Saatchi Chairman Kevin Roberts Tells Cindy Gallop ‘She’s Got Problems That Are of Her Own Making’

Saatchi & Saatchi chairman Kevin Roberts told Business Insider that the gender diversity debate is over.

The publication pointed out that all six holding company CEOs are male and that while 46.4 percent of the ad industry is female, only 11.5 percent of creative directors are (a number up from the 3 percent figure that gave The 3% Conference its name when it was created in 2010). When Business Insider suggested that the gender diversity debate continues in the industry, Roberts responded, “Not in my view.” 

The publication brought up the 11.5% figure, as well as recent discrimination lawsuits, such as the one filed against former JWT CEO and chairman Gustavo Martinez by global chief communications officer Erin Johnson or the one alleging former RAPP CEO Alexei Orlov referred to various women as “fat cows” and declined to promote a female executive because she was “too pretty” (amongst other charges).

Edward de Bono [Maltese physician, psychologist, and author] once told me there is no point in being brilliant at the wrong thing — the fucking debate is all over,” Roberts said. “This is a diverse world, we are in a world where we need, like we’ve never needed before, integration, collaboration, connectivity, and creativity … this will be reflected in the way the Groupe is.”

Publicis Groupe employs around 50 percent women, Saatchi & Saatchi around 65 percent.

When asked specifically about women like Cindy Gallop calling attention to ongoing gender issues in the industry, Roberts said, “I think she’s got problems that are of her own making. I think she’s making up a lot of the stuff to create a profile, and to take applause, and to get on a soap[box].”

Gallop responded by saying, “The best response to that is to throw it open to the industry, and ask the women and men of the ad industry, all around the world, to tweet at @krconnect to let him know whether they think I’m ‘making it all up’.”

Gallop has since tweeted about Roberts’ interview with a series of statements, including quoting a Facebook post from William Charnock, who said, “‘Issue is all over’ feels like a Donald Trump-ism – dismissive, insensitive, inaccurate.”

Plenty of other ad folks, meanwhile, have taken up Gallop’s call to tweet a piece of their mind at Roberts.

JWT CCO Matt Eastwood Explained His ‘No Assholes’ Policy to Business Insider

In a recent Cannes interview with Business Insider UK editor Jim Edwards, JWT worldwide CCO Matt Eastwood explained a simple rule he tries to follow when hiring: “no assholes.” His reasoning is straightforward enough: “The deadlines are crazy, you’re working crazy hours, you just want to be with good people.”

Obviously that can be a difficult rule to follow in any industry, and we’re guessing that a few may have slipped through the cracks over the years. Eastwood joined JWT from DDB New York, where he also served as CCO, two years ago. He previously reported directly to Gustavo Martinez until the chairman was succeeded by Tamara Ingram, who is very matter-of-fact in person and we’re not just saying that.

Eastwood told Edwards that he learned his lesson years ago when he made the mistake of hiring a talented but obnoxious creative leader and later regretted it.

“I specifically remember hiring a guy — I won’t say where or who because that’s illegal — but he was hugely awarded, still is hugely awarded, won everywhere and of course I wanted some of that for the agency,” he told the publication. “He was the rudest. I remember once hearing, and I apologize for the horrible words, I was sitting in the office, I heard from down the hallway ‘get out my office you fucking c—!’ And I’m like, really? At work? Is it worth it for me to have this guy in my office even though he wins awards? And I decided there and then. It’s a horrible work environment and it’s not worth the creative success to have that kind of disruption.”

No word yet on whether JWT plans to adopt Eastwood’s “no assholes” screening procedure as official agency policy. That one would probably be difficult to enforce.

Erin Johnson’s Legal Team Files Memorandum in Opposition to Motion for Dismissal

Several weeks ago, the legal teams of JWT, WPP and former CEO/chairman Gustavo Martinez each filed a motion to dismiss Erin Johnson‘s lawsuit against Martinez. Unsurprisingly, Johnson’s lawyers responded today by filing a memorandum in opposition to Martinez’s motion to dismiss the complaint, contending that JWT and WPP’s response to Johnson’s complaints show that “if you complain of discrimination, you will be attacked publicly, be branded as a liar and ostracized.”

The 23-page memorandum attempts to refute the various arguments made in the aforementioned motion to dismiss the case. Among the arguments in that motion for dismissal, Martinez’s lawyers contended that a text sent by Johnson to Martinez ten days before her legal team let WPP and JWT know that they would be filing a suit was evidence that Martinez’s behavior did not create a hostile work environment. In the message, Johnson told Martinez she had turned down a job offer, choosing instead to stay loyal to him and JWT. Johnson’s lawyers reject the “snippets of a text” as invalidating her argument that Martinez created a hostile work environment.

There is no question that “going along to get along” is common in these cases,” they wrote in the memorandum. “Plaintiffs decision not to quit in reaction to a dispute with a more than decade-long employer is neither unusual, nor relevant to this motion.”

Regarding the text in question, the memorandum adds, “Discovery will show the full texts, emails, and the like among many relevant individuals and a jury can decide the significance of this text at that time, with a full record.”

The document also objects to the notion that there weren’t enough instances of offending behavior on Martinez’s part to constitute a case against him. “Corporate defendants list six such incidents [of offensive comments by Martinez],” the document states. “That behavior, without more, could state a claim for a hostile environment. In addition, however, defendants ignore that those allegations are far from describing isolated incidents, but instead are examples of sexist, humiliating and threatening behavior that was typical of Martinez.”

Johnson’s legal team also alleges, contrary to Martinez’s claims, that “despite Johnson’s repeatedly following ‘her employer’s well-established discrimination prevention policies,’ the discrimination continued, escalated and provoked retaliation and defendants’ ridicule.” (In the motion for dismissal, Martinez’s team claimed to find it “‘fascinating’ that Johnson did not use “her employer’s well-established discrimination prevention policies.”)

The memorandum also addresses the claims made by Martinez’s legal team that Martinez’s behavior didn’t amount to sexual harassment which created a hostile work environment by stating his comments, including retaliatory remarks made when Johnson objected to his previous behavior by stating “The sex-based nature of Martinez’s offensive comments and conduct frequently was explicit.”

“For example, when Johnson told Martinez that his comments about rape were not acceptable in the workplace, he responded by telling her that ‘American women are too sensitive,’” the document goes on. “Shortly thereafter, he grabbed Johnson around the neck with his arm, telling her to come to him so that he could rape her in the bathroom.” 

Additionally, Johnson’s lawyers address the claim that “all of the ‘complained of adverse actions occurred in 2015’ before plaintiffs first protected activity in February 2016.”

“Of course, just because Martinez says something does not make it so,” the document states, alleging that there were “multiple instances of protected activity in both 2015 and 2016, and many examples of adverse actions thereafter.”

For more on the most recent filing in the case, see Adweek’s coverage, which includes the document in full.

Splenda Appoints JWT Canada as Its North American Creative AOR

Artificial sweetener brand Splenda appointed JWT Canada as its creative agency of record for North America, AdAge reports. J3 remains the brand’s media agency, with Publicis Health Media and BSTRO handling digital and LaForce & Stevens responsible for PR.

The agency will lead the account out of its Toronto office, beginning June 1. BBDO had previously handled creative AOR duties for the brand in North America, after beating out JWT, Mother and DDB in a 2007 review to win what was then a $35 million accountHeartland Food Products Group purchased the Splenda brand from Johnson & Johnson last summer. 

Splenda global VP of marketing Kim Holdsworth said the brand had an “immediate connection” with the agency, which stood out via its willingness to “challenge brands to push themselves.”

The appointment marks the first time (to our knowledge) that a JWT office in North America has won a creative review since JWT’s chief communications officer Erin Johnson filed a discrimination lawsuit against former JWT global chairman and CEO Gustavo Martinez. JWT New York was awarded creative duties for Nestlé-owned ice cream brand Häagen-Dazs back in March before launching its first work for the brand last month, and Holdsworth told AdAge the brand had “no concerns” over the discrimination lawsuit. 

JWT Toronto CCO Ryan Spelliscy claimed the agency’s goal for the brand is to “put sugar out of business” before admitting that this is a bit of a tall order.

JWT’s first work for the brand, a new product launch, is expected some time in the fourth quarter. It will roll out in the U.S. before expanding to Canada.

CCO Matt Eastwood Leaves DDB for JWT

The move is now official: agency vet Matt Eastwood has left his position as CCO at DDB New York to become worldwide chief creative officer at JWT (or, as they’d prefer, the J. Walter Thompson Company).

The Australian-turned-New Yorker worked with DDB in his home country and served as CCO at Y&R before he replaced a departing Eric Silver in the agency’s Manhattan office almost exactly four years ago.

Eastwood brings an extensive portfolio to the new role; he scored the #5 spot on the Ad Age “most awarded” list for 2013, and his name has appeared atop the credits for recent campaigns featuring everything from bearded, lottery-playing hipsters to seniors who never remember to wear their condoms.

Beginning next month, Eastwood will report directly to JWT global president Gustavo Martinez. He will be the first to fill the global CCO role since the 2009 departure of Craig Davis, who left to rejoin the continent of Australia.

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Ad Council Elects 21 New Board Members

ad-councilThe Ad Council, “a non-profit organization and the largest producer of national public service advertising (PSA) in the U.S.” announced today the election of 21 new members to their Board of Directors earlier this month. Additionally, current board member David Kenny, CEO of The Weather Company, was elected Vice Chair of Media.

The Ad Council Board of Directors is responsible for providing guidance on creative strategy, media placement and outreach, as well as helping to secure funding for the organization’s operations. It is made up of leading executives from all areas of marketing, including media companies, advertising agencies, research companies and digital agencies, and is led by Debra Lee, CEO of BET Networks. Each year, the Ad Council produces 50 national public service campaigns on behalf of non-profit organizations and federal government agencies, with creative developed by leading ad agencies pro bono.

“Our new board members join us from a wide variety of industries and bring with them expertise that will be invaluable to the Ad Council and our national campaigns,” said Peggy Conlon, President & CEO of the Ad Council. “With backgrounds in marketing, advertising, public relations, social and digital media, the new members possess knowledge and leadership that will augment our campaigns. I look forward to seeing what innovation they bring to our causes.”

A full list of the new board members follows after the jump. continued…

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McCann Exec Martinez to Join JWT, Replace Bob Jeffrey Come 2015

gustavosmallThere will be a major changing of the guards–well, eventually–at JWT’s top ranks as Gustavo Martinez has been tapped to succeed Bob Jeffrey as the agency’s global CEO in 2015. Jeffrey, who’s served as JWT’s top exec for 15 years, will continue in his role as chairman/worldwide CEO through 2014. In a statement regarding his eventual replacement, Jeffrey says, “Over the past few years, Gustavo and I have cultivated a relationship of mutual admiration and respect. He is passionate about the business, devoted to clients and understands that the key asset of the business is the caring, nurturing and understanding of its people. Gustavo Martinez is the future of JWT.” Couldn’t have ended it with a better exclamation point, we say.

While he awaits his move to top of the heap at JWT, Martinez (pictured) will assume the the role of global president of the WPP-owned agency network effective Feb. 2014. The exec currently serves as president for Europe and Asia at McCann Worldgroup, where’s he spent nearly the last three years. Martinez initially joined the Worldgroup from Ogilvy back in early 2011, replacing Brett Gosper as president of the European region. He subsequently moved up the charts at McCann, taking on more responsibility as co-leader of the agency’s Global Brand Community a year later. According to Campaign Asia-Pacific, McCann hasn’t made any announcement yet as to who Martinez’s potential replacement will be.

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