Hasta La Creative!

Here it is, the first official Men's Wearhouse brand ad since the departure of iconic founder George Zimmer and the hiring of Phenomenon in Los Angeles as the retailer's new agency of record. (Last month, we got a bit of a sneak peek with a brief spot promoting the chain's charitable effort, the National Suit Drive.) The new spot, "Walk of Fame," is a retrospective of suit fashion through the decades since the store's founding in 1973. It's a fun watch, fueled by The Heavy's track, "What Makes a Good Man?" But I'm not sure the tagline—"For 40 years we've been helping men dress like gentlemen"—really fits in an ad where a guy keeps sleazily spinning around to eye hot women with a level of blatant ogling that went out of fashion long before most of these suits did.

Never before has the “What The…?” category tag been used more appropriately. No, Gary Busey is not the new spokesman for Men’s Wearhouse, but the folks at Jimmy Kimmel Live! had some fun with the recent ousting of MW co-founder, George Zimmer. Zimmer’s velvety rasp has been replaced with Busey’s unvelvety crazy that complements his devious smile and plaid clown suit. When Zimmer said “You’re gonna like the way you look, I guarantee it,” it made you want to buy a suit. When Busey says the same line, you almost expect him to follow it with: “It puts the lotion on its skin.” Normally I’d be kidding, but not with Gary Busey. He’s one of few people who can make brand parody truly frightening.

h/t AR

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