Hasta La Creative!

Every day is a gift. A new day. To do something. Amazing. Keep on dreaming. Working. Winning. Losing. Playing. Learning. Loving. Keep on. Being You. #KeepOn

*Eye roll*

? IT’S A BEAUTIFUL LIFE ?

Yeah but what does life have to do with donuts?

? AND NIGHTS OUT IN THE RAIN I LOVE IT JUST THE SAME ?

Big type spewing cliche affirmations and random images. Why is there a kid with a bionic arm?

? IT’S A BEAUTIFUL LIFE. SO OPEN UP YOUR MIND WHILE WE STILL HAVE SOME TIME ?

WTF. While we still have some time? We’d have more time if we didn’t eat donuts, I’ll tell you that much. And then we go from a tech start up working late nights to a woman in the army looking at a laptop with a cup of coffee.

? IT’S A BEAUTIFUL LIFE ?

And after some fitful product shots of drinks and kids making donut eyes, we end on an all female garage band. This is the new Dunkin Donuts. Spewing greeting card philosophy. This ad could be for breakfast cereal. Or McDonald’s. Or 7-11. Or a local artisanal donut shop that always has a line around the block. This ad could be for any competitor. But worse this ad could be for an-y-thing. Insurance. Heart medication. A car. You name it. By taking out any feature or benefit to the product Dunkin’ Donuts has made itself absolutely irrelevant. And what’s worse, by assuming their demographic is literally everyone, it feels like they’ve don’t really know who their audience is.

Dunkin’ Donuts has always been a working class brand. Its most iconic and longest running campaign starred Fred The Baker. A working class employee whose catch phrase was “Time to make the donuts,” which he always said cheerily in the morning. And then at the end of the evening, he’d stumble in weary and shaken saying “I made the donuts.” For the past decade America has been running on Dunkin’ Donuts. Who was America in this context? The working-class. Now this shift to “everyone,” complete with anthem tries to appeal to everyone and comes out flavorless and focused-grouped to death, right down to the hashtag. #KeepOn? I’m good, thanks.

Jeff is an employee at Johnsonville and because Johnsonville does everything there, including commercials. In this case, Jess enjoys the forest with his talking animals who are very keen to know more about Johnsonville. He’s all too keen to respond. When an inquisitive wolf asked how come he knows how to talk to animals he says “books,” and that gets a round of laughter form the animal forest. Commercials made the Johnsonville way are cute. If you strip away the forest creatures and read this on paper though, it would be nothing but 50 seconds of product. So let that be a lesson– you can say anything and peoplpe will listen just as long as it comes from a talking animal.

In Brett’s Johnsonville commercial, there’s a car chase with all kinds of cars. But they are all trying to chase down the Johnsonville semi. So the truck drivers realized they left the grill on again and there’s nothing to do but stop and feed everyone. So everybody ends up eating Johnsonville Brats. Oh, and there’s an explosion. Commercials mae my Johnsonville employees are made the Johnsonville way. Have to say I’m way more intrigued by Brett letting it slip that they have grills on their semis.
They have grills on their trucks.
This is a waaaaaaaaaay bigger idea.

A firefighter’s duty demands a degree of readiness. And a really long pole to slide down. Sure your pants may not be connected to your shoes like a firefighter, but that doesn’t mean you can’t eat like one. The hero of all subs indeed. This kind of takes a page from Old Spice with the visual nuttiness, but it’s not thrown in with sight gags that make it nutty for the sake of being nutty, though.

A big story told on a mini canvas for Ghirardelli chocolate minis, using VFX to tell the story of the original San Francisco treat.

They brought us, among other things, Squad Bowls. Now Cinnamon Toast Crunch is back with a new product: The Cinnamon Toast Crunch Cruiser. So you can eat on the go. In the press release we were told we could take it for a test drive. Sounded tempting until the bit about signing a waiver and wearing protective gear. That’s a long way to go for a bowl of cereal, even if it’s on the go. Still, it’s fun to see Cinnamon Toast Crunch keep trying to capitalize on millennial trends.

All I’m going to say about this ad is, oh this ad is so fun. So very fun. “Off you go.”

This spot was crying out for the people say “that’s yuuuuuge.” Missed opportunity in my humble opinion. I like the way they are messing with the letter box.

There are now cheese burgers at 7 eleven and that’s a yuuuge deal.

In this episode of The Cheesecake Factory’s new animated campaign, The Kitchen Speaks, a new guy shows up– in this case a grater with zero experience who announces himself with all the arrogance of a millennial with a trust fund: “I’m an artisanal tool through internships I’ve mastered in Brooklyn, Portland and another small city you’ve probably never heard of it…”
Thankfully, the other employees are having none of it and tell him to get to work on those web banners, I mean grating limes. Yeah, that’s what I meant. Limes.
Over 250 dishes made fresh every day. Just go ahead and assume the grater’s not giving it 100% though.