Shopping for insurance online can feel so impersonal, it’s like trying to connect emotionally with a robot, says a new campaign from a firm promising a more human touch. In two 30-second TV ads from Farm Bureau Financial Services and The Richards Group, a distracted android plays the comic villain, representing a generic “Insurance Corporation.”…
The Theater at Madison Square Garden is getting a new name. The 5,600 seat theater will now be known as The Hulu Theater at Madison Square Garden as part of a marketing deal that Hulu has inked with Madison Square Garden. “This new relationship gives us a unique presence in one of the largest and…
When your job is to transport thousands of dollars of cash every day in an armored truck, your thoughts probably turn pretty frequently to issues of personal finance. Perhaps you even daydream about stealing the truck. One day, just possibly, you decide to do just that–surprising your suddenly horrified co-driver, who figured you’d been kidding…
Facebook’s ads work. But if you’ve been following the story of the biggest case in the court of public opinion right now, Facebook v. Democracy (aka, the 2016 election), you might believe the social giant’s ads, well, don’t. Which is weird. Because they totally do. In mid-February, on the day special counsel Robert Mueller dropped…
Walmart is following in the steps of Dick’s Sporting Goods and announced Wednesday night that it will raise the minimum age limit to buy guns and ammunition to 21. The retailer also said in a statement that it will stop selling items, like airsoft guns, that mimic assault-style rifles. The move is in response to…
Early this week, Facebook found itself in the middle of another highly politicized debate over digital marketing just days after President Trump cited a series of tweets from vp of advertising Rob Goldman as proof that Russian social media efforts to interfere with the 2016 presidential election played no significant role in his victory. A…
“Make the logo bigger!” clients cry. Rarely do they ask to see it disappear. But that’s exactly what Lacoste is doing. To support the International Union for Conservation of Nature (IUCN), and alongside BETC Paris, the brand’s doing away with the grinning crocodile on a new line of its polos–to make way for animals that…
According to a 2013 survey, 37 percent of Americans who watch football like to eat pizza while they’re doing it. And, using the statistic of 16.5 million people who tuned in to watch the NFL in 2016, that roughly adds up to about 6 million mouths for your average game. That’s a lot of pizza….
On Nov. 11, the Louvre Abu Dhabi opened its doors. It calls itself the first “universal museum in the Arab world,” exhibiting art from a globalized perspective. But the United Arab Emirates doesn’t really have a strong museum-going culture. Thus was conceived this insight: If traffic won’t come to the art, why not bring art…
Dick’s Sporting Goods will no longer sell assault-style rifles and high capacity magazines, and the company will not allow anyone under 21 years of age to purchase a firearm. The company is making sweeping changes to the way it sells guns in response to the shooting in Parkland, Fla. earlier this month. “We at Dick’s…
If your taste in fashion runs to ketchup-chip inspired T-shirts, letterman jackets, crewneck sweaters, duffel bags and caps, Doritos Canada has the streetwear line for you. BBDO Toronto helped develop the collection, which celebrates the seasonal appearance of limited-edition Doritos Ketchup snacks at retail locations across the wide, wintery expanses of our neighbor to the…
Motorcycles. They’re not just for midlife crises anymore! A new short film promoting BMW’s line of bikes tells the familiar story of a young, strikingly handsome man struggling to deal with the stresses of modern life. Thankfully, he has an equally stylish sister to pull him away from his smartphone and take him on a…
Alexis Ohanian, the Reddit founder and husband of tennis superstar Serena Williams, elicited a collective awww from the internet today when he posted photos of four billboards he bought on I-10 outside Palm Springs, California–featuring photos of their daughter, also named Alexis, and declaring Serena to be the “G.M.O.A.T.,” or “greatest momma of all time.”…
When RXM Creative co-founders Mihai Botarel and Raul Mandru came up with their first “culture hack” five years ago, they had no idea it would result in the birth of an agency. The pair worked together at 360i when friends asked for help hyping the launch of New York restaurant C?modo. Botarel and Mandru decided…
Earlier this month, Lincoln named Serena Williams as its new celebrity ambassador and announced that she would star in a new campaign for the 2018 Lincoln Navigator. Following a brief teaser introducing her new partnership with the brand, Williams unveiled the spot on Twitter yesterday. Entitled “Build Your Legacy,” the 60-second anthem ad documents Williams’…
If you’re a coffee drinker of a certain age, chances are you remember a long-running series of TV spots for Brim. The settings varied, but the plot was always the same: An all-American, coffee-loving consumer ruefully informs his cohort that while he’d love a big cup of Joe, he can only take half a cup…
Major brands have been distancing themselves from the National Rifle Association following the shooting at Marjory Stoneman Douglas High School in Parkland, Fla. on Feb. 14. In the last week, shooting survivors and gun control advocates have encouraged airlines like Delta and United, car rental companies like Avis, National and Enterprise, insurance companies like MetLife…
Funny or Die released a poignant PSA today in partnership with nonprofit Rise, tackling the #MeToo movement. The PSA takes a somewhat dark approach by using the popular board game Guess Who? to address the pervasiveness of sexual assault not only in Hollywood, but across the country. In typical Funny or Die fashion, the PSA…
How do you advertise space-age transportation technology that doesn’t exist yet? By taking a long, nostalgic look at what came before it. That’s the approach taken by Micky Coyne and Pete Harvey–two independent creatives who’ve been working directly with Hyperloop Transportation Technologies and its CMO, Robert Miller–in an evocative, beautifully shot 1:20 spot rolling out…
No stranger to quirky long-form video, the shaving subscription service Harry’s partnered with The Representation Project, which fights gender stereotypes, for a three-minute film that mixes humor and high emotion to spark conversation around issues of masculinity in our increasingly woke, #MeToo world. Launched on Monday, “A Man Like You” is getting lots of attention,…
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