Hasta La Creative!

Globalization is one thing that most international companies invest in today and it is an aggressive practice in the local shores of India. Large names that include Coca Cola and McDonalds have adopted the new termed practice called Glocalisation, a saleable mix of the global and the local, which represents the human capacity to bridge scales from the local to global and vice versa.

Product association is evident in our local regions and for international companies known throughout the world, the need to rev up the consumer awareness has become a critical need. India has so far acknowledged this need and companies who have intended to join in this Glocalisation practice are jumping in one by one.

“Advertising agencies in our country are increasingly going in for international tie-ups. As a result, foreign brands are suddenly seeking local attention. The art of making an advertisement look local and endearing to Indians is the global spin-off in advertising,” Vipin Dhayani, creative head of the Everest Brand Solutions, said.

(Source) Zeenews

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