Hasta La Creative!

Method’s no longer against dirty. Now they want you to embrace it. If there’s a better way to celebrate your birthday than getting dirty with cake, I don’t know what it would be. Love the art direction in this spot as well. Actually the campaign is fun. And great choices of music, too. Method’s been around long enough that everyone knows its environmentally sound. Great to see them evolving but without resorting to the high and mighty tone that can easily blow up in your face. Isn’t that right, Chipotle?

3M’s Filtrete air filters remove air particles. So your home isn’t the germ-infested post-apocalyptic hell hole.

Your walls have feelings, you know. They don’t like it when you get all judgmental and gossip about them in front of them. Not cool, homeowner. Not. Cool.
Fun pre-roll ads for a usually boring category.

The Maytag Man gets all patriotic in this factory spot. He extolls the virtues of being designed and made (not just assembled) in America, all while they are building him. Until the end when we see the Maytag Man turn into Maytag appliance. I was gonna say…why on earth would America want to build a bunch of versions of a dude who sat around doing nothing for the better part of his career?

Comedian Brian Posehn as a hapless superhero who isn’t so much good at being a super hero as he is using a Flir One heat imaging app to discover clogged pipes etc. It’s funny in a very dry way. Although this would have been a much better sixty. They could have started the spot on the telephone booth sequence. (Are there even still telephone booths?)

Grandma gets a card. Grandma does not react as you’d expect.

GO director Brigg Bloomquist uncovers the dirty secrets that only a household vacuum could unveil in the humorous “Neato Knows” campaign for robot vacuum brand Neato out of Doner/LA.

The campaign also includes four additional :30s. “House Sitter” features a man with a severe pet allergy who returns from a trip to find that his house sitter has been minding the house with a pack of cats. Uh-oh. “Late Night Snack” finds a woman passing up the multitude of healthy foods in her refrigerator to messily shove a piece of chocolate cake in her mouth for a midnight snack; “Piñata” features a child of hippie parents that fill his birthday piñata with the ever-crumbly seaweed snacks; and “One Night Stand” features a young woman whose excitement for the handsomeness of the man she has woken up next to is exchanged for horror when she realizes that his exorbitant body hair has left a lasting trail.

Oh, the horror, the house sitter brought her cats. Plural. As in many, many cats.

The morning after the party she wakes up, to hear a man greet her good morning. Oh he’s handsome! Score! Then he gets up and oh he’s hairy, less of a score, because this is beyond the attractive hair limit and into the caveman hair type area. Enter the robot vacuum cleaner, who knows…. Uh, getting a little here, Mr Vacuum, does it DNA test the hair? Kidding, kidding.

Sorry, Angel Soft creatives, I will have to declare that I’m watching this with some judgement. You know those people who bounce about wishing “happy mothers day” to single dads (who are often only single dads every fortnight, because the other two weeks there’s a “single mom” handling the kids). I’m the first person to hiss like an angry big cat while shooting out looks as deadly as a neutron bomb while sharpening the line : They have Father’s day into a sword to cut these people down. And here you did the same thing, but opposite.

This video honors single moms who have to be both mom and dad. Women who have to be soft and strong at the same time. These unsung heroes take on both parental roles and balance them with grace every single day. This year let’s also say #HappyFathersDayMom

Like most of the emotional people who are interviewed in this piece, I too lost my father, and will next year have actually outlived him. I’ve witnessed my mother go from a stay at home to a single parent household career woman. I know first hand what both a two parent and a single parent household is like for a child. This is why I suspect the idea here was conceived by creatives who grew up in two parent households. Or at least people who think that mothers are soft while fathers are strong. Good lord, didn’t anyone stop you and point out that’s a little seventies in its gender stereotyping? “And balance them with grace” – ugh, heavy handed writing, calm down. Look, I know what you were trying to do here, you’re running with the “A-HA” of wishing mom a happy fathers day, what an unexpected twist, le snore. And this is well executed with a good selection of people who grew up with a single mother, their mothers all sound great – plus you’ve avoided the “deadbeat dad” trap by having people state their fathers sadly died, well done. These peoples emotional responses and cutesy stories are pushing all the right buttons. There’s even a little humor in “I don’t know if that’s a thing” regarding moms idiotic fighting tips.

But “Happy Fathers day Mom”? Watch me hiss like a big cat and tell you; that’s what Mothers day is for.

But then, perhaps the target market are all “graceful” widows in middle America, what do I know.

ALDI – Like brands, only cheaper – has a door knocker recommending hand sanitizer, before letting out a snotty sneeze. Funny! At this point this campaign seems to write itself.