Last year, we were thrilled to feature director Ava DuVernay on the cover of Adweek’s 2018 Creative 100 issue, and now we’re just as excited to announce that the portrait, shot for Adweek at the Los Angeles headquarters of Array Now, DuVernay’s production company, by photographer Scott Witter, was named a winner in the editorial/entertainment…
Influencer marketing has long passed the point of being a trend and is now, for better or worse, a staple element of the advertising industry. But that doesn’t mean brands have it all figured out. Questions abound around allocating influencer marketing dollars, drawing up campaigns, and perhaps most importantly, choosing which influencers make sense for…
The Federal Trade Commission has approved a $5 billion settlement with Facebook to end a probe into the company’s privacy practices that began after the Cambridge Analytica scandal revelations early last year, The Wall Street Journal reports. The agreement came down to a 3-2 vote that split along party lines with the three Republican commissioners…
The Trump administration’s policy on the border of Mexico has been under a white-hot spotlight for some time. Reports of horrific conditions continue to be documented, and pressure from congressional representatives and the public is on overdrive. The ad industry hasn’t escaped scrutiny. Ogilvy recently addressed internal tension over its client relationship with Customs and…
As machine-learning advances are giving rise to a vibrant artificial-intelligence-generated art scene, developers have begun to create versions of these tools easy enough for even the most code-challenged creatives to use. The latest addition to this growing array is a platform called Runway ML, which hosts dozens of AI-based creative functions ranging from utilitarian tasks…
Publicis Groupe’s ongoing restructuring, which was first announced in 2015, is further taking shape in the U.S. via the introduction of three “zones” that break up the holding company’s creative hub into three geographical brackets. Publicis Communications, which encompasses creative networks including Leo Burnett, Saatchi & Saatchi, Publicis Worldwide, BBH, Marcel, Fallon, MSLGroup and Prodigious,…
Twitch’s CMO Kate Jhaveri is taking her talents to the NBA, stepping into the league’s chief marketing role, replacing Pam El (a former Adweek 50 recipient), who retired last year. According to an announcement, Jhaveri will run point on all marketing operations for the NBA, NBA G League (which is a league sponsored by Gatorade)…
An agency that specializes in branded stunts created seeming mayhem in the streets of New York to promote a free-to-play action video game. The campaign involved viral marketing shop WhoIsTheBaldGuy arming random Manhattan passersby with a real-life model of a massive firearm from the game WarFrame, warning them not to pull the trigger. Regardless of…
Major League Baseball’s Opening Day ad featured over a dozen of the game’s brightest young standouts humble-bragging their way through a faux news conference. To steal the show from stars like Los Angeles Angels centerfielder Mike Trout and New York Yankees outfielders Aaron Judge and Giancarlo Stanton takes a special personality–and that’s exactly what Cleveland…
When you have “User Trust, Privacy and Transparency” in your title, you have to have more than a passing knowledge of not only the broad advertising and media ecosystems but also a nuanced understanding of regulations. Oh, and when you have this title at Google, and you’re responsible for setting product vision and strategy across…
If you’re a dog owner, chances are you’ve tried to take a selfie with your pup and encountered varying amounts of success. Getting your pet to look directly at the camera is no easy feat, but Pedigree has come up with a delightfully simple solution to our dog selfie woes. The brand’s SelfieStix product, which…
I came to Adweek at the beginning of March, and three days into my new position as photo editor, I worked on my first cover shoot: Alex Morgan. To prepare, I scoured endless Google Images searches of her to see where she had been photographed, how and by whom. There was a common theme: soccer…
If you’re the sort who suffers for days from old commercial jingles that get stuck in your head, then by all means avoid searching YouTube for the Pabst Blue Ribbon weightlifter spot. Its doubtful premise–that a champion athlete can win first prize, but really just wants a brewski–climaxes in song: “I’ve got a taste for…
Adweek’s events at this year’s International Festival of Creativity in Cannes were made possible by our partners Screen Vision Media, Engine, American Express, Marriott Bonvoy, Roundel, The Trade Desk and Nielsen. Check out the best shots from the event presented by PwC as well as Adweek’s upcoming events if you want in on the action….
Microsoft is hoping the fanfare of “Stranger Things” and the nostalgia of 1985 will remind computer nerds of something else from that year: Windows 1.0. To promote the third season of Netflix’s hit show, Microsoft has released a PC-based app called Windows 1.11 that includes a “Stranger Things” video game designed to fit the era…
Welcome to a world of dazzling colors–and delicious pastries. LG Electronics USA and the Pantone Color Institute are collaborating for a new pop-up, Caf? OLED by LG, this weekend in New York. The electronics company and the color institute will “marry” the spectacle of Pantone colors on an LG OLED TV to support the powerful…
Arthur Sadoun was in full sales mode as Publicis Groupe finalized its $3.95 billion Epsilon acquisition this week. According to the holding group CEO, the addition of that data-driven marketing firm will provide his company with an advantage over not only direct rivals like WPP and IPG but also the consulting firms encroaching on its…
Although much has been written on how recent strides in text-generation technology could bring a new scale to fake news proliferation, less attention has been paid to its more banal potential to facilitate the mass production of run-of-the-mill spam. Content marketing agency Fractl is seeking to spark a conversation around this risk with a fake…
Before you jet off for the holiday weekend, take a moment to wish Rich Silverstein a happy birthday by downloading a simple Chrome extension that will make his day a little brighter. What exactly does it do? Well, the Goodby Silverstein & Partners moniker has long been shortened to “Goodby” by many in the industry,…
New York hosted the largest Pride celebration in the world this year for the 50th anniversary of Stonewall, and brands took notice. We talked to three LGBTQ executives to hear their thoughts on authenticity surrounding branded support for their community. Watch what they had to say in the video above.
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