As millions of restaurant staffers and other service workers face unemployment as a result of the coronavirus lockdown measures, a new app is seeking to serve as a networking hub and gig marketplace to connect them with nearby openings. ClockedIn, which officially launched in April after being in the works for months, shows prospective workers…
PetSmart has named Deutsch L.A. its agency of record following a review, according to people familiar with the matter. The brand and agency declined to comment. It’s the retailer’s first agency of record in five years. GSD&M briefly worked on the chain after winning the account in 2014, but PetSmart ultimately chose to part ways…
In May 2019, New York’s Metropolitan Transit Authority made the milestone announcement that it was rolling out a contactless payment system, starting with the 4, 5 and 6 subway lines from Grand Central Terminal in Manhattan to the Barclays Center in Brooklyn. It was seen as a major innovation for the MTA, the first update…
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Trump Wants to Roll Back Protections for Social Media Companies,…
On Thursday, ADCOLOR announced that it no longer plans to hold its 2020 conference in Atlanta in October as planned. Instead, the diversity group’s annual gathering will go virtual, pivoting to an online format that will take place from Sept. 8-10. “Business as usual has quickly turned into business unusual amid Covid-19,” said ADCOLOR founder…
As the coronavirus pandemic wreaks havoc on American businesses, it’s exposing a brutal reality about who is protected in this economic system and who’s not. While big corporations are tightening their belts with the aim of emerging even stronger than before, small businesses across the country are facing bankruptcy. The alcohol industry is no different….
Welcome to Episode 4 of Adweek’s new diversity and inclusion podcast, D&I TBD. This week, Streamlytics CEO Angela Benton joins us to discuss diversifying artificial intelligence, data brokerage and more. Benton’s company recently introduced Clture, a data-ownership app for the black community that helps people monetize their digital footprint. But before founding Streamlytics in 2018–Insecure’s…
French beauty brand L’Occitane en Provence has named Anomaly its lead creative and strategic partner for all markets following a review. According to Anomaly, the appointment ends L’Occitane’s relationship with DDB Paris, although a spokesperson for DDB said the agency remains on the brand’s roster. Anomaly’s 3-year-old Berlin office will run the account moving forward,…
Panera Bread has hired Eduardo Luz, former U.S. chief marketing officer for Kraft Heinz, as the restaurant chain’s new global brand and content officer, effective Tuesday. Luz left Kraft Heinz last May, and joined health supplement brand 8Greens as chief executive in July 2019. But less than a year after joining the brand, Luz has…
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. TikTok Is Growing Up, and So Are Its Users It…
While certain segments within retail are burning through cash, the landscape as a whole is not a wasteland. Leading home improvement retailers are among the best performers among legacy brick-and-mortar stores. “They were in the right place at the right time,” said Sucharita Kodali, a retail analyst at Forrester. Home Depot, Lowe’s and Ace Hardware…
As the weather warms and coronavirus infection rates decline in some places, out-of-home metrics firm Billups has found hard data that people are beginning to return to the streets. The company tapped the analytics it otherwise uses to measure billboard viewership–a combination of anonymized mobile location coordinates, screen activity and other data–to show that driving…
Every June, an increasing number of brands roll out special edition products for LGBTQ Pride Month that are often swathed in garish rainbows, causing a sort of rainbow fatigue in the community. So it’s a relief to see that Skittles has gone in the opposite direction, removing the rainbow–in fact, removing color entirely–from its packaging…
If brands want to come out on the other side of the Covid-19 crisis with consumer loyalty intact, they need to lean into empathy, says Greg Lyons, the chief marketing officer of PepsiCo. “I do fundamentally believe that something good will come out of this shared experience,” Lyons said. “It will force us to have…
Most every upstart brand hopes for a big breakthrough, that golden moment when its product gets picked up by a magazine, featured in a TV segment or appears on some celebrity’s social media account. There are many ways that a formerly obscure brand can suddenly gain the spotlight and, with it, the chance to go…
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Lizzo Covers The Beatles for Facebook’s Ad Launching Messenger Rooms…
One of the unintended consequences of the Covid-19 pandemic lockdown is the effect that it’s had on the environment. According to the journal Nature Climate Change, daily emissions declined by 17% from January to early April. It’s not a surprising development as people aren’t flying or driving as much, but it may also be a…
As companies start considering how to safely transition employees back into the workplace, one startup is turning the brainstorming into a competition. Commercial real estate startup SquareFoot is in the midst of a hackathon of sorts where employees are divided into groups to generate ideas addressing various challenges of phasing employees into the office once…
With the Tribeca Film Festival confined to digital spaces, event organizers have landed on an outside-the-box way to keep people engaged with the idea of filmmaking. The festival has rolled out a set of colorful augmented-reality avatars of creators that do things like break dance, exercise and applaud with lifelike movements modeled on real people….
A walk down the street in New York right now can be downright depressing. Restaurants, boutiques and salons–many of which were brimming with life mere months ago–are now shuttered and dark inside. It’s a reality made all the more eerie when juxtaposed against the cheery spring weather. In an attempt to make the outdoors a…
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