The major theme at last week’s TV upfronts seemed to be revivals. From Charmed to Murphy Brown to Mad About You, networks are looking to the past for present-day hits. And no network has done it as successfully as ABC has with Roseanne. On this week’s episode of Adweek’s podcast, “Yeah, That’s Probably an Ad,”…
The American Customer Satisfaction Index released its 2018 telecommunications report and, perhaps unsurprisingly, streaming services have blown subscription TV out of the water when it comes to customer satisfaction. This is the first year streaming services have been featured in the telecom report, and they had an average rating of 75 out of 100 compared…
Levi’s 501 jeans are so iconic they have their own aptly named Levi’s 501 Day, which falls on May 20. To commemorate the pseudo holiday, the brand collaborated with stylist to the stars Karla Welch on a nine-piece line that hit stores Sunday. (Welch launched her own brand, xkarla, a collaboration with Hanes, two years…
Another week, another limited edition clothing line hitting the market courtesy of your favorite brands. This time around McDonald’s is teaming up with Sprite to kick off the fast-food chain’s “That’s the MIX,” campaign. The clothing line celebrates the launch of MIX by Sprite Tropic Berry, a twist on the classic Sprite beverage that’s infused…
Fox’s deal to broadcast Ultimate Fighting Championship (UFC) matches began in 2012. That partnership was thrown into flux earlier this month when the organization signed a five-year, $750 million streaming rights deal with ESPN to air 15 card fights on its new ESPN+ subscription streaming service. If one report is accurate, Fox will be replacing…
The latest Wells Fargo hiccup–some employees improperly altered documents about corporate customers, as first reported by the Wall Street Journal–made the news last week, shortly after the company unveiled an ad campaign promoting a new kind of Wells Fargo. That might seem like a problem. But it isn’t an issue for CMO Jamie Moldafsky, who…
In anticipation of Memorial Day, Budweiser has released a tearjerker spot featuring military families and veteran brewers meeting for the very first time. Through the company, veterans brew a special beer–Freedom Reserve Red Lager–to raise funds for nonprofit organization Folds of Honor, which gives educational scholarships to military families. Budweiser has raised $14 million in…
For the latest in its “Shot on an iPhone” series, Apple decided to take a trip to France. Shot by Parisian director and photographer Axel Morin, three spots document Marseille, Lyon and Paris in beautiful black and white–shot on an iPhone X, of course. While the brand turned Muhammad Ali’s “I Am the Greatest” speech…
Despite the marked rise in student activism in the wake of the Marjory Stoneman Douglas High School shooting, it can be easy for politicians to ignore students. After all, most of them aren’t old enough to vote. Inspired by recent student activism, three New York creatives decided to create a project to help elevate the…
Today, experiential agency We’re Magnetic announced the promotion of managing director Jessica Reznick to president and the hiring of Rachel Saunders as global director of consumer research and insights. Both will be based in We’re Magnetic’s New York headquarters. The agency described Reznick as “a champion of diversity,” being a founding member of Time’s Up…
The conditions in Puerto Rico may be out of the wider public eye, but many are still awaiting basic necessities, like shelter or power. Thousands of families in Puerto Rico are still awaiting FEMA tarps more than six months after Hurricane Maria made landfall. In response, the Outdoor Advertising Association of Puerto Rico (OAAPR) launched…
The royal wedding between Meghan Markle and Prince Harry is nearly upon us and brands are not missing their time to shine. Several companies are releasing limited edition tchotchkes, hashtags and other wedding-inspired products in anticipation of Saturday’s nuptials and maximizing their media presence. KFC KFC has introduced a commemorative bucket in honor of the…
Mass Appeal, a self-described urban culture-focused media and entertainment company, is fully integrating its production partner Decon under its brand. The combined entity will operate as a single media, content and production hub. Mass Appeal first partnered with Decon in 2013, with the production house agreeing to help the media company on projects to reach…
There is no manual for how to live, and there are some awkward situations in life for which absolutely nothing could prepare you. An animated digital ad campaign from the Cerebral Palsy Foundation is drawing attention to the awkwardness sometimes surrounding disability with its “Awkward Moments” campaign. The social media campaign is a collaboration between…
New Yorkers are infamous for their anger about a plethora of topics, but there’s one unifying pain we all can grumble about together: the MTA. Gubernatorial candidate Cynthia Nixon is appealing to this ire with her #FixTheSubway campaign initiative, which is directed specifically at Gov. Andrew Cuomo. According to Nixon’s campaign website: “The subway is…
Puppies may be cute, but old dogs need homes, too. And that’s exactly what makes Siltanen & Partners’ new spot for Coldwell Banker so touching. The spot opens on a real estate agent and a volunteer at the company’s annual “Homes for Dogs Project” event as the volunteer explains that older dogs have a harder…
How many hours a week do you spend on Facebook? Instagram? Twitter? More importantly, what sort of value do you really get from that time? According to a new campaign from FriendsTBWA of Bucharest, Romania, the answer is “very little.” “Read Something Better” suggest that one’s time may be better spent consuming something a bit…
His evocative black and white photos documenting his hometown of Chicago led to Instagram fame. This week, they went beyond his 1.1 million followers to take over New York’s Times Square. Jason Peterson, the CCO and chairman of Havas Creative North America, might love advertising more than photography. But he claims his status as an…
Unbound, a female-focused sexual wellness company that sells sex toys, among other products, had its first subway campaign rejected by the Metropolitan Transportation Authority (MTA), which operates the New York City subway system, and Outfront Media for allegedly being too sexual. The MTA cited the following clauses when speaking with Unbound about its proposed subway…
Once just a website where movie lovers could find the show times for the latest flicks, Fandango is further expanding its FanShop to include a new Prop Shop that’s filled with replicas from the upcoming Jurassic Park film. And that means fans can immerse themselves in the movie with a $25,000 Indominus Rex head or…
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