Earlier this week, executives at German national carrier Lufthansa took the wraps off what it calls a “modernized brand image”–two planes sporting a new look (one that will gradually be extended to all 330 jets in its fleet) that replaces the livery that’s been flying around since 1989. As Lufthansa explained in a corporate statement,…
NBCUniversal presented the 2018 Pyeongchang Olympics Opening Ceremony live on NBCOlympics.com and the NBC Sports app this morning at 6 a.m. ET. (8 p.m. Korea Standard Time) NBC will broadcast an edited version of the festivities tonight at 8 p.m. ET co-hosted by Katie Couric and NBC Sports’ Mike Tirico. But the company’s extensive coverage…
In the television campaign for the 2018 Honda Accord, trophies come to life and spread the message that no matter how successful you are, you can always improve. The automaker extended the initiative to Facebook and Twitter, launching a social campaign that will run through March and allow people to nominate their friends on those…
Here’s a brilliant little stunt from Publicis New York timed to Fashion Week New York–a storefront on Canal Street called Deisel that appears to be a blatant knock-off store, but which is actually an official Diesel store in disguise. Canal Street, of course, is home to a notoriously sprawling marketplace of knock-off goods. Counterfeit Diesel…
Walmart says its acquisition of a virtual reality platform and content studio is meant to explore the possibilities of VR in retail, but the retail giant has been relatively quiet about its plans otherwise, saying only that it wants to “develop new product exploration through immersive retail environments.” In an email, a rep said that…
If aliens wanted to understand us, YouTube Head of Culture & Trends Kevin Allocca would give them YouTube, he writes in his new book, Videocracy. YouTube shapes our culture. We use the platform to express ourselves, to be entertained and oftentimes to learn. Like any social media platform, while YouTube is often a force for…
Facebook continued its focus on groups with two announcements at its Facebook Communities Summit Europe in London Friday. The social network introduced the Facebook Community Leadership Program and said it will “commit tens of millions of dollars” to the initiative, aimed at investing in “people building communities.” Head of groups and community Jennifer Dulski and…
If you’ve got a pair of worn down L.L.Bean boots that you’ve had for 30 years you can no longer bring them to L.L.Bean to get them resoled. At least, that’s one interpretation of a change the company is making to its longstanding lifetime guarantee policy due to “a small, but growing number of customers…
Many people battling amyotrophic laterals sclerosis–ALS, or Lou Gehrig’s disease, a degenerative neuromuscular disease–lose their ability to speak. Steve Gleason, diagnosed with ALS in 2011, shortly after he retired from an eight-year career with the NFL’s New Orleans Saints, made sure their voices are heard, particularly in Congress, thanks in part to an innovative campaign…
Toyota is having a major start to the year when it comes to marketing. The brand announced earlier this week that it would have seven new ads running throughout the Olympic and Paralympic games (immediately follow three new ads that ran during the Super Bowl). This particular push is also significant in that it is…
For Apple in China, there is plenty riding on the iPhone X. The U.S. tech giant has lost share in the world’s largest smartphone market in recent years, as aggressive Chinese rivals like Huawei have made inroads. The iPhone X launched in China in November, and while some early data looks positive for Apple, the…
eMarketer projects that U.S. programmatic ad spending will reach $32.56 billion by the end of 2017. By 2019, more than four in five U.S. digital display ad dollars, or $45.72 billion, will flow via automated means–accounting for 83.6 percent of U.S. digital display ad dollars. Despite those numbers, programmatic advertising has been under attack for…
Bloomberg.com has found a compelling new way to report on a tired old subject. The American Mall: A 2018 Retail Challenge is an interactive, retro video game that doubles as an agonizing journey through mall management. First, choose a character like tech-savvy angel investor Maximilian or local business magnate Linda. From there, choose a strategy…
In February 2016, when management advisory giant Deloitte acquired Heat (then a 112-person San Francisco shop), a sense of unease settled in on Madison Ave. Was the oft-repeated rumor–that consulting firms were looking to compete more directly with agencies and subsequently eat them alive–finally coming to fruition? Since then, the industry has seen a string…
Hate speech isn’t a new problem, but in the social media age, the rate at which it can be spread has exponentially increased. But can artificial intelligence help stop it? Agency Possible and its longtime partners at social media marketing software company Spredfast wanted to do something to slow the rate at which hate can…
Plenty of Super Bowl ads were entertaining, but which really had an impact at the brand level? Toyota topped that list with the Saatchi & Saatchi spot “Good Odds,” according to new data from Unruly, based on the company’s “EQ” scores, a combined metric that scores ads on their likely emotional, social and business impact….
Marijuana is legal in some form (medical, recreational or both) in 30 U.S. states and the District of Columbia, but when it comes to digital media efforts related to the industry, social media platforms seem to be stuck in 1936, when the cult classic Reefer Madness was released. Several experts explained that many social networks,…
Publicis Groupe is optimistic about its prospects for 2018, and after this morning’s annual earnings call, investors seemed to agree: the holding group’s stock price had gone up by approximately 5 percent as of this afternoon. “We delivered solid results that demonstrate that we are resilient and are doing what we said we would,” chairman…
On the eve of the Winter Games in PyeongChang, South Korea, five members of the “Miracle on Ice” 1980 gold-medal-winning U.S. men’s Olympic hockey team reunite for an Ancestry.com ad, reminding us that, in America, “Greatness Comes From Everywhere,” because our ethnic heritage is so diverse. Dave Christian, Mike Eruzione, John Harrington, Rob McClanahan and…
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