Hasta La Creative!

Despite a brand platform supporting diversity and inclusion, recent incidents at two Starbucks are calling into question whether the company truly represents the values it touts. The first incident happened at a location in Philadelphia involved the arrest of two black men. Employees at the store called the police after the two men asked to…

“To this day, the improprieties that prompted Sir Martin to step down have yet to be made known, which seems unusual in an industry where such secrets don’t stay secret for too long,” PR veteran Peter Himler told Adweek today. Two days after Martin Sorrell stunned the global business world by resigning from his role…

They know smoking is dangerous. They know it’s expensive. They know it makes them a bad influence on their kids. And they know they need to quit. In these new, documentary-style PSAs for Tobacco Free Florida, agency Alma takes a refreshingly respectful approach to encouraging smokers to quit. Instead of extreme scare tactics, the ads…

Sometimes you want to go where everybody knows your name … like your corner bodega, for example. In Colombia, however, that’s no longer quite so simple if you want to enjoy an alcoholic beverage or two. Early last year, the country’s government passed a new police code encouraging citizens to report others for minor infractions…

The students of Marjory Stoneman Douglas High School know the news cycle is fast and furious. Momentous stories that once would have dominated the news for weeks now only hold the nation’s attention for days or even hours. Survivors of the shooting that left 17 people dead in Parkland, Fla., on Valentine’s Day attended the…

IPG Mediabrands’ UM Worldwide is the first to appoint an executive to the 4A’s Advertiser Protection Bureau, a new collective committee aimed at addressing the ever-pressing issue of brand safety that will involve all of advertising’s major holding companies. In an industry first, Joshua Lowcock will lead UM’s efforts on the bureau to stop brands’…

The ad industry is unquestionably at a turning point, with the long-simmering pushback against widespread sexual harassment now at a full boil and women in the industry demanding better accountability from their employers and colleagues. On this week’s episode of Adweek’s podcast, “Yeah, That’s Probably an Ad,” our panel looks at how the #MeToo movement…

An ambitious campaign from MGM Resorts and agency McCann New York is celebrating LGBTQ love–and increasingly tolerant attitudes towards same-sex marriage–by teaming up with top musical artists to re-imagine classic, traditionally heterosexual love songs as same-sex wedding tunes. Titled “Universal Love,” the six-song recording includes performances from Bob Dylan, St. Vincent and Kesha, delivering fresh…

Casual restaurants are at a critical breaking point. Consumers–hello, millennials and Gen Z–are increasingly fleeing legacy chains, from Applebee’s to Olive Garden, in favor of trendier, tech-savvy, more health-conscious options. Applebee’s announced plans to close between 60 and 80 eateries in 2018, citing a millennial-driven decline in foot traffic as a major factor. Sister brand…

While introducing his “2020: Sprint to the Future” plan, Publicis Groupe CEO and chairman Arthur Sadoun explained one of the key areas for growth for the holding company will be in consulting work. The plan detailed how it will expand and deepen its expertise in technology and consulting led by digital business transformation unit Publicis.Sapient,…