Translation, which describes itself as a full-service communications agency, today announced it hired Daniel Cherry III to be its new chief strategy officer. He formerly served as the chief marketing and innovation officer of three-time Stanley Cup champion the New Jersey Devils and the team’s home arena, the Prudential Center. The shop also hired Britta…
Last fall, Diesel gave us “Go With the Flaw,” a gritty, glamorous celebration of ugliness, created by Publicis Italy and directed by Fran?ois Rousselet. Now, the second installation of the campaign, “Keep the World Flawed” (also directed by Rousselet), leans hard into the subject matter. Think of the first ad as a manifesto. This new…
The fact that the word “porn” is associated with so many innocent photo categories on Instagram (#shoeporn, #foodporn, #travelporn) speaks to the power of pictures and their ability to allow our minds to indulge in a little fantasy. If you’ve ever been on the slow carb diet, for example, you may partake in a little…
WPP has made good on a promise it made in September to launch a next-generation global brand agency comprised of five of its consultancies and design shops by January. Today, the holding company opened the doors of Superunion, which combines WPP’s Brand Union, The Partners, Lambie-Nairn, Addison Group and VBAT. The agency said in a…
Danny DeVito will star in M&M’s 30-second Super Bowl spot. The brand revealed its Big Game ad star with a 15-second and a six-second teaser in which DeVito is seen nearly submerged in what looks like a chocolate pool. M&M’s is returning to the game after three years away. BBDO in New York is behind…
News Corp. executive chairman and 21st Century Fox executive co-chairman Rupert Murdoch is taking on Silicon Valley. The media mogul released a statement today noting that if Facebook is going to revamp its news feed to ensure it’s publishing the most legitimate, “trusted” news content on its platform, then it should pay publishers a carriage…
Billed as a matchup of David versus Goliath, the New England Patriots earned a come from behind 24-20 victory over the underdog Jacksonville Jaguars Sunday afternoon in the 2018 AFC Championship Game, sending the franchise to its 10th Super Bowl appearance. The broadcast delivered Goliath-like ratings for CBS. According to Nielsen, the CBS Sports broadcast…
When it comes to experiential projects and emerging tech, most marketers are curious about their options and want to do more of both this year, but they’re not entirely sure how, according to a new study from brand experience shop AgencyEA. “All they know is they want tech at their events, but they don’t necessarily…
Leave it to Google to come up with the first viral app of 2018. The search giant’s Arts & Culture app, which pairs a selfie you take with one of the thousands of artworks available on Google’s database, has already seen more than 30 million downloads, according to the company. While most of the internet…
Netflix’s bizarre campaign at the Consumer Electronics Show for its upcoming sci-fi show Altered Carbon may have seemed like a quick and viral public relations stunt, but the event was actually highly calculated and planned, down to a protest and fake vandalism of its event booth. Psychasec was billed as a radical new technology that…
By now, you’ve probably already seen the City of Los Angeles’ stunning social media call for a graphic designer. Rarely have we seen a need so eloquently illustrated. Government bodies can be among the worst graphic design offenders (consider the FBI’s “fun and games” page). The people most equipped to help often waste little time…
Publicis Groupe has announced that Nick Law, previously vice chairman and global CCO of digital shop R/GA, has been named global CCO of Publicis Groupe and president of Publicis Communications. He will start in May and report directly to Arthur Sadoun, chairman and CEO of the holding company. “Nick is a true unicorn in our…
There’s a kind of life within forests that you can feel only when you’ve stopped to pay attention. We’re not talking about animals; we mean the trees themselves, which are even able to communicate using a nifty network of fungus (sometimes adorably dubbed “the Wood Wide Web”). But most of us live far from nature,…
For the past three years, Avocados From Mexico has delighted Super Bowl viewers with wacky TV spots. The brand has also always given consideration to its digital Super Bowl-related presence, and this year will be no different. Avocados From Mexico has already announced it will return to the Big Game for a fourth consecutive appearance,…
I am the greatest! Apple continues its “Shot on iPhone” campaign with “Selfies on iPhone X,” an ode to the self-gratifying art form. The work is spearheaded with spoken word from Muhammad Ali (from the 1963 comedy album “I Am the Greatest”), spouting bombastic phrases like, “I’m going to become champion of the universe!” to…
Hyundai will tease its Super Bowl ad during both the NFC and AFC Championship games on Sunday. The teaser will also be available for viewing online and on the brand’s social channels. It suggests a kind of follow-up to last year’s “A Better Super Bowl” from Hyundai agency of record Innocean, with the brand promising…
We hear a lot about “storytelling” in one form or another these days. It’s become one of the most overused and hotly debated buzzwords in the business. Now, acclaimed commercial director Rodrigo Saavedra puts storytelling in sharp focus for Francis Coppola’s winery in “The Red Stain,” a 10-minute brand film that debuted Friday at the…
Mastercard has added a new wrinkle to its famed Priceless campaign, which has already spanned two decades. The company worked with its creative agency, McCann, for the last year to develop the addition to the campaign. Called “Start Something Priceless,” the new effort is meant to inspire people to do something they have always wanted…
High school hoops junkies can now get their fix on Twitter, with the help of Gatorade and Intersport. Twitter has been a staple of the college basketball recruiting circuit since its inception, used by both players and coaches. In fact, in August 2016, the NCAA changed its rules to allow coaches to like and retweet…
After a review, Bose has selected WPP as its global agency partner across creative, media, localization, production and digital marketing. The business will be handled by a “custom-built team” of WPP shops, which were not identified by the company or agency. Bose declined further comment and WPP deferred back to the client. However, a person…
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