Personnel changes abound at Victoria’s Secret this week: The brand’s longtime head of stores, April Holt, is leaving the company, and 50 employees from its Columbus, Ohio, headquarters were laid off as well. According to CNBC, Holt had been with Victoria’s Secret parent company L Brands for 16 years. In her most recent role as…
Just in time for fall, marketers can now target taxi-top ads to shift with the dipping temperatures. Off the back of a May 2019 $30 million funding round led by Google’s investment arm, Firefly–a California-based startup that tacks digital screens atop vehicles across the country–announced a partnership with weather analytics giant AccuWeather to bring forecasts…
In 2009, the descendants of Bob Marley gathered at the Miami home of Cedella Marley, one of the late reggae singer’s daughters, over plates of Jamaican fried fish and corn. But there was far more in the offing than lunch. The Marley brood had assembled to meet with an executive from Hilco Consumer Capital, a…
Rachel Ferdinando–who previously spearheaded Frito-Lay North America’s marketing efforts and partnership portfolio–is being promoted to chief marketing officer, the company said today. The company’s former CMO, Jennifer Saenz, will be promoted to president of PepsiCo Global Foods. As the CMO, Ferdinando will be tackling brand marketing, innovation, design and media for the $16 billion snack…
TM Advertising, a Dallas-based agency that bought itself back from IPG two years ago, is closing its doors after an 85-year run. Becca Weigman, CEO of TM Advertising, told Adweek today that a recent “perfect storm” of client cutbacks led to its closure. “It’s a financial decision. It’s a very competitive environment,” she said. “Three…
G/O Media, the company formerly known as Gizmodo Media Group, has shuttered its news vertical Splinter and laid off the site’s staff. “As of today, Splinter will cease publication,” Splinter editor in chief Aleksander Chan wrote in a tweet Thursday morning. “It has been my greatest honor to have been the editor of this site…
It’s shaping up to be an expensive few years for Johnson & Johnson. On Oct. 9, a Philadelphia judge ordered the pharmaceutical and CPG behemoth to pay $8 billion to 26-year-old Nicholas Murray, who claimed that Risperdal, an anti-psychotic drug manufactured by J&J’s pharmaceutical subsidiary Janssen, made him grow breasts. Murray’s lawyers claimed Johnson &…
In the world of U.K. retail, few names are as prominent as Arcadia Group, the parent company of Topshop, Dorothy Perkins, Miss Selfridge and Wallis, among others. Arcadia’s apparel brands have long been mainstays of the British “high street,” a descriptor for the shops that populate U.K. towns’ main shopping drags, roughly the equivalent of…
American Airlines announced today it plans to resume flights with the Boeing 737 Max in January. In a statement today, the company said it expects the beleaguered airplane, responsible for two crashes within the past year, to be back in its scheduled rotation by Jan. 16. “American Airlines anticipates that the impending software updates to…
Three years ago, Leland Maschmeyer left Collins, the design agency he co-founded, to join Chobani as its first chief creative officer. His task: to build the brand’s own in-house agency, bringing its creative capabilities inside Chobani’s walls instead of relying on agency partners. “The leadership at the time felt that creativity needed to be a…
With a C-suite full of airline executives, America’s chronically underfunded and much-maligned national passenger rail network, Amtrak, is expected to break even within a year, a first in the company’s 50-year history, if it happens. Adweek spoke with Amtrak’s CMO and CCO Roger Harris, a former Aeromexico SVP, about how to sell train service in…
If you’re looking to reach Gen Z, there’s likely no better place to advertise than TikTok, the short-form video platform that’s growing rapidly among teenagers. So it makes sense that Girls Who Code, the nonprofit that hosts coding and computer science classes and camps for young women, would team up with TikTok as the official…
At some point between the nachos, the second round of beer and the fourth order of chicken wings, football fans will hear about SoFi. Soon, some will even call SoFi Stadium home. While brands continue to shell out millions on traditional, linear advertising, SoFi, a financial startup that provides student and personal loans, will pay…
This week, the Supreme Court sent a clear message to retailers nationwide: Accessibility isn’t about just physical stores anymore. On Monday, the 9th Circuit Court of Appeals rejected Domino’s attempt to appeal a 2017 lawsuit the retailer faced for having a website that was inaccessible to the screen-readers used by the blind community. The Supreme…
There’s no shortage of podcasts out there, but many agencies and marketers have tried their hand at making one regardless. As always, the big question is whether or not anyone will actually bother listening to it. This is why Matthew George, evp and communications planning director at Deutsch New York’s office, is proud, if not…
Digital production company MediaMonks, which was acquired by Martin Sorrell’s S4 Capital in 2018, is merging with digital agency Firewood. The addition of Firewood to S4 Capital’s portfolio is part of Sorrell’s ongoing attempt to build a “better, faster, cheaper” advertising services company, something he spoke at length about with Adweek earlier this year. Founded…
There are plenty of cute Hollywood couples roaming the entertainment landscape, but Kristen Bell and Dax Shepard make a strong case for the most adorable. From the late-night talk show circuit to just being themselves on social media, the duo’s steady stream of real-life anecdotes is a refreshing change from sanitized versions of celebrity. What…
Adidas is making its products accessible to people of more sizes through a collaboration with inclusive sizing pioneer Universal Standard. The collection, which launches today online and in select Adidas stores in New York City, Santa Monica and Portland, will carry five styles in four colorways in a range of sizes that’s broader than what…
Vincent Bragg was still in prison when he came up with the idea for ConCreates, a creative agency network that’s staffed by current and formerly incarcerated individuals. “I come from such an unconventional background,” he admitted. Bragg was serving time for more than five years in federal prison for running a drug empire. While behind…
A rare bit of agreement echoed through the fickle world of fashion in the past year. It began when Gentleman’s Quarterly (GQ) announced: “Boat shoes are back.” Next came Esquire: “Yep, boat shoes are cool again.” Newcomers such as the website Valet piped in: “The classic preppy shoe has returned.” Paul Sperry (1) came up…
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