and weird array of modern slang. This could quite possibly instantly cure an entire generation from speaking like this, now that they realize how dumb it sounds. Wanna peep more vids bruh? Coming right right up – see Worth It and Turnt

Suburban mom number two has a vocabulary as twisted as “Hashtag #Blessed” mom does, as she describes this cray party last night where “the bottles were popping and the iceloot was on fleek. Round two tonight? Obvi.”

I have no idea what that means. More vids bruh? Try “Worth it”.

That poor number crunching co-worker of yours. Are you sure you wnat her to see how awful you look when you snore? Like the previous waiting room ad, Piero Mattresses & FCB Argentina cut straight to the point: you’re ugly when you sleep. Sleep at home.

Award-winning production company 1stAveMachine recently collaborated with The Martin Agency to deliver a series of commercials for “Paint Like No Other,” Benjamin Moore’s largest campaign to date highlighting its product innovations and retailer expertise.
For the four-spot campaign, including the recently launched :30s “Nursery” and “Firing Squad,” 1stAveMachine directors Tomi Dieguez and Bob Partington teamed up to execute vivid and creative scenarios demonstrating how Benjamin Moore’s new, revolutionary paints don’t fade, chip, stain, or harm people or the environment.
In “Nursery,” a group of friends paint a whimsical mural in a room full of sleeping babies, highlighting the unique gentle qualities of Benjamin Moore’s baby-safe and environmentally friendly Natura paint.
The similarly revealing “Firing Squad” presents scientists in a lab with DIY-style cannons, blasting a pristine white wall with a rainbow-colored array of filthy household items ranging from crayons to Jello. Just after, the mess is effortlessly wiped away to reveal the clean white wall beneath, protected by Benjamin Moore’s incorruptible Regal Select paint.
1stAveMachine brought this bright and original campaign to life following an impressive series of recent projects for brands including a series of nostalgic spots for Gatorade featuring Michael Jordan, an award-winning piece for Google, the revolutionary “smallest film ever made” for IBM, an inventive holiday project for Samsung, and an elegant Squarespace campaign.

About 1stAveMachine:
1stAveMachine is a mixed media production company and storytelling outfit. They create video, digital, and experimental content for TV, print, web, and mobile, all with a unified singular vision. They have won numerous awards since their formation, including Gold, Silver, and Bronze Cannes Lions, AICP, One Show, and ANDY awards, and many others. Their work has been featured across the globe and during the Super Bowl.

California Association of Realtors sell you homes which then cause you to ride your motorcycle around and have street tacos and stop off to get a dog and man that’s a lot of stuff. All I want from a realtor is a house. That change is significant enough, man.