Amazon buying Target sounds like something from a dream–and that’s all it could end up being. Gene Munster, a tech analyst and managing partner at Loup Ventures, made the bold prediction in a blog post yesterday. His reasoning? Amazon needs more brick-and-mortar stores as well as another way to reach moms (and their wallets). If…
The final week of the National Football League’s regular season sacked the Nielsen Social Content Ratings for the week of Dec. 25. The league’s week-17 slate accounted for seven of the top 10 televised sports events in terms of interactions across Facebook and Twitter, as well as four of the overall top five. CBS’ presentation…
Each month, USA Today reaches more than 125 million people across print, online, mobile and tablet consumers of media. That number includes the aforementioned newspaper and the more than 100 local newsrooms (and 3,000 journalists) that make up the USA Today Network, which continues to expand into markets across the country. Because of this rapid…
Soundtracks can drastically change the emotional tone of a video. BBR Saatchi & Saatchi cleverly leverages this fact in a campaign for an Israeli nonprofit serving people with hearing loss. Three ads for the group, known as Bekol, use Facebook’s in-feed video format, which runs automatically but stays silent until clicked, to pair striking visuals…
Do you visit websites on your smartphone while you drive? Hey … are you driving and surfing the internet right now?! If so, knock it off! Your chances of having an accident triple when you engage in such stupidity. And four our of five drivers admit to making this jackass move. Such statistics prompted Audi…
OkCupid is DTF, but not like that. The dating site rethinks that blunt old acronym, originally meaning “down to fuck,” by making it the centerpiece of a new campaign from Wieden + Kennedy New York–with the F word replaced by dozens of enlightened alternatives, leading to phrases like “down to feel fabulous,” “down to forget…
2017 was a rough year for Hollywood at the box office. Based on actual tickets sold, it was the worst theatrical summer since 1992 and the worst overall year since 1995. Star Wars: The Last Jedi closed out the year on a strong note, bringing in $522 million domestically to quickly become the highest grossing…
Harold, Kumar, Cheech, Chong, Snoop Dogg, those hapless dudes from Pineapple Express. These famous folks, both real and cinematic, are out and proud pot smokers. But what about your neighbor, your co-worker, your grandma? MedMen, the largest retailer of legal marijuana in Southern California, aims to show the breadth of modern cannabis customers with its…
“It’s hard to imagine a bright future, but we must.” New Year’s is a time for looking forward, and Netflix does so with trepidation–including the line above–in a new campaign for Black Mirror, whose fourth season just rolled out on the streaming service yesterday. Through its first three seasons, the sci-fi anthology series has taken…
“Greed: No one admits to feeling it, yet it is the purest of emotions. We had to be taught to be selfless.” The Middle East is renowned for its extended sales and shopping festivals, which makes standing out at this time of year a challenge. With help from Impact BBDO in Dubai, department store Centrepoint…
When the twisted minds behind Cards Against Humanity asked fans to pitch in $15 to help the game company “save America,” almost any potential scenario was on the table. This is, after all, the brand that used $100,573 in donations to literally dig a hole in the ground. But this time around, the “Cards Against…
We’re going to wrap up our coverage of agency holiday cards today with a fourth batch of entries–and then later today we’ll pick our five favorites. Here are links to all the cards we posted this week: Agency Holiday Cards 2017: The Most Creative Farewells to the Year Agency Holiday Cards 2017: The Most Creative…
As Scrooge taught us, Christmas is a time for repenting, for changing one’s ways, for being nicer to the people around us, for not making fun of self-important ad agencies with their superdesks and their fancy staff collaboration tools. Gerry Graf seems to have taken this to heart–maybe, possibly–as depicted in his agency Barton F….
We continue today with more agency holiday cards, the ad industry’s fun farewell gifts to 2017. Here are the cards we’ve already posted: Agency Holiday Cards 2017: The Most Creative Farewells to the Year Agency Holiday Cards 2017: The Most Creative Farewells to the Year (Pt. 2) Below, check out the latest additions to our…
Walking nine miles to school every day, through hellish heat and merciless monsoons, past poisonous snakes, swatting away mosquitoes that carry malaria, dodging human traffickers along the way. Sadly, this is a daily routine for many kids in Sierra Leone. The West African nation is in dire need of new schools, forcing youngsters, particularly those…
There’s nothing worse than the emotional hangover following a day at a theme park. Well, that’s not true: Holiday comedown is a pretty big bummer, too. In “Time for Each Other” by Winter Efteling, you kinda get a solution to both. Winter Efteling is the biggest theme park in the Netherlands. In typical holiday ad…
We are continuing to post the most creative agency holiday cards of 2017. We posted 28 holiday cards on Monday, which you can see here. Below are some more fun ones. Email yours to holidaycards [at] adweek [dot] com, and we’ll try to post some more on Thursday. On Friday, we’ll pick our five favorites…
The abandoned shopping mall: A hotbed of broken capitalist dreams, blooming graffiti artists, concrete-starved skaters and possibly rats. Short of razing them and turning them into parking lots for driverless cars, what the hell are we supposed to do with them? Try what Samsung did: Convert a dead mall into a winter wonderland for kids…
Ad agencies are great at crafting holiday messages for advertisers. But at this time of year, after the client work is done, they move on to the more important stuff–their own agency holiday cards. And the pressure is on. Freed of client constraints, who can make the year’s coolest, most creative expression of seasonal cheer?…
We’re still collecting agency holiday cards, and will publish our roundup of 2017’s best on Tuesday morning. (We’ll also update it throughout the week.) But first, we thought we would share one of our favorites ahead of time. “A Holiday Wish” was directed by Tim Mason, an actor and writer who’s been part of the…
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