YouTube has broken some direct business ties with one of its biggest stars, Logan Paul, 10 days after Paul uploaded “We found a dead body in the Japanese Suicide Forest…” to his 15 million subscribers. The video, which Paul initially called “a moment in YouTube history,” quickly drew sharp criticism for its offensive, voyeuristic treatment…
On Jan. 9, Michael Cohen–President Donald Trump’s personal lawyer–filed a pair defamation lawsuits against BuzzFeed and research firm Fusion GPS for publishing a document alleging that Trump’s presidential campaign had unsanctioned meetings with Russian operatives. Last year, BuzzFeed published a 35-page dossier that “includes specific, unverified and potentially unverifiable allegations of contact between Trump aides…
Edel Rodriguez, the Cuban-born illustrator who’s designed several instantly iconic Donald Trump covers for Time magazine–and some even more shocking ones for Germany’s Der Spiegel–is out with his latest effort for Time. And it’s incendiary indeed. The new cover, marking the culmination of Trump’s first year in the White House, features the president with his…
Pereira & O’Dell’s co-founder and chief creative officer PJ Pereira is assuming the role of creative chairman, and the San Francisco agency has tapped its co-executive creative director, Rob Lambrechts, to replace him. As chief creative officer, Lambrechts, a founding employee and the mastermind behind some of the shop’s most interesting work, will oversee the…
Ikea is no stranger to generating buzz with its advertising. But the brand’s first viral ad of 2018 is unusual, even so. The magazine ad, running in Sweden, encourages the reader to pee on it. If she does so, and is pregnant, the ad reveals previously invisible text offering a discounted price on a crib–using…
Lyft is on the hunt for some new customers in the Chicago area. And just what exactly is the ride-hailing app’s plan to win over those coveted customers? Craft beer. Beginning next week, Lyft will partner with Baderbr?u Brewing in Chicago to create a very special craft beer called Five Star Lager. It’s described as…
Fashion brand Kenzo has become quite adept at creating beautiful, albeit sometimes puzzling and thought-provoking films to debut new collections. And the brand’s latest film for its spring-summer collection is no different. “Yo! My Saint” has everything you’ve come to hope for in a Kenzo campaign. The nine-minute film is filled with stunning fashion, great…
Companies show off a lot of weird stuff at CES–connected dog collars, smart litter boxes and even shoes that can detect when you fall and send an alert to friends’ or family members’ phones. But this week’s creepiest and oddest booth is for a company called Psychasec. Psychasec bills itself vaguely as technology that morphs…
In its latest kooky commercial, Dollar Shave Club helps a guy face the final frontier. The cosmic romp begins in a bathroom (as most celestial experiences do), when a dude lathers up with the brand’s Shave Butter and promptly blasts off on a freaky face odyssey: That galaxy was so darn buttery, we half expected…
Thirty-five years after making a splash with the introduction of Diet Coke, the Coca-Cola company announced that the marquee product is getting a “full brand restage.” Starting next month, consumers who pass by the beverage case will see Diet Coke in new product dress: A skinny silver can sporting a bold center stripe whose colors…
PepsiCo is drumming up some Super Bowl excitement a few weeks ahead of the Big Game in the form of a social media-driven cooking show staring some NFL stars. It’s part of the company’s recurring Game Day Grub Match series, a cooking competition that calls for chefs to use PepsiCo products to make unique, creative,…
No U.S.? No problem: Fox Sports is soldiering on for the 2018 FIFA World Cup in Russia, announcing a livestreamed 30-minute daily show on Twitter and a tournament-long Publisher Story on Snapchat. Fox Sports won the bidding in 2011 for the English-language broadcasting rights to all FIFA events from 2015 to 2022, including the 2018…
Shortly before noon today, the Consumer Electronics Show in Las Vegas suggested attendees head outside to the solar-powered outdoors due to a partial blackout inside the Las Vegas Convention Center, where around 180,000 attendees are visiting to preview the future of technology. While we work through this isolated power outage feel free to visit our…
When the Trump administration publicly denounced the bombshell excerpts from Michael Wolff’s soon-to-be-released book, Fire and Fury: Inside the Trump White House, both author and publisher were thrilled. “Where do I send a box of chocolates?” Wolff rhetorically asked NBC’s Today show co-host Savannah Guthrie during the first stop on his press tour. There was…
Subaru has done plenty of safety advertising over the years. Its first spot out of the gate this year celebrates the Subaru Forester being named a 2018 IIHS Top Safety Pick–and it’s a story told in sweeping fashion that covers a woman’s entire life, up to a moment where it might have ended. The ad,…
Monster Products will make its Big Game debut in Super Bowl LII, with a 30-second spot starring rapper Iggy Azalea. The audio brand announced Azalea as its new spokesperson this Monday at the Consumer Electronics Show in Las Vegas and Azalea later revealed the Super Bowl collaboration. In a subsequent Instagram post, the Australian rapper…
It’s always fun when brands start experimenting with content that people might want to consume, as opposed to stuff made to interrupt what they’re actually looking for. Following in the footsteps of brands like Morton Salt, Volvo has thrown its weight behind “Call My Name,” a music video for The Goldman Brothers. Directed by Tal…
Each month, Google and Adweek present the YouTube Ads Leaderboard, a listing of the 10 most-watched commercials on YouTube in the prior month–with the caveat being that the spots must have significant organic views, not primarily paid views. Google has now looked through all of the 2017 Ads Leaderboards and identified the creative agencies that…
My favorite book is always the one I’m reading now. I get vested in the story, in the characters, in the voice of the writer. The last few pages can feel like a kind of death (a sense of foreboding, a final ending), which is why I often sequentially, and sometimes obsessively, read the works…
If a stranger stopped you on the street and took your picture, telling you she was collecting images of beautiful people, how would you react? Would you find yourself speechless? Would you laugh? Make some self-deprecating remarks? Point out features you consider unattractive? Perhaps you’d reveal that you’ve been bullied for the way you look….
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