One Day My Child You Will Be

Après l’initiative d’Adele Enersen avec Mila’s Daydreams, c’est au tour du photographe Malo, de prendre en photo son bébé. Dans sa série « Un jour, mon enfant tu seras », il imagine le futur métier de son enfant : de boucher, catcheur à curé en passant par boxeur. Une série amusante à découvrir dans la suite.

Portfolio d’Eric Maloberti
Exposition jusqu’à fin février à la Bettina à Saint-Germain-des-Prés.

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Campbell Mithun Asks Intern Applicants to Plan the Future of the Twinkie

Life is sweet and golden on the outside with a creamy middle, baby! Would-be summer interns at Campbell Mithun might want to ponder such points, because the Minneapolis agency is asking hopefuls to submit recommendations for "taking the iconic Twinkies brand into the future" as part of their application. I'm not sure the spongey cakes need much help in that department, since they don't biodegrade and will probably be viable centuries hence to nourish cockroaches as they dance on mankind's bones. Applicants are instructed to write a "Dear new owners of Twinkies" letter to share their ideas for reviving the brand. (I'm guessing those who recommend using "big data"—for, you know, whatever—are shoo-ins for the job.) Hostess, the long-struggling corporate parent of Twinkies, is in the midst of liquidating assets, and an auction to determine the snack brand's new owner is set for next Wednesday, March 13. Campbell Mithun created the "Where's the cream filling?" tagline for Twinkies 20 years ago, when agencies seeking to fill internships generally just hired their clients' kids.