Jan 17

These Adidas Sneakers Double as a One-Year Pass to Berlin’s Mass Transit

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To get a whole bunch of people to change their habits and do the right thing, it helps to make the right thing sexy … or at least provide a sexy incentive. That’s the logic behind Adidas’ limited-edition EQT Support 93/Berlin shoe, the fruit of an unlikely partnership between the brand and the city’s public…

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