Panera Bread Taps Former Kraft Heinz CMO as Chief Brand and Content Officer

Panera Bread has hired Eduardo Luz, former U.S. chief marketing officer for Kraft Heinz, as the restaurant chain’s new global brand and content officer, effective Tuesday. Luz left Kraft Heinz last May, and joined health supplement brand 8Greens as chief executive in July 2019. But less than a year after joining the brand, Luz has…

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