Adweek’s roundup of agency holiday cards continues with approaches including gaming, ASMR, animated videos and a take on Drunk History. Please find links to the rest of the roundups below: Agency Holiday Cards 2018: Inventive and Creative Send-Offs to the Year Agency Holiday Cards 2018: Inventive and Creative Send-Offs to the Year, Part 2 ABC…
With so many media options available to modern audiences across all kind of platforms and devices, Hollywood marketers face greater pressure to get people’s attention. They have to reach those audiences in a way that makes a distinct and lasting impression and, more importantly, drives them to see their movies in theaters on opening weekend….
Even as holding companies continue toward an uncertain future, it was the “big six” over the somewhat seemingly more stable independent agencies (in the U.S., anyway) that prevailed in some of the most significant account reviews of 2018. “A number of large global creative and media businesses that left independent operating agencies were won by…
The submissions keep coming in, so we’re going to keep highlighting the most interesting holiday cards of 2018. You can find the rest of the roundup here. Stay tuned for part three. &Barr — “40 for More” Orlando agency &Barr made the most inexpensive card possible to send to clients, for a good reason. The…
In an age where it feels like everyone is fed up with public transportation and traffic, other first and last mile options like skateboards and scooters are seeing new life. Take Boosted Board, an electric skateboard company founded in 2012 that just raised $60 million in a Series B round led by Khosla Ventures and…
New York’s Times Square is stressful enough on a regular day. Try visiting during the holidays, with children in tow, and it’s safe to say that patience levels could drop, especially when the little ones are hungry. Kraft hopes to keep temper tantrums at bay–for at least one day–with free grilled cheese delivery. Today, families…
In recent years, Maya Rudolph has found strange yet compelling ways to tout Seventh Generation’s use of natural products. Now, the company is deploying Rudolph to help destigmatize the word vagina (with the actress and comedian behind a drum set saying the word repeatedly) while also pitching its period-care products. The new work from 72andSunny…
A week after a House Judiciary Committee hearing on search engine bias, Donald Trump was still crying wolf on Twitter, alleging tech companies like Google and the very platform he tweets upon favor his political rivals. According to data from analytics firm Brandwatch, Trump has tweeted about bias at least 25 times since taking office….
Ah, 2018–what a year! While we’d rather not relive any of the events (this year felt like an eternity, huh?), let’s take a moment to examine a few of the biggest brand blunders of the year to figure out what went wrong–and what other companies can learn from their mistakes. Starbucks A sign announces Starbucks’…
Today, Pfizer and Glaxo–also known as Pfizer Inc. and GlaxoSmithKline PLC–announced they will be merging their consumer healthcare businesses to create a massive new venture. In doing so, Pfizer and Glaxo are creating the globe’s largest consumer healthcare goods company, with over-the-counter brands like ChapStick, Advil, Emergen-C and more under its umbrella. The plan is…
Who knew paint could sound so good? Behr did. The paint manufacturer is hopping on board the ASMR train, releasing a nearly five-minute-long video filled with all the satisfying sounds associated with paint–the pop of a paint can lid, the soothing swish of a brushstroke, the calming whirl of a stick in paint. ASMR, if…
If your job entails making flowcharts, process maps, org charts or other diagrams, you’ve probably heard of Lucidchart, the collaborative design software. But that still leaves roughly 99 percent of the internet completely unaware of the service. “We think Lucidchart is for everyone,” says creative director Caleb Hepler. “Everyone should be using this, but that’s…
Around this time of year, we start making resolutions to be better people–be it by drinking more water, learning a new skill, connecting with lost friends, or promising not to swear quite as often. Our hope is that these personal pacts will make us healthier, stronger, savvier, or happier and we’ll ultimately lead more fulfilling…
Dentsu Aegis Network has acquired digital marketing and commerce agency Digital Evolution Group (DEG). DEG will partner with Isobar to become DEG, Linked by Isobar. The new offering is designed to help strengthen Dentsu Aegis’ growth strategy in the U.S. Financial terms of the deal were not disclosed. “The synergies between DEG’s and Isobar capabilities,…
A day after the Senate Select Committee on Intelligence released two reports showing how Russian trolls targeted black Americans on Facebook and Instagram, Facebook COO Sheryl Sandberg released an update to an ongoing civil rights audit and said that the company was “committed” to addressing issues of discrimination and election interference on the platform. Facebook…
It was a long year. Many agencies admit 2018 hasn’t been too kind to advertising, but December tends to find them in mostly good spirits. Every year, as inevitably as cold weather and holiday specials, agencies vie to stand out with inventive approaches to the holiday card. Some agencies go for laughs, others good-natured cheer…
Newell Brands announced today that it’s expanding its relationship with WPP by appointing it as its global communications partner across all brands–including Rubbermaid, Elmer’s, Paper Mate, Sharpie, Yankee Candle, Marmot, Coleman and more–following a review. WPP first began working with Newell in 2016 when the brand handed lead global creative duties from BBH to J….
It seems like every online publication has its version of a gift guide. And while fashion, tech and cooking magazines might have different ideas of what’s “best” this holiday season, they all start to blur together like lights on a tree. To blend the innovative with the old-fashioned, Huge created a print version of its…
The Russian troll farm responsible for running disinformation campaigns intended to influence the 2016 presidential election reached more people on Instagram than on Facebook, and Russian-government-linked accounts are still spreading disinformation on both of the platforms at even higher rates than before the 2016 presidential election, two reports released Monday found. The reports showed that…
New Yorkers are still not happy that Amazon is moving in and, much like observants of Festivus, they are airing their grievances. According to data from social media monitoring firm Brandwatch, this anti-Amazon sentiment is surfacing on Twitter with the hashtags #NoAmazonNYC and #HQ2Scam generating 1500 and 950 mentions respectively in the first two weeks…
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