One of advertising’s oldest agencies has a fresh new look inspired in part by its long history. “We have a pretty new leadership team, and what we really wanted to do was focus across the agency. We’ve done a lot of things to refine some of the strategic tools we use and specialty disciplines we…
Facebook and the Federal Trade Commission have reached a settlement in a privacy case that will require the social network to pay a record $5 billion fine while also placing additional restrictions on the company to ensure it secures users’ information. The settlement, announced today by the FTC and Facebook, includes a fine nearly 20…
Today’s CMOs are faced with a multitude of challenges–new and changing technologies, fewer and fewer eyes on their ads and figuring out how to use the wealth of data available to target consumers. Dentsu Aegis Network surveyed 1,000 CMOs globally about these challenges and how they can overcome them. Overwhelmingly, there’s a sense throughout the…
Can an agency buying ads for some of the world’s biggest advertisers simultaneously own a firm that specializes in gathering consumer data to help target those clients’ ads via assorted platforms and publishers? It’s a question that has divided the global ad industry on a holding company-wide level. For IPG and Publicis, the answer is…
Silvia Lagnado, global CMO and evp of McDonald’s, will step down from her post in October. The company’s CEO, Steve Easterbrook, announced the impending departure in a memo to employees on Monday. McDonald’s confirmed previous reports of the departure to Adweek. For now, McDonald’s will not be appointing a new global CMO to Lagnado’s post….
In recent months, major retailers have taken cues from the world of ad tech to better track and target customers in-store as easily as they do online. Now, those insights will be a little easier to interpret across platforms and stores, thanks to a partnership between LiveRamp and the shopper-intelligence platform Catalina. The partnership will…
IPG CEO Michael Roth reported “another quarter of solid financial performance” during the holding company’s quarterly earnings call this morning, signaling confidence for the second half of the year despite less-than-stellar organic growth in the U.S. market. During the second quarter of this year, IPG experienced 3% organic net revenue growth (excluding results from Acxiom,…
Adidas is making strides in the world of sustainable practices–and leaning heavily into recycled materials. This year, it’s on target to produce 11 million pairs of shoes made from recycled ocean plastic as part of its partnership with Parley for the Oceans. The brand’s Parley products are made with plastic waste collected via partner organizations…
Among the many hardships endured by children undergoing cancer treatment is nausea–and the related difficulty of finding a food they can keep down. Fortunately, young patients at the Inova Fairfax Hospital for Children, the Georgetown University Hospital and 123 other medical centers across the country can avail themselves of a simple snack that, more often…
For months now, consumer-products companies have warily watched the growing travails of Johnson & Johnson, a once unimpeachable corporation that’s now in legal hot water over, of all things, talc. At issue is the allegation that Johnson’s Baby Powder, a trusted brand since 1894, contained asbestos. Last year, a jury in Missouri ordered J&J to…
Publicis Groupe’s BBH agreed today to abide by recently renegotiated commercial contracts and cast only union actors in its ads, ending a nearly two-year battle with actors union SAG-AFTRA. The announcement followed a May 15 decision in which administrative law Judge Kenneth W. Chu of the National Labor Relations Board ruled against BBH, finding the…
FaceApp, which edits a person’s photo to imagine how they might look at an older age, quickly went viral this week before becoming the subject of yet another data privacy concern. Founded by the Russian-based company Wireless Lab in January 2017, the app rocketed to popularity when it released a feature that allowed users to…
Ad tech has transformed the way the industry has thought about how outdoor ads can be bought and sold, but it is still grappling with the issue of how to verify such executions can be used to achieve marketing KPIs such as brand uplift, etcetera. However, separate initiatives unveiled this week plan to solve this…
WarnerMedia has tapped a number of veteran television executives from its ranks to lead its original programming ambitions for its upcoming streaming service, HBO Max, which will be the the home of an ambitious slate of original programming alongside all of HBO’s programming and major library titles like Friends. In a hiring announcement Thursday, WarnerMedia…
A new study from Adobe sheds a little more light on what today’s emoji users think of using picture characters for communication. Today, on World Emoji Day, the company has released results of a survey of 1,000 U.S. emoji users that provides insight to the most popular emojis and how they’re used in life, at…
According to the Association of National Advertisers (ANA), 78% of the organization’s members have an in-house agency, up from 58% in 2013. As the pace of using internal teams in brands accelerates, a new study from the ANA, Boston Consulting Group and Reed Smith reveals some concerns. Specifically, the research shows that attracting top-tier talent…
Last month, the Portland Timbers of Major League Soccer (MLS), reopened their stadium, Providence Park, after $85 million of new construction and renovation. The 20-month project was a crowning achievement for the franchise that, when they entered the league in 2011, played in a baseball stadium that was built in 1926. Over time, owner Merritt…
A young girl sits rapt in front of a black-and-white television screen as John F. Kennedy gives an impassioned speech about traveling to space to find “new hopes for knowledge and peace.” The U.S. will take on this world-changing goal “not because it is easy, but because it is hard.” That heralded talk, dubbed “We…
Combination T-Mobile and Taco Bell pop-up stores are coming to three cities next week as the two brands double down on a promotional partnership that began during the Super Bowl. The co-branded spaces, set to open between July 23 and 25 in New York, LA and Chicago, will offer free tacos, assorted merchandise and limited-edition…
Israeli content-curation company Taboola has worked alongside publishers for more than a decade to fuel–and fund–the stories they produce. Now, it’s bringing that tech to New York City. Today, the company announced a partnership with News 12 Networks, a group of local news networks, owned by Altice USA, that focus on local coverage in Manhattan,…
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