Hasta La Creative!

Even though it was a bold move away from its usual T&A for Carl’s Jr, 72andSunny still can’t escape the millennial hype, in this incredibly forgettable spot featuring Lil Dicky. As his wiki bio says, he’s a former account guy turned copywriter named David Burd. So it’s even more meta than it looks. For those of you who didn’t work with Burd, or who aren’t 23 and don’t know who him by his stage name, it’s okay. Like this $4 Real Deal at Carl’s Jr, I’m sure they’ll replace him with someone else next time. Remember kids: it’s called viral because it dies off quickly every year or so. Just like the flu.