Simplified: Cut out the complex, 4

Simplified: Cut out the complex, 4

Advertising Agency: Liwa Advertising, Dubai, UAE
Creative Directors: Vijay Kumar, Suhas Rege
Art Director: Sajeev Nair
Copywriter: Vijay Kumar
Photographer: Manish Kosambia
Other additional credits: Tarun Ghosh, Sagar Rege
Published: February 2008

Simplified: Cut out the complex, 3

Simplified: Cut out the complex, 3

Advertising Agency: Liwa Advertising, Dubai, UAE
Creative Directors: Vijay Kumar, Suhas Rege
Art Director: Sajeev Nair
Copywriter: Vijay Kumar
Photographer: Manish Kosambia
Other additional credits: Tarun Ghosh, Sagar Rege
Published: February 2008

Simplified: Cut out the complex, 2

Simplified: Cut out the complex, 2

Advertising Agency: Liwa Advertising, Dubai, UAE
Creative Directors: Vijay Kumar, Suhas Rege
Art Director: Sajeev Nair
Copywriter: Vijay Kumar
Photographer: Manish Kosambia
Other additional credits: Tarun Ghosh, Sagar Rege
Published: February 2008

Simplified: Cut out the complex, 1

Simplified: Cut out the complex, 1

Advertising Agency: Liwa Advertising, Dubai, UAE
Creative Directors: Vijay Kumar, Suhas Rege
Art Director: Sajeev Nair
Copywriter: Vijay Kumar
Photographer: Manish Kosambia
Other additional credits: Tarun Ghosh, Sagar Rege
Published: February 2008

Tesa: Chavez

Tesa: Chavez

I am not a populist. I am a democrat.
Hugo Chávez, rebutting criticism of the press.
The world needs a tape like this.

Advertising Agency: Heads Propaganda, Curitiba, Brazil
Creative Director: Kike Borell
Art Director: Paulo de Almeida
Copywriters: Gustavo Frare, Isis Ribeiro
Photographer: Nuno Papp

Tesa: Berlusconi

Tesa: Berlusconi

I am the best political leader in Europe and the world.
Silvio Berlusconi, former Prime Minister of Italy, during a press conference.
The world needs a tape like this.

Advertising Agency: Heads Propaganda, Curitiba, Brazil
Creative Director: Kike Borell
Art Director: Paulo de Almeida
Copywriters: Gustavo Frare, Isis Ribeiro
Photographer: Nuno Papp

Tesa: Socrates

Tesa: Socrates

Each one will give one’s best for a fairer country, for a poorer country.
José Sócrates, Prime Minister of Portugal, addressing the Portuguese people.
The world needs a tape like this.

Advertising Agency: Heads Propaganda, Curitiba, Brazil
Creative Director: Kike Borell
Art Director: Paulo de Almeida
Copywriters: Gustavo Frare, Isis Ribeiro
Photographer: Nuno Papp

Tesa: Bush

Tesa: Bush

Are you going to ask that question with shades on? For the viewers there’s no sun.
George W. Bush, addressing a blind reporter during a press conference.
The world needs a tape like this.

Advertising Agency: Heads Propaganda, Curitiba, Brazil
Creative Director: Kike Borell
Art Director: Paulo de Almeida
Copywriters: Gustavo Frare, Isis Ribeiro
Photographer: Nuno Papp

Procter & Gamble / Febreze: Girl

Procter & Gamble / Febreze: Girl

Eliminates odors.

Advertising Agency: Grey, Toronto, Canada
Creative Director: Rick Kemp
Art Director: Gerald Schoenhoff
Copywriter: Jonathan Careless
Photographer: Frank Hoedl
Published: March 2008

Procter & Gamble / Febreze: Guy

Procter & Gamble / Febreze: Guy

Eliminates odors.

Advertising Agency: Grey, Toronto, Canada
Creative Director: Rick Kemp
Art Director: Gerald Schoenhoff
Copywriter: Jonathan Careless
Photographer: Frank Hoedl
Published: March 2008

Procter & Gamble / Febreze: Lady

Procter & Gamble / Febreze: Lady

Eliminates odors.

Advertising Agency: Grey, Toronto, Canada
Creative Director: Rick Kemp
Art Director: Gerald Schoenhoff
Copywriter: Jonathan Careless
Photographer: Frank Hoedl
Published: March 2008

Procter & Gamble / Febreze: Bird

Procter & Gamble / Febreze: Bird

Eliminates odors.

Advertising Agency: Grey, Toronto, Canada
Creative Director: Rick Kemp
Art Director: Gerald Schoenhoff
Copywriter: Jonathan Careless
Photographer: Frank Hoedl
Published: March 2008

Procter & Gamble / Febreze: Mouse

Procter & Gamble / Febreze: Mouse

Eliminates odors.

Advertising Agency: Grey, Toronto, Canada
Creative Director: Rick Kemp
Art Director: Gerald Schoenhoff
Copywriter: Jonathan Careless
Photographer: Frank Hoedl
Published: March 2008

Procter & Gamble / Febreze: Fly

Procter & Gamble / Febreze: Fly

Eliminates odors.

Advertising Agency: Grey, Toronto, Canada
Creative Director: Rick Kemp
Art Director: Gerald Schoenhoff
Copywriter: Jonathan Careless
Photographer: Frank Hoedl
Published: March 2008

Ariel: Lipstick

Ariel: Lipstick

No stains. No stories.

Advertising Agency: Saatchi & Saatchi Mumbai, India
Executive Creative Directors: Ramesh Ramanathan, Andy Greenaway, Joel Clement
Creative Directors: Juju Basu, Hanoz Mogrelia
Art Director: Sandeep Poyekar
Photographer: Raju Shukla
Copywriter: Amit Acharekar
Agency Producer: Prabhakar Bolar

Ariel: Mud

Ariel: Mud

No stains. No stories.

Advertising Agency: Saatchi & Saatchi Mumbai, India
Executive Creative Directors: Ramesh Ramanathan, Andy Greenaway, Joel Clement
Creative Directors: Juju Basu, Hanoz Mogrelia
Art Director: Sandeep Poyekar
Photographer: Raju Shukla
Copywriter: Amit Acharekar
Agency Producer: Prabhakar Bolar

Ariel: Wine

Ariel: Wine

No stains. No stories.

Advertising Agency: Saatchi & Saatchi Mumbai, India
Executive Creative Directors: Ramesh Ramanathan, Andy Greenaway, Joel Clement
Creative Directors: Juju Basu, Hanoz Mogrelia
Art Director: Sandeep Poyekar
Photographer: Raju Shukla
Copywriter: Amit Acharekar
Agency Producer: Prabhakar Bolar

Varta: Key card

Varta: Key card

Advertising Agency: Publicis, Taiwan
Creative Director: JC
Art Director: Tom Huang

Pattex: Plastic

Pattex: Plastic

Advertising Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Art Director: Hugo Gallardo
Copywriters: Sebastian Valenzuela, Hugo gallardo
Illustrator: Balalò

Pattex: Glass

Pattex: Glass

Advertising Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Art Director: Hugo Gallardo
Copywriters: Sebastian Valenzuela, Hugo gallardo
Illustrator: Balalò