Prime water heater: Shower

Prime water heater: Shower

Advertising Agency: Saatchi & Saatchi, Ho Chi-Minh city, Vietnam

Armstrong laminate floors: Marlon Brando

Armstrong laminate floors: Marlon Brando

It only looks like the real thing. Armstrong laminate floors

Advertising Agency: BBDO New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Exec. Creative Director: Susan Credle
Assoc. Creative Director: David DiRienz
Copywriter/Art Director: David DiRienz
Photographer: Norman Jean Roy

Armstrong laminate floors: Dean Martin

Armstrong laminate floors: Dean Martin

It only looks like the real thing. Armstrong laminate floors

Advertising Agency: BBDO New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Exec. Creative Director: Susan Credle
Assoc. Creative Director: David DiRienz
Copywriter/Art Director: David DiRienz
Photographer: Norman Jean Roy

Armstrong laminate floors: James Dean

Armstrong laminate floors: James Dean

It only looks like the real thing. Armstrong laminate floors

Advertising Agency: BBDO New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Exec. Creative Director: Susan Credle
Assoc. Creative Director: David DiRienz
Copywriter/Art Director: David DiRienz
Photographer: Norman Jean Roy

Armstrong laminate floors: Lucille Ball

Armstrong laminate floors: Lucille Ball

It only looks like the real thing. Armstrong laminate floors

Advertising Agency: BBDO New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Exec. Creative Director: Susan Credle
Assoc. Creative Director: David DiRienz
Copywriter/Art Director: David DiRienz
Photographer: Norman Jean Roy

Vanish: Dead stains, Heaven

Vanish: Dead stains, Heaven

Advertising Agency: Euro RSCG Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Tony Waissmann, Maxi Sánchez, Mariano Duhalde, Pedro Pappalardo
Art Director: Ivan Zimmermann
Copywriter: Rodrigo Raices

Vanish: Dead stains, Soul

Vanish: Dead stains, Soul

Advertising Agency: Euro RSCG Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Tony Waissmann, Maxi Sánchez, Mariano Duhalde, Pedro Pappalardo
Art Director: Ivan Zimmermann
Copywriter: Rodrigo Raices

Vanish: Dead stains, Tunnel

Vanish: Dead stains, Tunnel

Advertising Agency: Euro RSCG Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Tony Waissmann, Maxi Sánchez, Mariano Duhalde, Pedro Pappalardo
Art Director: Ivan Zimmermann
Copywriter: Rodrigo Raices

Pedigree: For smart dogs

Pedigree: For smart dogs

Advertising School: Mudra Institute of Communications, Ahmedabad, India
Art Director / Copywriter: Jagjit Singh

Balay Steam Oven: Pig

Balay Steam Oven: Pig

Advertising Agency: TAPSA Madrid, Spain
Creative Directors: Julián Zuazo, Eduardo Martinez Gil
Art Director: Hernán Rodriguez
Copywriter: Martín Feijoó
Photographer: Eduardo Diaz Bourgeot
Published: December 2007

Balay Steam Oven: Crab

Balay Steam Oven: Crab

Advertising Agency: TAPSA Madrid, Spain
Creative Directors: Julián Zuazo, Eduardo Martinez Gil
Art Director: Hernán Rodriguez
Copywriter: Martín Feijoó
Photographer: Eduardo Diaz Bourgeot
Published: December 2007

Balay Steam Oven: Pumpkin

Balay Steam Oven: Pumpkin

Advertising Agency: TAPSA Madrid, Spain
Creative Directors: Julián Zuazo, Eduardo Martinez Gil
Art Director: Hernán Rodriguez
Copywriter: Martín Feijoó
Photographer: Eduardo Diaz Bourgeot
Published: December 2007

Victorinox: Oak

Victorinox: Oak

Noticeably sharper. The new forged kitchen knife range from Victorinox.

Advertising Agency: Demner, Merlicek & Bergmann, Austria
Creative Directors: Sebastian Kainz, Marc Wientzek
Art Director: Marion Schlipfinger
Copywriter: Monika Prelec
Photographer: Robert Staudinger
Published: February 2008

Victorinox: Pine

Victorinox: Pine

Noticeably sharper. The new forged kitchen knife range from Victorinox.

Advertising Agency: Demner, Merlicek & Bergmann, Austria
Creative Directors: Sebastian Kainz, Marc Wientzek
Art Director: Marion Schlipfinger
Copywriter: Monika Prelec
Photographer: Robert Staudinger
Published: February 2008

Victorinox: Marble

Victorinox: Marble

Noticeably sharper. The new forged kitchen knife range from Victorinox.

Advertising Agency: Demner, Merlicek & Bergmann, Austria
Creative Directors: Sebastian Kainz, Marc Wientzek
Art Director: Marion Schlipfinger
Copywriter: Monika Prelec
Photographer: Robert Staudinger
Published: February 2008

Dormimundo: Transformer

Dormimundo: Transformer

Advertising Agency: DDB, Mexico
Executive Creative Directors: Yosu Arangüena, Martín Campo
Creative Director: Eugenio Arangüena
Art Directors: Oscar Cuevas, Saúl Cruz, Francisco Concha
Copywriters: Arlos Carbajal, Manuel Hernández
Illustrator: Francisco Concha
Published: March 2008

Band Aid: Sweatproof

Band Aid: Sweatproof

Advertising Agency: JWT, Sydney, Australia
Via: Kuteev

Gardena: Quiet

Gardena: Quiet

The worlds quietest lawnmower.

Advertising Agency: Serviceplan, Dritte Werbeagentur, Munich, Germany
Creative Director: Christoph Everke
Art Director: Alexander Nagel
Copywriter: Cosimo Möller
Managing Director: Stefanie Kandt

Baygon: Livingroom

Baygon: Livingroom

Nowhere to hide.

Advertising Agency: Saatchi & Saatchi, Bangkok, Thailand
ECDs: Andy Greenaway, Joel Clement
Creative Director: Panu Meepaibul
Art Director: Somboon Charukijphaisarn
Copywriter: Bhakpong Skonvitayanon
Photographer: Colorzync
Retoucher: Visionary
Published: March 2008

Baygon: Kitchen

Baygon: Kitchen

Nowhere to hide.

Advertising Agency: Saatchi & Saatchi, Bangkok, Thailand
ECDs: Andy Greenaway, Joel Clement
Creative Director: Panu Meepaibul
Art Director: Somboon Charukijphaisarn
Copywriter: Bhakpong Skonvitayanon
Photographer: Colorzync
Retoucher: Visionary
Published: March 2008