In response to the February 14 shooting at Marjory Stoneman Douglas High School, President Trump proposed the controversial solution of training and arming teachers with concealed firearms. In a new campaign, the Chicago Sun-Times and Ogilvy & Mather Chicago took a group of teachers to a firing range to see what would happen if Trump’s…
In any major city, gum litter is such a stock part of the landscape that it’s almost indistinguishable from brick, cobblestones or concrete. In Amsterdam, 1.5 million kilograms of gum is left on the street yearly–it’s the second most common litter after cigarettes. Every year the government spends millions of euros to clean it ……
One wouldn’t normally need to travel all the way to the Emerald City to inquire about a home loan. But then again, this Wizard of Oz homage is no normal ad for British banker Halifax. In a new spot from agency of record adam&eveDDB, Dorothy and her friends go seeking an all-powerful wizard and find…
The Ad Council has appointed San Francisco’s Goodby Silverstein & Partners chief creative officer Margaret Johnson as the fourth governing chair of its Campaign Review Committee. The committee, which reviews the campaigns produced by the Ad Council, is comprised of four teams led by McCann global creative chairman Rob Reilly; IfWeRanTheWorld founder and CEO Cindy…
Gatorade is making a big push into the global world of football with the brand’s largest international campaign in its 50-year history. At the center of the campaign is an epic story of two FC Barcelona teammates–Lionel Messi and Luis Su?rez–who are close friends on and off the field, except when they join their national…
T-Mobile and Sprint have agreed to merge in what will reportedly be a $26 billion deal. The companies’ two CEOs, T-Mobile’s John Legere and Sprint’s Marcelo Claure, announced the impending merger with a seven-minute explainer video pitching the potential 5G capabilities and job growth the combined companies could bring. If the deal passes regulators, the…
Arnold Worldwide today announced that global CEO Pam Hamlin will be leaving the agency after more than two decades. Managing partner, chief financial officer, global director of operations and 25-year Arnold vet Scott Feyler will also be leaving the Boston-based, Havas-owned network. “After two decades of leading Arnold through many chapters of its evolution, Pam…
It’s easy to vent one’s political frustrations on Twitter or Facebook. But the ephemeral nature of social media means such posts are easily ignored and soon forgotten. That’s the impetus behind Change The Ref and Area 23’s Posts Into Letters initiative, which transforms social media posts into handwritten letters to members of Congress. It allows…
If the National Association of Cannabis Businesses has its way, there will be no celebrity shills, no stoner dudes enveloped in clouds of smoke and no Joe Camel or Spuds MacKenzie in weed advertising’s future. The self-regulatory national cannabis trade group just released a set of ad guidelines aiming to further legitimize the “green rush,”…
It’s been just over a year since an estimated 7 million people around the world came together in a movement known as the Women’s March, publicly rallying for human rights surrounding immigration, healthcare, race, LGBTQ equality and many more. While the Women’s March was arguably the most visible such event of its time, a new…
Facebook has a brand problem. It’s been brewing for years–and by the looks of the company’s new brand campaign, one of its largest to date, it knows (or its in-house creative team, The Factory, knows) those issues don’t begin and end with the Cambridge Analytica scandal. The company is looking to hit reset. The new…
Auntie Anne’s turns 30 this year, and to celebrate, it created an extensive clothing and accessories line complete with shirts, yoga bags and mugs. The line also debuts right in time for National Pretzel Day on April 26. Prices for the “For the Love of Pretzels” line are fairly reasonable; a mug costs $13, while…
While it seems like everybody and their cyborg seems to be thinking about artificial intelligence, a report seems to show there is real business value in the AI market. According to a report released today by the research firm Gartner, the global business value derived from AI is expected to increase to $1.2 trillion this…
Shaving brand Barbasol has selected The Onion’s content studio, Onion Labs, to serve as its creative agency of record. Onion Labs’ first campaign for Barbasol launched earlier this month. The campaign, which promotes the brand’s expansion into razors, will run across broadcast, digital and radio. A broadcast spot calls the expansion a “no brainer,” comparing…
When #MeToo inspired waves of women to speak out about sexual harassment, including in the ad industry and within agencies, the floodgates opened–and they won’t be closing anytime soon. Honorees at the Matrix Awards, hosted by New York Women in Communications at the Sheraton New York Times Square Hotel, made that clear on Monday when…
If you thought the days of tobacco companies appealing to teens were long gone, Duncan Channon and the California Department of Public Health’s CA Tobacco Control Program (CTCP) have a wake-up call for you. A new campaign entitled “Flavors Hook Kids,” which the agency claims is the largest effort to date targeting flavored tobacco products…
George Hamilton is sitting by the Royalton Hotel’s rooftop pool wearing a crisp gray suit–it’s much too chilly for swimming–and sipping a pink cocktail. At an age when many actors of his generation have slipped into Hollywood’s pastures, Hamilton, 78, a veteran of over 100 roles, is still going strong and clearly enjoying the attention….
Netflix, Hulu, HBO Go, Amazon Prime. Our entertainment options are endless these days, but how much disruption can we expect in the coming months and years? And in the short term, which options are actually worth your dollars and time? On this week’s episode of Adweek’s podcast, “Yeah, That’s Probably an Ad,” we’re joined by…
McDonald’s use of clever out-of-home work to draw hungry drivers to the chain is well-documented. The fast-food chain is looking to do just that–while also celebrating its 30-year anniversary in Hungary–with a simple new campaign from DDB in Budapest. Using just two billboards featuring images of McDonald’s two most iconic products and placing them on…
Leaders at the forefront of the content marketing industry are coming together to establish standards and solutions surrounding issues that, they say, have persisted for years. Digitas put out a call last year to form a Content Coalition Steering Committee that would work together from different facets of the industry. The committee includes representatives from…
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