Following a brief hiatus, Coca-Cola is back on top. After just one year in second place in Effie’s Most Effective Brand rankings, Coca-Cola has returned to the top spot, a title it held four times since 2011. In 2018, the brand’s biggest competitor, Pepsi, knocked it down a peg–but clearly, not for long. This news…
Two years after its acquisition by WPP, multicultural shop Zubi Advertising is emerging as a new agency of sorts. The holding group bought Zubi in 2017 and placed it within dedicated Ford network GTB, but it will now be a standalone specialty group working with various other WPP properties. The shift follows Ford’s decision to…
In 2005, Stewart Copeland was 21 years out of the best job he’d ever had: playing drums for The Police. Starting in 1979, the trio led the second British invasion and eventually sold over 100 million albums. But when the band split in 1984, Copeland went looking for a new gig. He found it doing…
Marvel Studios is about to launch Avengers: Endgame in theaters across the country next week. Even more so than last year’s Infinity War, the movie represents the culmination of everything the studio has built over the previous 11 years, ever since Tony Stark outed himself as Iron Man and Nick Fury opened Stark’s (and the…
Hanky Panky, the underwear brand that’s best known for its lacy thongs that come in only one size, is entering a new era. And this fresh phase includes two major developments: the launch of extended inclusive sizing, as well as a men’s line. With these changes, Hanky Panky is also coming out with a new…
Truth in advertising is something most Americans think is good. But 26 years ago, one U.K. company took the idea so far that nobody was sure what to think. In its February 15, 1993 issue, Adweek took up the strange case of Death cigarettes. Launched by the Enlightened Tobacco Company (which got the idea from…
New York ad-tech company SpotX is bringing its programmatic smarts to virtual video distributor Philo. The partnership, announced today, will power the programmatic monetization of Philo’s live and on-demand OTT inventory. “[The world of digital streaming services] is a really exciting place to be,” Geoff Spence, SpotX’s vp of business development, told Adweek. “As cord…
The patron saint of heavy-handed cause advertising is likely Sally Struthers. Though her intentions for Save the Children are laudable, some of the ads that she starred in during her two decades as a spokesperson for the charity used massive doses of guilt to loosen wallets and, ultimately, raise a great deal of money. Today,…
In a new initiative from Change the Ref, the organization created by the parents of Parkland school shooting victim Joaquin Oliver, the classic game Operation is reimagined to confront audiences with the physical destruction assault rifles cause. FCB Health Network agency Area 23 chief creative officer Tim Hawkey said the project grew out of a…
The idea that words are “just words” is a fallacy that has stuck with us since childhood. Often compared to “sticks and stones,” the notion that words cannot physically hurt us somehow renders them harmless and ignores their inherent power. Just as words can mold policies and create communities, they can also be vehicles of…
Create & Cultivate, the online community and conference company aimed at young women, has drawn major brand partners in recent years, including LinkedIn, Mastercard, Microsoft and WeWork. The company has seemingly exploded on the scene, garnering not only the attention of big brands vying for the attention of their loyal community but celebrities like Mandy…
Amazon is reportedly preparing to release a new ad-supported music service for Echo devices, which would compete with established services, but could also pave the way for more ads on smart speakers. It’s a path already forged by Spotify, which has 207 million users–111 million of which use the free ad-supported version, which, like radio…
Beeswax is upping their optimization game. After snagging $15 million in funding earlier this year, the ad-tech company announced the launch of “Bid Models,” an optimization tool that brings complex bidding algorithms entirely in-house. The initiative gives media buyers an entirely new suite of tools, regardless of their tech or engineering savvy, providing access to…
Martha Stewart has a new home. The original domestic goddess’ family of brands–Martha Stewart Living Omnimedia, which includes furniture, kitchenware and an assortment of other Martha Stewart-brand products–has been sold to Marquee Brands, the parent company of notable retail brands like BCBG Max Azria and its sister brand BCBGeneration. Marquee Brands paid $215 million for…
Timex is bringing production–well, at least a bit of it–back stateside with its new American Documents collection. To celebrate the company’s 165th anniversary and honor Timex’s heritage as an American brand “that democratized timekeeping,” per a spokeswoman, Timex has unveiled its new collection of watches. American Documents includes four watches that showcase “American innovation” as…
Funds pledged to repair Paris’ Notre Dame cathedral following yesterday’s devastating fire have reached EUR600 million (about $677 million)–a tidy sum, considering that the tragedy is scarcely 24 hours old. The 850-year-old cathedral caught fire at 6:20 p.m. Central European Summer Time yesterday. Within hours, pledges of help began rolling in. And while some of…
Game of Thrones is back! I would make a GOT reference here, but I’ve never seen an episode, so I’m not going to try. Suffice to say, fans are freaking out, and brands are ready to take advantage of the hoopla surrounding the premiere. On this week’s episode of the Adweek podcast Yeah, That’s Probably…
Omnicom Group seemed to buck ad industry trends in its first quarter earnings results, announced this morning. While Publicis reported disappointing earnings embodied by a 4.3% drop in organic North American revenue right after confirming its $4.4 billion Epsilon acquisition, Omnicom’s net income per share rose 2.6% to $1.17, beating analysts’ estimates by 7 cents….
Pereira O’Dell co-founder and creative chairman PJ Pereira was recently faced with a dilemma: clients were increasingly seeking custom content to feed their various social media channels on a frequent basis. A bit too frequently, in fact, for the agency to manage larger, more fulfilling projects. Neither side was benefitting from the creative agency handling…
Today, Goop is a household name all on its own–but it’s gotten here in part through partnerships with other brands. Goop celebrated its 10th anniversary last year, and Gwyneth Paltrow’s one-time side project is now big business. The company first began its life as an email newsletter from the actress-turned-entrepreneur in 2008, and has since…
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