Two years ago, Saturday Night Live aired a skit featuring Kenan Thompson and Beck Bennett stranded in the desert and dying of thirst. As Bennett gazes blearily into the distance, a wondrous vision appears. It’s a chipper young man wearing an apron and standing at a counter. He’s holding up an ice-cold yellow smoothie. “Bananamatazz…
On July 24-25, Adweek brought together some of the biggest names in the industry to discuss all things ad tech. NexTech was made possible by our partners Neustar, 84.51, IBM Watson Advertising, Xaxis, Adstream, Adwallet, Conviva, GumGum, Hashtag Labs, Lineate, LiveIntent, Loeb & Loeb, Premion, SRAX and Summit Sync. Check out the best shots from…
Kroger is running a campaign on TikTok that lets users shop for its products within the app. With back-to-school season in full swing, the grocery chain is running a sponsored hashtag challenge, an ad format that brands can use to engage with users by encouraging them to make videos using a branded hashtag. Chipotle, for…
If Ford, Honda or Jeep knew a potential customer stopped at a Burger King on the way home from the dealership, would that help them sell cars? Snapchat thinks so. A new report released by the messaging app highlights how location data can show the trends and relationships between its users and the auto-buying experience….
For the millions of people incarcerated for cannabis possession because of harsh laws around carrying and using it, there’s no clear path towards creating massively lucrative cannabis companies like MedMen or Eaze. That’s what the Possible Plan, a new nonprofit dedicated to funding organizations that address access and justice for those affected by cannabis laws,…
As backlash mounts over reports of harsh conditions for employees in Amazon’s fulfillment centers, the company’s public relations arm has been working overtime to paint a more positive picture. One of the more peculiar parts of that push involves dozens of self-identified Amazon warehouse workers who tweet praise of their employer, amplify sometimes-identical promotional copy…
Is influencer marketing a bubble that’s set to burst? Not if you ask Silas Chou. The billionaire, whose family founded South Ocean Knitters, a major producer of knitwear in Hong Kong, is investing in Arielle Charnas’ Something Navy brand. Chou is participating in a $10 million funding round with his Vanterra Capital fund, along with…
CVS has found itself the target of Twitter’s ire over its relationship with the birth control delivery company Pill Club. Pill Club, which lets women fill their birth control prescriptions online via its app (and, notably, without a doctor’s visit), issued a plea on its website this week that got people’s attention. “CVS, don’t take…
Seven years ago, Peach & Lily was born as a K-beauty retailer. In 2018, the brand pivoted to creating its own Korean beauty products, and released its three latest offerings last month: two masks (one clay and one overnight) and an undereye stick that cools and depuffs. Within 24 hours, all three had sold out….
Cheil Worldwide agency Barbarian has hired Steven Moy as CEO, effective immediately. Moy joins the agency after about two years with R/GA as evp, U.S. chief technology officer, where he was responsible for monetizing R/GA’s technology partnerships and investments, delivering business results for clients globally. At Barbarian, Moy fills the vacancy left when former chief…
If you’re not familiar with 60 Second Docs, it’s an ongoing documentary series that tells one-minute stories about interesting people. Helmed by content studio Indigenous Media, the series has featured subjects ranging from a woman who rescues rodents to a chef who finds ingredients in dumpsters. Through a tie-up with GoFundMe, the series is now…
WPP’s MediaCom has named a chief operating officer for its U.S. arm. The position has been vacant for more than seven years. Adam Potashnick was promoted to COO, U.S. from his previous position as MediaCom USA’s chief growth officer. In the new role, he will continue to lead business development, while adding additional responsibilities including…
Google is preparing to lift its longstanding ban on advertisements for fantasy sports services, Adweek has learned. The change–which will be rolling out in select states by the end of this month–will allow media buyers to advertise across Google Ads and DV360, offering media buyers access to the booming, high-intent audiences across Google Search, YouTube…
When Vincent Peone arrived at the airport gate for his evening flight out of Aspen last week, something was off. The terminal was silent, eerily empty. He soon learned why. The Delta Diamond Medallion-status flyer–who claims to know a few airport bartenders by name–got to live the dream of every air traveler: having a plane…
The New York City department store scene is in the midst of tumultuous times–just look at the recent bankruptcy filing from the iconic Barneys, not to mention the closing of Henri Bendel. But it’s getting a major boost this fall thanks to the arrival of a long-awaited player: Nordstrom. Ahead of the store’s Oct. 24…
A technology conference is the last place you’d expect to find a piece of nature–and that’s exactly why office technology maker Epson and experiential design studio Second Story created a surreal oasis in the middle of InfoComm. At the recently concluded convention dedicated to audiovisual tech, attendees could take a respite from the gadgets amid…
With the NFL preseason in full swing, FanDuel is airing two comical spots to remind football fans of its various fantasy and sports betting offerings. The campaign marks the brand’s first work from BBH New York, which was named FanDuel’s lead agency for brand strategy in July. One of the spots promotes FanDuel Sportsbook, its…
That gong you just heard? You know it as the signature sound of Taco Bell from its commercials, but now it also summons guests to The Bell: A Taco Bell Hotel and Resort. The over-the-top experiential marketing experience is open for just four days in the desert east of Los Angeles, taking over a boutique…
With the next generation of wireless network, 5G, set to open the door to a host of new connected-device markets, Qualcomm has been remaking its marketing operations to accommodate a dramatic expansion of its customer base. After years of catering to the same 300 or so mobile manufacturers, the telecom equipment giant is now in…
SoulCycle and Equinox knew they were going to have a big week–but not for the reasons that ended up landing their names in headlines. On Wednesday, the boutique cycling studio famous for its pricey classes, mood lighting and over-motivational instructors, and luxury gym Equinox announced they’d be joining forces on an on-demand fitness streaming service….
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