CANNES, France–When it comes to storied brands, few can rival Tiffany & Co. Since its establishment in 1837, the jewelry brand has had a rich history and is memorialized in pop culture thanks to both the book and film Breakfast at Tiffany’s. The brand has even commandeered a color of its own: the robin’s egg-hued…
CANNES, France–On stage at the Debussy Theatre on the first day of the Cannes Lions International Festival of Creativity, Visa CMO Lynne Biggar announced that the company is doubling down on its sensory branding (meaning a consumer will hear a sound, see an animation or feel a phone vibration when their transaction completes). Visa is…
Today at the Cannes Lions International Festival of Creativity, Target is announcing a new initiative for its newly relaunched in-house media company, Roundel: a partnership with the ad exchange Index Exchange to up its programming offerings. By partnering with Index Exchange, Roundel–which was rebranded from Target Media Network earlier this year, with an announcement at…
Whether you were introduced to the brand’s signature pink, sweet White Zinfandel as you tip-toed your way into wine drinking or spotted its label–its logo paired with a black-and-white illustration of its St. Helena vineyard–in the budget wine aisle of your grocery store, you’ve heard of Sutter Home. That’s no surprise, and it’s certainly not…
A video ad for newly separated chemical giant DuPont will look different depending on whether you are watching, say, during sunset in America or at noon in China. The R/GA-helmed spot, hosted on DuPont’s site, includes a host of dynamic elements meant to make it feel as current as possible, including clocks that match the…
As a parent, one of the most important virtues we can instill in our children is the value of honesty, which is often accompanied by some variation of the words “honesty is the best policy.” This might be the first of many lies we tell them. Ironically, the truth is, there are moments when honesty…
Can you imagine reading Oliver Twist and seeing an ad for oatmeal in the middle of the page? Juniper ParkTBWA painted a dark picture to draw attention to budget cuts to Ontario Library services. Last month, Doug Ford, Ontario’s premier, and his government announced a 50% cut to library services in the province, a budget…
I was a teenager when celebrities like Tyra Banks, Dennis Rodman and the cast of Friends started posing with milk mustaches in print ads and the tagline “Got Milk?” became a cultural catchphrase. Two decades later, that glossy Goodby Silverstein & Partners campaign is retired, but I still associate milk with greatness. And I didn’t…
Leading up to the Cannes Lions next week, Facebook has announced new agency partnerships, adding three to the roster while expanding roles for others for specific apps. In one of the more significant moves, the social media giant has brought on Ogilvy as its agency of record for Instagram. Lauren Crampsie, Ogilvy New York’s president,…
Data–and how to use it to more effectively target consumers through advertising–is a priority for brands these days. That’s due in part to the financial success companies like Facebook and Google have seen in using their own data to create targeted ads. More and more brands and agencies want to replicate that success, through opening…
Biases built into artificial intelligence may color even its ability to recognize simple household objects, according to a new study from Facebook researchers. The report found that major computer vision systems tended to identify everyday items commonly found in lower-income communities and emerging-market countries with less accuracy than those from more economically advantaged areas. Researchers…
Are adults in the U.S. looking to lower their monthly expenses, or are wireless carriers just offering better data plans? Whichever is the case, a new study from Pew Research Center revealed that more people are relying on their smartphones for internet access at home and spurning broadband connections. A survey of 1,502 U.S. adults…
On New York’s Crosby Street, a cobblestone side street nestled between Spring and Prince, is a neon oasis. Bright orange, green and pink lights shine through the windows, and when customers slip through the front door, they become engulfed in color. Welcome to House of Drunk, a new pop-up from Drunk Elephant, a cult favorite…
When DreamWorks reached out to Noelle Stevenson to pitch a new She-Ra adaptation “It felt like one of those moments where you’re in the right place at the right time,” she tells Adweek. For someone who describes her previous work–including developing her graphic novel Nimona–as exploring “subversion of classic fantasy and sci-fi tropes, especially as…
As the U.S. women’s soccer team takes on Thailand in their first match at the Women’s World Cup in France, Visa is debuting a spot that celebrates the hard work that goes into preparing for something of this scale. Amid all the World Cup buzz, the ad spotlights some of the more grueling (and painful)…
An all-too-brief young life flashes before a young woman’s eyes as she swallows pill after pill, waiting for the darkness to overtake her. On the other side of the line, a 911 operator relates, in an unusually personal way, to this woman’s tale of bullying and the fruitless search for meaning in her own life….
When Refinery29 turned 10, its founders had an idea for an epic birthday celebration: partner with artists, brands and nonprofits to bring the publication to life in 29Rooms. About 10,000 people came to that first event, but more astounding was its social reach: one out of every six Instagram users saw it. Four years later,…
The growth of the digital ad market has been a prevailing narrative in recent years, with eMarketer predicting that it will outstrip offline spend in 2019 at a ratio of 54% to 46%. Meanwhile, efforts to combine the scale of national TV buying with the efficiencies of digital targeting are proceeding, albeit slowly. And now,…
Grabbing a kid’s attention isn’t the easiest thing, and because of that, advertisers are sinking more than $1 billion in ads to reach the pint-sized market. That’s according to new research out today from PwC that projects the global market for child-friendly advertising will hit $1.7 billion by 2021. The spend–which is largely driven by…
As a generational expert with over 25 years in the field, Alexis Abramson has heard about all there is to hear from brands trying to appeal to various age groups. From baby boomers to Generations X, Y and Z–pick your group, and she’s researched them, written about them and (probably) lectured brands on how to…
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