Aug 28

Toth+Co Enlists Drew Brees for Wrangler

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With football season around the corner, Toth+CO enlists Drew Brees in their latest spot for Wrangler’s new Advanced Comfort Jeans. And the results are…exactly what you’d expect from a Drew Brees Wrangler ad.

Brees sits on a cooler on the back of a truck, plays some football with his buddies and his son, and takes his lady out to dinner. Pretty generic stuff. Interspersed with this footage are graphics of Wrangler’s “4-way flex technology” which offers “20% stronger” reinforced fibers. And the spot ends, of course, with Brees delivering the longtime tagline of “Real. Comfortable. Jeans.” There’s nothing fresh here, but fans of Brees, and football fans who can’t wait for the new season, should still find it a welcome sight. (more…)

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May 21

Lesson Never Learned: Jack Link’s Once Again Sullies Up to Sasquatch

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It’s been almost a year since we last covered Jack Link’s and their Sasquatch antihero, but everyone’s favorite ugly creature is back to sell some beef jerky and beat up anyone who messes with him (it). Minneapolis-based agency Carmichael Lynch has produced three new spots for the campaign, all of which were once again directed by Rocky Morton.

In the above commercial – “All Dolled Up” – three fools try to get their kicks by putting makeup on Sasquatch. He responds by flipping their car and possibly killing them, because, well,  Sasquatch doesn’t wear lipstick. The ads tap into the creature’s vaguely redneck brand appeal with foggy rural settings and the fact that the product is beef jerky. If I learned anything here, it’s to avoid Jack Link’s beef jerky, because eating it will lead to serious personal injury and an upset Sasquatch. Two more clips and the credits after the jump.

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