Hasta La Creative!

Sol beer celebrates Local Heroes. IN this case, Minna Parikka, Shoe Designer who started a shoe company at 25 after getting fired. Her shoes are delightfully offbeat and very Finnish. But she’s doing quite well and selling her shoes in 25 countries including the States. Good for her!

‘Can trolling be a force for good in advertising?’ is a seminar due to be held later today at the Forum in Cannes, to draw attention to it Bob Isherwood was ‘kidnapped’ and three masked men read out a ransom note as the former worldwide creative director of Saatchi & Saatchi acts tied up and messed up.
The “ransom note” challenges the creative community to demand a reply from the cannes Lions organisers whether the statues are ethically produced. Prank or poor taste – considering recent events in Brussels and Paris and the heightened security around Cannes itself this week. The old kidnap troll usually gets some attention, not all positive. Hopefully Hasan and Partners’ seminar has fresher ideas in it.

“We love advertising and marketing but we can no longer watch silently when the world is being destroyed by outright lies, corruption and immorality.

“To demonstrate this, we tried to find out whether the production of Cannes Lions statues stands the light of day. We found sources that claim the statues are produced in terrible working conditions in shady sweatshops. We tried to confirm the information with the festival organisers but did not get an answer.

“You, the creative industry, must demand an answer to this question! How are the Cannes Lions statues produced? What are the conditions and rights of the workers? Go to the organisation and get a response.

“We are not alone, millions of people want to move to a more ethical consumption. Answer these questions publicly, develop your activities and release Bob. You have until dawn tomorrow to answer our questions To increase the pressure, we produced our own statues, ethically. Until you answer our questions we will give out thirty of these ethically produced statues per day.”

HSL has a new travel card reader that has a touch screen. Instead of just telling you that, our favorite Finnish shop Agency 358 Helsinki created a sensual spot with a breathy voice over (in French) no less that explains ze card reader, she is sensitive to touch, non? The porny music is a nice touch, too. Hilarious.

Koskenkova is vodka from a village. It is also the makers of an app called Vodka Farmer, that was quite successful. As way of thanks, the farmers in the village decided to build a Vodka Farmer hall of fame. It’s cute. Also, I have am unhealthy obsession with Finland and its wonkadoodle ways. Just listen to the language. How in the hell could anyone not from Finland ever learn it?

This amazing piece of lunacy was made for to launch The Helsinki International Film Festival, Love and Anarchy. It’s got everything. Action. Romance. Super Heroes. Finns. So silly and so funny.

As part of its Searching For Local Heroes campaign, Sol Beer brings us the story of Outi Pyy, a self-described “Trashonista” who quit her 13 year old job working at a denim company to devote her time to making clothes out of discarded clothes.

Here is some branded content for Sol Beer as part of their ‘Searching for local heroes” campaign. This one features Tebian, maker of all kinds of stuff. He talks abotu his inspirations, takes us through his ADD but hugely productive day. And there’s only one product shot in the whole thing. This kind of “shine the spotlight on,” content lives or dies by the subject at hand. Tebian is pretty cool. Also for those who haven’t heard Finnish before, you’re in for something.

When you and your other half stay in a Sokos hotel, you are totally surrounded by summer and all the fun things you can do. Judging by the smile on the woman’s face and how messed up her hair is when the spot opens, I think we know exactly what the couple is up to.

Did you know that 95% of skin cancers can be avoided by using proper protection? Well if you didn’t, this 80’s throwback animated video featuring the VO talent of a Finnish-Canadian wrestler should do the trick. Killer soundtrack, too. The Cancer Society of Finland seems like an awesome client.