Nike’s exclusive, limited-edition Special Field Air Force 1 Mid “For Baltimore” sneaker commemorates a unique piece of athletic-shoe history for which Baltimore is responsible. You see, thousands of years ago, in 1982, Nike’s Air Force 1 shoe introduced millions of feet to the company’s patented Air cushioning and comfort system. By 1984, the Air Force…
September is Childhood Cancer Awareness Month … but it’s difficult, even for sufferers, to drum up the wherewithal to begin broaching the subject. Having cancer as an adult is scary, and fraught with murky medical obstacles. Imagine how it feels when you’re a kid. This is why, on behalf of the Pediatric Brain Tumor Foundation,…
Timed to the new football season, the city of Chicago just got four fantastic street-art murals celebrating the Bears–part of an official campaign from the NFL club, but one that seeks a closer and more engaging relationship with the community than traditional out-of-home advertising does. The Bears partnered with Match Marketing Group and art coalition…
Romania doesn’t get exposed to a lot of Western culture before other places. But Taco Bell, if you can call it culture, is arriving in the Romanian capital of Bucharest before many other neighboring Eastern European cities. In fact, when the Bucharest location opens in October, it will be the only Taco Bell in a…
The LG V30 smartphone just came out, and with a big ambition in a noisy marketplace–to position itself as the phone for shooting video, as expressed in its tagline, “Find your frame.” Luckily it’s got a dragon enlisted. The V30’s headliner is David Franco, director of cinematography for Game of Thrones, Westworld and Minority Report….
KFC wants to prove it doesn’t take the easy path. So it decided to invent a device that’s just shy of useless–namely, a cassette tape that offers driving directions. On what the brand describes as the world’s “first-ever GPS cassette,” pre-recorded audio of Colonel Sanders tells listeners how to drive from Louisville, Kentucky, where KFC’s…
If you’ve ever wanted to plant a tiny cactus farm in the middle of your living room, Patr?n is here to help. The tequila maker is trying to help consumers learn more about its different boozes by bringing its Jalisco, Mexico, distillery to audiences wherever they are–using Apple’s new augmented-reality toolkit. A new iOS11 app,…
Turning your haters into your most effective promoters isn’t the newest trick in the marketing playbook. Bars and restaurants have been at it for years, turning negative Yelp reviews into everything from hot-selling T-shirts to dramatic monologues. But here’s a fun twist that takes the idea to the next level, building an entire print and…
One of the great things about Ikea is that it’s not afraid to jump on current events and even have fun with other brands. So many market leaders are above that kind of thing–it’s an underdog strategy, mostly. But Ikea doesn’t just do it–it does it well. Its latest playful ads are inspired by Apple,…
Marketing that embodies a brand promise, rather than just communicating it, is always a delight. L.L.Bean gives us the latest example of this, with the outdoorsy retailer publishing a full-page newspaper ad you can only read outdoors. The ad, from The VIA Agency in Portland, Maine, appears in today’s New York Times. At first glance–if…
It’s not the kind of branded clothing that gets shot out of a T-shirt cannon at sporting events, but it’s mighty close. Bud Light, in a preview it swears is not a joke, has unveiled a line of “leisurewear” during London Fashion Week that features bright-blue logo-adorned kimonos, tube socks, “slider” shower shoes and scarves…
In the new “It’s On Us” PSA, former vice president Joe Biden delivers what may be his most emotional plea yet. “It’s On Us” began as a sexual assault awareness and prevention campaign under the White House in September 2014, working with creative agency Mekanism. Initial efforts featured President Obama, actor Jon Hamm and Biden…
You’re a brand nerd par excellence, and you think you’ve got your brand logos down cold. But then you’re asked to draw a well-known logo from memory–and you completely botch it. Brand logos are the most famous images of our time. But it turns out they’re exceedingly difficult to recreate without looking at them, as…
H&M and Naomi Campbell are taking an 1980s song about unemployed male empowerment and turning it into a 2017 ad about global female empowerment–through fashion. The clothing retailer is out with a new ad featuring the supermodel, set to the 1986 version of “Wham Rap (Enjoy What You Do),” by Wham!, the British pop duo…
AMV BBDO London and acclaimed director Henry-Alex Rubin have developed new advertising for Guinness that profiles the Compton Cowboys, young men who’ve managed to break the cycle of violence and fear in hardscrabble South Central Los Angeles. They’ve added purpose and meaning to their lives by caring for horses. In turn, the guys serve as…
After last year’s “Workin’ Out with Sasquatch” ads for Jack Link’s beef jerky, NFL stars Odell Beckham Jr. and Clay Matthews were hungry for more. The New York Giants wide receiver and Green Bay Packers linebacker make a return in the latest in the campaign from Carmichael Lynch, joined by brand ambassador Sasquatch, of course….
Why would anyone in their right mind put Charles Manson on a billboard? Good question. First, some context. WFMU 91.1 FM holds a special place in the hearts of rabid music fans in the greater New York City area. Since 1958, the station in East Orange, N.J., has been broadcasting sound waves from the farthest…
TBWAParis makes some of the most visually striking McDonald’s advertising anywhere, and its latest campaign might be its most artful so far. The agency got French sculptor Olivier Favart to create intricate light installations resembling three menu items–the Big Mac, french fries and sundae. Then, Helmut Stelzenberger photographed them with a bokeh effect, which blurs…
RPA’s “The Proof Is in the Poop” campaign for Halo dog food adds Poopsie the poop coil to America’s stable of anthropomorphic poop characters, right alongside Mr. Hankie and Nutty the Friendly Dump. What a time to be alive. In the two spots they’ve made so far, Halo explains that Poopsie comes from dogs and…
Not all of us get the fuss over soccer. Thankfully, there’s Heineken. In the beer brand’s self-bestowed role as great democratizer, and with help from Publicis Italy, a new series of Fredrik Bond-directed ads for its #SharetheDrama campaign interprets the stakes of the game by using cinematic tropes that non-sportspeople perhaps understand better. First up,…
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