Carl’s Jr. is celebrating this weekend’s major award show by creating a somewhat less major but still fun award show of its own. #TheThickies, named after the fast-food chain’s Thickburgers, will honor the brand’s Twitter followers in a number of categories, from Best Reply and Best DM to Best Food Selfie and even Best Hater….
Women’s History Month kicks off today and, while the annual commemoration started in 1987, this year’s observance–coming as it does in the wake of #MeToo–is especially pressing and consequential. It follows that brands planning tie-ins to the event can expect to be under greater scrutiny than usual. So it’s a good bet that heads will…
A world in peril. (Ominous whoommm.) A planetary crisis without precedent. (Fade to black.) And the only way out … is to run. That’s the pitch for Nike’s two-minute homage to disaster movies, with the athletic brand visualizing what would happen if the Earth stopped spinning on its axis. The real answer is that we’d…
Wes Anderson didn’t make these new real estate ads, but the indie auteur’s fingerprints, figuratively speaking, are all over them. Stylized, picture-perfect settings? Check. Bright colors and quirky characters? Double check. Precocious kids and adorable animals? Well, you get the idea. The new campaign for Re/Max actually comes from San Francisco-based Camp + King and…
BARCELONA, Spain–How do you promote one emerging technology? With another emerging technology. While 5G internet connectivity–and its potential to transform everything from smart cities and homes to autonomous cars–is a hot topic, most cases are still hypothetical. However, Ericsson and Vodafone developed a way to illustrate how much of a difference a little speed can…
I once complained to a former superior that I was having trouble getting heard in a new office setting. Before taking the time to think, he replied, “Maybe they’re just distracted by your lips.” Collective ew. Little jokes-not-jokes like this are uncool, but also not uncommon. It goes without saying that we are more than…
Shopping for insurance online can feel so impersonal, it’s like trying to connect emotionally with a robot, says a new campaign from a firm promising a more human touch. In two 30-second TV ads from Farm Bureau Financial Services and The Richards Group, a distracted android plays the comic villain, representing a generic “Insurance Corporation.”…
The Theater at Madison Square Garden is getting a new name. The 5,600 seat theater will now be known as The Hulu Theater at Madison Square Garden as part of a marketing deal that Hulu has inked with Madison Square Garden. “This new relationship gives us a unique presence in one of the largest and…
When your job is to transport thousands of dollars of cash every day in an armored truck, your thoughts probably turn pretty frequently to issues of personal finance. Perhaps you even daydream about stealing the truck. One day, just possibly, you decide to do just that–surprising your suddenly horrified co-driver, who figured you’d been kidding…
Facebook’s ads work. But if you’ve been following the story of the biggest case in the court of public opinion right now, Facebook v. Democracy (aka, the 2016 election), you might believe the social giant’s ads, well, don’t. Which is weird. Because they totally do. In mid-February, on the day special counsel Robert Mueller dropped…
Walmart is following in the steps of Dick’s Sporting Goods and announced Wednesday night that it will raise the minimum age limit to buy guns and ammunition to 21. The retailer also said in a statement that it will stop selling items, like airsoft guns, that mimic assault-style rifles. The move is in response to…
Early this week, Facebook found itself in the middle of another highly politicized debate over digital marketing just days after President Trump cited a series of tweets from vp of advertising Rob Goldman as proof that Russian social media efforts to interfere with the 2016 presidential election played no significant role in his victory. A…
“Make the logo bigger!” clients cry. Rarely do they ask to see it disappear. But that’s exactly what Lacoste is doing. To support the International Union for Conservation of Nature (IUCN), and alongside BETC Paris, the brand’s doing away with the grinning crocodile on a new line of its polos–to make way for animals that…
According to a 2013 survey, 37 percent of Americans who watch football like to eat pizza while they’re doing it. And, using the statistic of 16.5 million people who tuned in to watch the NFL in 2016, that roughly adds up to about 6 million mouths for your average game. That’s a lot of pizza….
On Nov. 11, the Louvre Abu Dhabi opened its doors. It calls itself the first “universal museum in the Arab world,” exhibiting art from a globalized perspective. But the United Arab Emirates doesn’t really have a strong museum-going culture. Thus was conceived this insight: If traffic won’t come to the art, why not bring art…
Dick’s Sporting Goods will no longer sell assault-style rifles and high capacity magazines, and the company will not allow anyone under 21 years of age to purchase a firearm. The company is making sweeping changes to the way it sells guns in response to the shooting in Parkland, Fla. earlier this month. “We at Dick’s…
If your taste in fashion runs to ketchup-chip inspired T-shirts, letterman jackets, crewneck sweaters, duffel bags and caps, Doritos Canada has the streetwear line for you. BBDO Toronto helped develop the collection, which celebrates the seasonal appearance of limited-edition Doritos Ketchup snacks at retail locations across the wide, wintery expanses of our neighbor to the…
Motorcycles. They’re not just for midlife crises anymore! A new short film promoting BMW’s line of bikes tells the familiar story of a young, strikingly handsome man struggling to deal with the stresses of modern life. Thankfully, he has an equally stylish sister to pull him away from his smartphone and take him on a…
Alexis Ohanian, the Reddit founder and husband of tennis superstar Serena Williams, elicited a collective awww from the internet today when he posted photos of four billboards he bought on I-10 outside Palm Springs, California–featuring photos of their daughter, also named Alexis, and declaring Serena to be the “G.M.O.A.T.,” or “greatest momma of all time.”…
When RXM Creative co-founders Mihai Botarel and Raul Mandru came up with their first “culture hack” five years ago, they had no idea it would result in the birth of an agency. The pair worked together at 360i when friends asked for help hyping the launch of New York restaurant C?modo. Botarel and Mandru decided…
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