The hospitality industry will likely have the effects of the Covid-19 crisis seared into its collective memory for years to come–but, week by week, the troubled sector is beginning to recover. That optimism was the primary takeaway from a panel discussion featuring executive leadership of the world’s largest hotel brands. The virtual event, hosted by…
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Dating Apps Speak Out Against Racism, With Some Forced to…
Black-founded haircare brand Shea Moisture announced a new social justice coalition on Tuesday that will make its first move this June by donating $100,000 to activists. In response to the protests following the death of George Floyd at the hands of police in Minneapolis and other police killings of unarmed Black Americans, Shea Moisture will…
When quarantine began, Chris Neff, executive director of creative technology and innovation at The Community, noticed his mother-in-law taking Zumba classes on Instagram Live. He wondered how these instructors were being paid for their work and discovered that, oftentimes, they weren’t. Instructors can ask for payment via external apps such as Venmo, but there’s no…
Mention Scandinavian furniture to most Americans these days and the name Ikea is likely to come to mind. And little wonder: Since opening its first U.S. store outside Philadelphia in 1985, Ikea has become America’s leading destination for furniture, even as it’s continued its global conquest. Not only did the company rack up sales of…
Shamrock Capital, a Los Angeles-based investment firm with approximately $1.9 billion of assets exclusively in the media, entertainment and communications sectors, has reached an agreement with Beringer Capital to acquire Adweek, the leading media and events company serving the brand marketing community. The news was announced today by Jeffrey Litvack, CEO of Adweek, who will…
Even though Americans have become inured to product placement, it was impossible not to notice the deft bit of branding that SpaceX founder Elon Musk pulled off before Saturday afternoon’s launch of the Crew Dragon Demo-2: For the quick drive to launch pad 39A at the Kennedy Space Center, astronauts Doug Hurley and Bob Behnken…
MINNEAPOLIS, Minn.–The rallying cry of “no justice, no peace” continues to be heard in the streets of Minneapolis tonight, as protestors swollen with rage, have set buildings ablaze, shattered windows of businesses and ignited fireworks to denounce police brutality and demand retribution for the death of George Floyd. Tension began building Tuesday, one day after…
Last year’s chicken sandwich wars launched Popeyes Louisiana Kitchen to a new level of growth that even a pandemic couldn’t stifle. Now, the fast-food chain is revealing a brand refresh to go with its newfound celebrity status. The updated look features a simplified, more mature version of the classic logo, which has only seen minor…
As millions of restaurant staffers and other service workers face unemployment as a result of the coronavirus lockdown measures, a new app is seeking to serve as a networking hub and gig marketplace to connect them with nearby openings. ClockedIn, which officially launched in April after being in the works for months, shows prospective workers…
PetSmart has named Deutsch L.A. its agency of record following a review, according to people familiar with the matter. The brand and agency declined to comment. It’s the retailer’s first agency of record in five years. GSD&M briefly worked on the chain after winning the account in 2014, but PetSmart ultimately chose to part ways…
In May 2019, New York’s Metropolitan Transit Authority made the milestone announcement that it was rolling out a contactless payment system, starting with the 4, 5 and 6 subway lines from Grand Central Terminal in Manhattan to the Barclays Center in Brooklyn. It was seen as a major innovation for the MTA, the first update…
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Trump Wants to Roll Back Protections for Social Media Companies,…
On Thursday, ADCOLOR announced that it no longer plans to hold its 2020 conference in Atlanta in October as planned. Instead, the diversity group’s annual gathering will go virtual, pivoting to an online format that will take place from Sept. 8-10. “Business as usual has quickly turned into business unusual amid Covid-19,” said ADCOLOR founder…
As the coronavirus pandemic wreaks havoc on American businesses, it’s exposing a brutal reality about who is protected in this economic system and who’s not. While big corporations are tightening their belts with the aim of emerging even stronger than before, small businesses across the country are facing bankruptcy. The alcohol industry is no different….
Welcome to Episode 4 of Adweek’s new diversity and inclusion podcast, D&I TBD. This week, Streamlytics CEO Angela Benton joins us to discuss diversifying artificial intelligence, data brokerage and more. Benton’s company recently introduced Clture, a data-ownership app for the black community that helps people monetize their digital footprint. But before founding Streamlytics in 2018–Insecure’s…
French beauty brand L’Occitane en Provence has named Anomaly its lead creative and strategic partner for all markets following a review. According to Anomaly, the appointment ends L’Occitane’s relationship with DDB Paris, although a spokesperson for DDB said the agency remains on the brand’s roster. Anomaly’s 3-year-old Berlin office will run the account moving forward,…
Panera Bread has hired Eduardo Luz, former U.S. chief marketing officer for Kraft Heinz, as the restaurant chain’s new global brand and content officer, effective Tuesday. Luz left Kraft Heinz last May, and joined health supplement brand 8Greens as chief executive in July 2019. But less than a year after joining the brand, Luz has…
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. TikTok Is Growing Up, and So Are Its Users It…
While certain segments within retail are burning through cash, the landscape as a whole is not a wasteland. Leading home improvement retailers are among the best performers among legacy brick-and-mortar stores. “They were in the right place at the right time,” said Sucharita Kodali, a retail analyst at Forrester. Home Depot, Lowe’s and Ace Hardware…
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